Most of bloggers try to update their blog every day as Google and readers both love new content, but most of the time we miss promoting old blog posts,and with time passes we hardly receive any traffic on our old post. One best way to keep getting traffic for old blog post is by making them search engine friendly, but it’s not the game for everyone. Here I’m sharing few tricks which will help you to give a new life to old posts and drive traffic to your old post.
Before I would go ahead with the tip, make sure you don’t over do any of the following method as apply this trick only for posts which doesn’t lose its importance over time. More over, you should also target search engine with your blog posts, as it’s organic traffic, that is best for old blog posts.
You have to understand, the difference between time-sensitive and evergreen content. Time-sensitive article comes with en expiry date, where as evergreen posts are useful over the years. So, when ever you are selecting which old WordPress posts you need to promote, target those posts which are always useful.
Promoting old blog posts for more traffic:
With time your Twitter followers grows and they started following you because you Tweet interesting post from your blog and from other blogs as well, but they must have missed posts which you wrote and tweeted earlier, before they started following you. You should create a twitter system using this, you can tweet your old posts too.
This is one effective trick to drive traffic to your old post. I usually schedule my old post on Twitter and specially those post which are already tweeted 100 of times, with time such post get more tweets and you keep getting traffic and comments on such posts. You can use WordPress plugin like Tweet old post.
One of the best way to drive targeted traffic to your old blog post is by sharing it with audience that care. This is one strategy I have been following and it’s working out great for me. Along with sharing latest posts on my Facebook page, I share old blog posts too. My average ratio is 3 old posts and 1 new posts every day. Like I said above, ensure that what ever you are sharing on social media sites should be a value addition. Do remember, you need to pick an optimum posting frequency, else your fans will get bored with seeing old links again and again.
Internal linking is one of the best ways to optimize your old post for search engine (Anchor text), also it helps readers to read old relevant posts. I usually go through my old posts and write a follow up posts and link it to old posts. This way I also get an article idea and it drive traffic to old posts. Make sure you use internal linking in all your posts, so that when user goes to your old post, he will land into other old post from that post too.
It’s more like following one link to another and another. This trick will also help you to reduce bounce rate of your blog. You can use plugin like SEO smart link for auto-linking or you can use plugin like insight to interlink from edit post panel in WordPress.
If you are a regular reader of ShoutMeLoud, you will realize every Monday we do a round up of blog posts and this helps a lot to regular readers to go through any posts they might have missed in the past 1 week. Moreover like internal linking, roundup of posts helps a lot in giving more weightage to old posts in search engine because of internal linking. You can play with Roundup of posts and come up with occasional posts like 30 blogging tips for bloggers, roundup of iPhone application, 20 apps for bloggers and so on.
Recycling old posts
This trick should be followed with utter care. The idea here is to recycle your old killer posts to homepage by changing its date. But this trick is not for everyone, if your permalink have date & time, you should never do it. Moreover this practice should be implemented once in a while and not on a regular basis, as it might put your regular readers off.
In blogging, one should always try to make most out of every single post they write. Any post which is not receiving traffic with time is a useless post. Try to come up with Timeless posts and make sure your readers will always find a way to such posts.
Do let us know what do you do to drive traffic to your old blog posts?