Android phones currently rank first in terms of smartphone operating systems and cover more than half the smartphones numbers around the world. So building apps for the android phones is a safe bet to make profit. Although people do prefer free apps than paid ones in the android play market, if your app has the factor that makes it more productive and attractive than other competitors , then it will surely sell.
Now the major problem with android developers are they are techies and not a marketer. In order to promote Android app and finding the people to talk about their product is not a piece of cake. Well, here I’m sharing some of the working tips which you can utilize and create a buzz about your latest app developed by you. Always remember, your app should be rock-solid and best marketing of any product comes with word to mouth marketing.
Tips for Developers to promote Android app:
I always recommend app developer to create a landing page for your app. Yes, your app will be listen in app store but it’s always a good idea to have a custom landing page for your app. This will not only help you promote your company but will help you to get more work for android app development. Take care of branding and on your page, add a section for screenshots and videos, which will help other bloggers and users to understand about your app. Developing such product landing page on WordPress doesn’t cost a lot and you can actually grab My app theme from Elegant theme which is perfect for a mobile app landing page.
1. Finish and Optimize your App
But before you submit your Android app to the market, keep in mind that the application has to be fully complete and should have a good interface. Never make a mistake of submitting a partial app. Submitting a partial app will lower your users ratings and will blow your plan permanently. Also it is known that google’s play market algorithm will take your app higher if the users rate well in the initial stage. That’s one of the tricks to improve your download count.
2.Make a Freeemium app
This has been the best way to get people to download premium apps. The free apps gets the user base and then it will tend the user in buying add-ons or the full version if he likes it. Or you can simply launch a free app with ad and promote an add free with some advance feature in your premium version. You can also consider launching your app for free for first 2 weeks to increase the user base and later on you can upgrade the price. This marketing and promotion strategy works most of the time and for most of apps I know of.
3.Promoting through Reviews
Nobody will buy your app unless you promote it. Hence marketing the android app is as important as building one. The best method to market your app from my experience is through content and reviews. There are few review sites that offer paid reviews.For paid option If your targeting specific to android market, you can try few like androidtapp.com or pcworld.com or any service depending on your budget.
4. Promoting through free content
But there are services that offer free publicity like MobileStartupz.com. It’s a startup voting community that ranks apps submitted every month end. If your app idea is good then it might even be on the site front page for a month, if it gets enough votes. The site is also good option if you have same app for different operating systems because they accept windows,iPhone and Blackberry apps as well.You can try this if you want to get an initial boost of downloads.
5.Promote on YouTube
Make a couple of youtube videos showing how the app can be useful to people or entertain them. Try to make the video using a better clarity and understanding which is also worth sharing. More over, when you are going to drop a Pitch Email to any bloggers for review of your app, make sure to send him your video link. This will help a blogger understand your product better and will help them to write better app reviews. More over, most of the time you will see your videos will be embedded along with review article, which will help in creating more awareness.
6.Get a gorgeous icon
Have you ever downloaded an app with no icon or no icon. Well according to the app market, people download apps on large based on their icons. Crappy icons blows you app to the bottom and will indicate an unfinished or poorly made app. Optimize and beautify your icons.
7. Use social media
Social media can be useful sometimes. Submit your app to social media like digg , stumble upon, reddit etc and if your app deserves some attention, then you might be in for some better downloads. Dont forget to submit to the Reddit android section here Android Reddit.
I have very limited information regarding Press-release promotion. Though, if you manage to get into one of those PR agency, who sends out newsletter to Techies and Bloggers about latest android apps, getting into one such list is going to be very beneficial.
9. Advertise about your App:
If you have developed a paid app, it’s always a wise idea to keep a budget for advertising too. Create a landing page for your app and put advertisement banner on popular android niche blogs. Though, if budget is a constraint, you can always go ahead and take the route of Guest blogging and do a soft promotion of your app. For buying advertisements, you can directly contact the bloggers and webmasters or you can simply go to Buysellads marketplace and find niche blogs.
10) Submit to Product Hunt:
Producthunt is a social site where anyone can submit any interesting app, website and people will vote for it. If you developed an interesting Android app, you should submit it to Producthunt and if it’s a remarkable app and hits the homepage, not only you will get enough downloads; you will also be getting coverage everywhere due to popularity of this platform.
As I mentioned above, by the end it’s quality and usability of your app, which is going to grab more attention. Though, these are few of things that we as an Android developers can do to promote our app to the right audience.
- Read: Top free Android apps
Well these are the few points on putting you app on the rankings or getting more downloads, if you have something to share, let us know by your comments.