One of the biggest mistake of my blogging journey was not making the Email list from day one. In earlier days, I was using feedburner to create Email sign up but it was a mistake and from last 3 years I started using Aweber for creating email list. In simple term, when a user subscribes to my eMail list, I have the complete control on when and what update I need to send. Even if you have millions of followers on Social-media platform, you don’t really own your readers. By owning I meant here is; you don’t know if your social media follower is going to see your updates or not. Whereas Email is more of a personal thing and everyone including me checks it every day. Email is the best way to reach out to your subscriber and I have a few success stories to share with you, which I will be sharing in few days.
When I was looking to start with Email marketing for my blog, I was not sure how to get started. I thought it requires certain skills which I don’t have but I was wrong with my thoughts. Anyone with zero tech skills (Yah even you) can start with eMail marketing and make it one of the best promotional channel for their blog.
I have written this guide by keeping a user like you who have no prior skills with eMail marketing. This guide will help you to create your own eMail list and also create the sign-up form which you can add it on your blog. This whole process will take next 25 minutes of your time and you will be starting with one of the best online marketing channel for yourself.
I use Aweber to run my Email marketing campaign as they are cheap and their policies are perfect for bloggers and affiliate marketers. More over you can start with $1 only and within one month you can decide if you want to continue with it or not. This is how I started and I suggest you to get started now before it’s too late. To start with, create your Aweber account which will cost only $1 for first month and they allow you to send unlimited eMails.
Once you are done signing up, just follow all the steps I have listed down below and in next 25 minutes you will have your own eMail marketing tunnel setup.
Step by Step Guide to Create Email list using Aweber:
Got to Aweber.com and sign in using your newly created ID. First thing which you need to do is to create an eMail list. You can create unlimited eMail list and let me quickly brief you about eMail list. You can create different Email list for different purposes. For example if you have 3 different blogs, you can create 3 different list for them. Or If you have one blog you can create one eMail list now, and in future if you host a giveaway, you can create a new list and let users subscribe to that list. This way you can target your future giveaways to highly targeted email list. Anyway, let’s keep it simple for now, as I will share various tricks in future post.
First thing which you would like to do is create a sign up form using that your user can subscribe to your blog. The process is straight forward and this tutorial will help you to create & set up first Email sign up form using Aweber. Login to your Aweber account and follow the below mentioned steps to create an Emailing list for your blog/Website. After creating the list you will also be getting code to add Aweber signup form on your blog, and I will share how I have added it on my blog.
Go to this page and click on Create a list:
On the next page add your company name and Website URL. You can use your existing address (which you have in your aweber account) or have a separate address. Do remember this address is shown in every eMail you will be sending and this is a mandatory rule for everyone and followed by all Email auto-responder service.
Also add your name and Email address on the same page. You can also use your company name or blog name here. I prefer using personal name as that makes eMail more personalised and I get better CTR. This is basically sender name for the eMails. (You can also use something like Your first name from BlogName Ex: Harsh from ShoutMeLoud” .
Once done, click on next step and now you need to give a list name and add a description. Make sure you add a decent description as this will be shown to your subscriber when they click on unsubscribe link. This way they will know what list they are unsubscribing from. Here is how Aweber explain the importance:
Your subscribers will see this if they choose to unsubscribe from your list at a later date. Providing a brief and straightforward description of your list helps them understand what they’re unsubscribing from.
Suppose that you have multiple lists and someone wants to unsubscribe from one of them. They’ll be shown all lists and asked which they want to unsubscribe from. Describing each of your lists helps the person decide which list, if any, they want to remain subscribed to.
Confirmation Email setup:
One of the good thing about Aweber is it’s double opt-in. That means, when a reader types his name and Email address on subscription form on your blog or landing page, he will be sent out a link on his Email to confirm. This is important to ensure legit signup. On this page you can customise the email which will ask them to confirm the eMail newsletter. I personally use something like
“Hey $name, Before I start sending you blogging tips or free Book”, I need you to confirm by clicking on the confirmation link in this Email”
You can tweak it according to the user-base you have for your blog.
Now click on Approve message and create list. Congratulations as you have created your first eMail list and before you take a coffee-break, lets quickly look at how you can get Email subscription code for your newly created eMail list.
Aweber offers multiple pre-designed Email subscription box and you just need to copy and paste the code on the plugin you are using. I have listed down best WordPress plugins to get more email subscribers and I’m using OptinMonster WordPress plugin here at ShoutMeLoud.
How to create Signup form for your Aweber list:
Click on Sign up forms and you will be taken to the Email sign-up form creator page. Click on create your first Email sign up form:
One of the best feature of Aweber eMail form creator is, you can have extra field apart from Name and eMail. For example, if you need to get the Address or Phone number from your subscribe, you can do that by adding a new field. (The step is easy to do and even with zero design and coding skills you can do that). What I suggest is, simply select any template from the page and you are good to add Aweber sign-up form on your blog.
Click on save form and go to step 2. Here is the interesting part, as you can direct where users will be redirected after submitting their name and Email in the form. You can select the basic version which redirects users to a page where they see the message saying “Kindly confirm your subscription by clicking on the link sent to your eMail”.
Click on save your form and go to step 3. Here you will get codes which you need to embed on your Blog or in the plugin to show the subscription form. If a developer or designer maintain your site, you can directly mail the code from here to him and he can do the needful.
That’s it and now you have successfully created your Email form and added it on your Blog. Now in the next series of Aweber Email marketing I will share my secret of how I engage with my subscribers and how you can use my technique for your blog. For now, You should go ahead and follow above steps to create your own eMail list.
You can subscribe to ShoutMeLoud Newsletter here to learn how I’m using Email marketing for my blog and I will also send out next post in the series to you via Email. If you have any question, ask me via comments. Do share this tutorial with your bloggers friend on Facebook and Google plus.
That’s it and now you need to use your marketing brain to increase your Email list. Email list is something which I have missed building from day one and with time I realized this is one of the first thing every blogger should do. Anyways it’s never too late to do the right thing.
I hope this tutorial will help newbie to create mailing list for your own profit and if you have any related questions, feel free to ask.