5 Quick & Smart Ways to Promote Old Posts from your Blog

Most bloggers try to update their blogs daily, as Google and readers both love new content. But often we ignore the opportunity to promote old blog posts, thus effectively stopping traffic on those posts.

One best ways to continue to get traffic on old blog posts is by making them search engine friendly.  Unfortunately, this is not something every blogger knows how to do efficiently.

In this post I’ll be sharing a few helpful tips which will enable you to give new life to old posts and drive traffic to those posts.

Promote Old Blog Posts

A word of caution before I introduce these ideas:  You need to apply the following concepts only to posts which continue to be relevant over time.  We do not want to resurrect old posts containing information that is no longer pertinent to today’s reality.  Many posts lose their relevance over time.  These are not the posts we’re targeting.

In order to keep the concept of current relevancy in mind, you need to understand the difference between time-sensitive content and evergreen content. Time-sensitive articles come with an expiration date, where as evergreen posts remain relevant over the years.

So – whenever you are selecting which old WordPress posts you need to promote, target those posts which continue to be useful and relevant over time.

Also remember to target search engines with your resurrected blog posts, as organic traffic is best for old blog posts.

 

Promoting old blog posts for more traffic:

Twitter

When you become a regular Twitter user, your followers grow in number over time as you continually tweet interesting posts from your blog, and from other blogs as well.  However,  you have many newer followers who have missed many of your older posts which were written and tweeted out before they started following you.  For this reason, it is useful to create a Twitter system within which you tweet your old posts for new readers in addition to your new content.

This is one very effective way to drive traffic to your old posts. I regularly schedule my old posts to be tweeted, especially the posts which have been retweeted hundreds of times, indicating significant reader interest. With time these posts are retweeted even more, thus driving more traffic and more comments. For retweeting your old (but still relevant) posts, you can use a WordPress plugin like Tweet old post.

Facebook:

One of the best ways to drive targeted traffic to your old blog posts is by sharing it with audiences that care about the information you share. This is one strategy that I have been following myself, and it’s working out great for me.

Along with sharing my latest posts on my Facebook page, I share old blog posts, too. My average ratio is 3 old posts to 1 new post every day.

I will say once more, however, that it is very important to ensure that whatever you are sharing on social media sites is a value addition.

You also need to use an optimum posting frequency, so that your fans will not get bored seeing old links repeated again and again.

Internal-linking

Internal linking (using anchor text) is one of the best ways to optimize your old posts for search engines.  It also helps alert readers to older, but still relevant posts.

The way I make use of this opportunity is to go through my old posts looking for posts containing currently relevant subject matter. Once I locate these posts, I write a follow-up post and link it to the old posts. This way I get a new article idea, and it drives traffic to my old posts.

Make sure you use internal linking in all of your posts so that when the reader goes to your old post, he will be directed to additional old posts from that post as well. This process allows the reader to move from one link to another, to yet another, and so on.

This will also help you to reduce the bounce rate of your blog. You can use a plugin like SEO Smart Link for auto-linking, or you can use a plugin like Insight to interlink from the “edit post” panel in WordPress.

Roundup

If you are a regular reader of ShoutMeLoud, you know that every Monday we do a roundup of blog posts which helps regular readers to go through any posts they might have missed in the previous week. Much like internal linking, a roundup of posts helps to give more search engine weight to old posts because of the internal linking involved.

You can also play around with roundup posts and come up with occasional posts like 30 Blogging Tips for Bloggers, Roundup of iPhone Applications, 20 Apps for Bloggers, and so on.

Recycling old posts

This tip should be followed with great care. The idea here is to recycle your old killer posts to your homepage by changing the date. This trick is not for everyone. For instance, if your permalinks have dates & times, you should never do it. Moreover, this practice should be implemented only once in a while and not on a regular basis, as it might put your regular readers off.

In blogging, one should always try to make most of every single post they write. Any post which is not receiving traffic in time has become a useless post. Try to come up with timeless (“evergreen”) posts, and make sure your readers can always find their way to these posts.

Feel free to let us know what you do to drive traffic to your old posts.

 

If you find the information in this post useful, please share it with your friends and colleagues on Facebook, Twitter and Google Plus.

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Article By
Harsh Agrawal is a blog scientist and a professional blogger. He loves to read & write about Blogging, SEO, WordPress, Make money online & technology. His blog, ShoutMeLoud receives more than half a million PV in a month, and is an award winning blog.

COMMENTs ( 31 )

  1. Vic says

    Making a roundup or even your best list of old post is so interesting. It also enhance your writing ability by monitoring the way your improve your ideas and content creation.

  2. Suresh Khanal says

    Well, I’ve installed tweet old post and its sends a tweet every four hour. Hope this will not be overdo. Apart from this I’m paying attention to internal linking. Thanks for this nice reminder.

  3. David says

    I’ve used Tweet Old Posts with a good amount of success for my two websites. I didn’t really realize how much good it was doing until the plug-in stop working on both sites on the same day, October 5th. I use two different Twitter accounts with the sites and both accounts are still working so I’m not sure what happened. I’ve tried the usual fixes but nothing works.
    Anyone have any thoughts about why this happened? If your interested I can send you the two URLs. Harsh had a good point in his post about not being spammy when you leave comments. :)
    Thanks

    • Jarret says

      David, it seems that version 3.1 of Tweet Old Posts doesn’t work. I tried to contact the plugin author about a week ago, but he didn’t reply. Version 3.0 still works, but it’s not available for download at the WordPress plugin repository.

      I found a copy of version 3.0. Sent me an @ message via twitter for the hivehealthmedia account if you want it. It’s only about 26kb zipped, so I can email it to you.

    • Suresh Khanal says

      There was some problem with the plugin for some time and after the update now it works fine. It was a bad coincidence that it was not working when I first found it. Had to struggle for 3 days without any success and finally everything was fine when an update was released.

  4. Jarret says

    Harsh, I was using the Tweet Old Post plugin for WordPress. It worked great… then with the 3.1 version update, it doesn’t work any more. The plugin author isn’t particularly responsive at providing updates, so I’m hoping that he comes up with a fix soon. Version 3.0 worked, but it’s not available at the WordPress plugin repository (only 1.5).

    If you have any ideas on where I can find version 3.0 of the Tweet Old Post plugin, I’d love to hear it!

    • says

      Jarret
      I just checked their old plugin repo and realize they don’t have version 3.0 which is strange.. I have the author on my Twitter ID and lets see if I can get hold of him!!

      • Jarret says

        Harsh, fortunately I have admin / server access on my friend’s blog. He’s notoriously bad at updating plugins and he still had version 3.0 which I pulled from his server. I did try to contact the plugin creator, but he hasn’t responded yet. Right now though I have version 3.0 installed and it’s working fine.

  5. Mani Viswanathan says

    I prefer Scheduling status updates on Social Networks. Also Tweet Old posts does the job for me in rare cases (when m not available to even schedule)

  6. Roy Scribner says

    I am working with an old post, right now Harsh. I thought it was pretty good at the time, but it never received any traffic from Google. The first thing I did was to rewrite some of it, with better content to hopefully get ranked better for the keywords. Then I linked to it with one of my highest-ranking pages. I should know in another week, or two, whether my efforts will pay off. Good tips!

  7. Namit Gupta says

    Internal Linking gives more weightage to the old posts in the eyes of search engine and also rank your blog higher for the particular keywords. Internal linking indeed is the best way to promote old posts of your blog.

  8. jai prakash says

    Hi Harsh,
    This post is really amazing for all bloggers community.I was searching this type of blog .Now I got.
    Thanks for sharing.

  9. Fazreen says

    thanks for the tricks. I want to add another tip which is putting top posts at blog sidebar. I use the trick at my blog. although I don’t write new blog post lately, my visitors read my old blog posts

  10. Sathish @ TechieMania says

    Hey Harsh, Thanks for these tips. I am not using dates and time in my permalink, so I can do the last tip for my old killer blog post. Thanks again for sharing this useful post.

  11. Harsh says

    You covered this topic quite exhaustively. BTW I just wrote about the Tweet Old Post plugin in my blog. :)

  12. Sharninder says

    I’m not quite convinced about using twitter for promoting older posts but interlinking and roundup posts are a very good idea, if for nothing else than for the SEO benefits, IMO.

  13. Imran says

    Harsh Great Tips mate, I dont have many post at present day, may I will be using this technique.

    Thanks for the Share.
    Imran

  14. Shanker Bakshi says

    using Twitter for that purpose is Awesome, thats why its on No #1 on your list, It should be……A tweet about old post always works as it has no DATE string attached to it.

  15. Basant says

    Useful info. Perhaps the best way is to promote them via internal linking. Linking to a ‘killer post’ may add life to an old post…

  16. esoftload says

    Old Post Promoter plugin is also used for the same purpose which repulish the old post automatically….. beside round up is a good idea….

    • says

      I heard of this plugin lots of time but never tried it.. Thanks for reminding about it..Will give it a shot and will see how good it is.. :)

  17. TechT20 says

    Yeh
    Awsome tips to get some traffics initially
    Thanks Harsh
    You always rocks Shoutmeloud

  18. Melvin says

    Well we both do same techniques to drive traffic to old blog posts, but still you get more traffic than me! ;-)

    Anyways on a serious note, these are just simple things yet surprisingly a lot of bloggers don’t do it. I had installed Tweet Old Posts couple of weeks back and I already saw an increase traffic from Twitter.

    Aside from implementing those, one must also have some strategic ways to execute it. For instance, with Tweet old Posts, I usually exclude offtopic and sponsor type of categories to make sure Im giving my followers the maximum quality of blog posts.

    • says

      Useful comment Melvin. One thing which I have seen many people started using Tweet old post but they forget to exclude those category which doesn’t add any value after some time… I usually select particular categories which are useful and which have timeless post. Though I stopped using Tweet old post plugin because I had some issue while using it last time..!!

  19. James M says

    Another way to promote your old posts is through article marketing. Write new articles that include links to your original posts and increase its rank in searches. You can also post comments on blogs with the link to your old posts. I only do this after I search for relevant content. For example, maybe I did a review of a book that I want others to see. I’ll do a search online for that book, and make comments on other blogs that have reviewed that book and include a link back to my post. It may create new readers for your blog, too.

    • says

      James but the problem with secong suggestion is many people don’t accept such comments.. I have seen many bloggers marking such comments as spam and after that we have to fight with Akismet to get out of spam queue…
      Though I suggest 2nd trick only when you comment on any blog regularly and blog admin will accept your post with open heart…

  20. sujith says

    Thanks for the tips,

    Rewrite the old posts and submit it to article directories like Ezine articles. This will give good results. I have experienced the same.