If you are a blogger who has read with interest about how to get your guest post published most of the time, then you will appreciate this post.
Today I will be giving you insight from a blog administrator’s point of view, sharing how a blog administrator (like me!) scans a blog post prior to accepting it, and what we are looking for when doing so.
When a blog starts accepting guest posts, the blog’s administrator is bombarded with numerous submissions. Some of these submissions are from genuine bloggers, and the rest of them are from SEO link builders who are guest posting on behalf of a client or just for the purpose of link building.
This may sound harsh to some, but let me be honest about how I view guest post submissions for my blog:
- When a guest post is submitted by an SEO link builder, my first reaction is to reject it. Initially, allowing guest posts was my way of opening ShoutMeLoud to other bloggers who wished to guest post in an effort to demonstrate their talent in front of readers that I have built over time. This was not an easy decision, but I am happy to give genuine, hard-working bloggers some exposure. That said, I will never let my blog become an article directory or a platform for SEO link builders to guest post and earn a link without actually adding any value to my readers.
Almost 70% of guest posts are submitted for this purpose, but thanks to the WangGuard plugin, it doesn’t take me more than a few seconds to mark such posts as spam posts, and ban those SEO link builders from my site.
In this post, I will be sharing a magic trick to ensure that whenever you submit your high quality guest post to my blog or any blog, it will be accepted without a second thought.
Why your guest posts are rejected and why they will continue to be:
Let’s go back to the basics, and think about the concept of guest blogging:
When a blog’s administrator opens his blog to guest bloggers, his aim is to attract quality submissions from other bloggers in the same niche who wish to showcase their talents and add value for the benefit of the readers of that blog. At the same time, the guest blogger wishes to earn credibility as well as a genuine backlink. It’s like a win-win situation for everybody.
When Google launched the Google Penguin update, it killed article directories, and SEO link builders began using guest blogging as a platform to build links. This not only created a new business opportunity for SEO companies and freelancers, but it also greatly damaged the whole concept of guest blogging.
Many bloggers voiced their concern about the guest blogging industry turning into a link building industry, thus destroying the essence of guest blogging altogether.
Recently, I changed the submission guidelines for ShoutMeLoud, in an effort to ensure that I tick-off all SEO link builders, and allow only genuine bloggers the privilege of guest posting.
In the past few months, I have rejected most guest post submissions. I refuse to waste my time scanning a guest submission which doesn’t deserve my time.
The following points will give you an idea of what qualities a blog administrator looks for in a guest post submission, and perhaps even more importantly, what makes us decide to reject many guest post submissions.
Title of the blog post:
This is the first thing that factors into my determination of whether or not an article is appropriately targeted for my ShoutMeLoud audience, or whether it’s just a random submission. If the title is not directly related to the of my blog, it will be rejected straight away. Why would I accept an article entitled “Forex Loan” when my blog is not about this topic?
Length of the article:
The quality of an article has nothing to do with the length of the article, but when you are doing a guest submission, you should ensure that you meet the minimum guest posting guidelines. I have stated clearly that the minimum word count for submission should be 700 words, so why would I waste my time reading something which does not even meet my minimum criteria for submission?
Links to the post:
As previously noted, over time many bloggers have changed the dynamics of guest blogging to make it nothing more than a way to build links. Guest blogging is certainly an easy way to earn a genuine backlink, but a backlink should be earned with the submission of a quality guest post on a quality blog.
For ShoutMeLoud, guest blogging is all about helping other talented individuals to showcase what they are good at, and not just a vehicle for building links. When I see a guest post submission full of links to the author’s blog, I immediately reject the post. I do make an exception when a guest post is of the highest quality and adds excellent intrinsic value for my readers, as long as the links are relevant to the context of the article.
Writing a blog post is not rocket science. Anyone with average knowledge of blogging or writing can choose an existing article, re-write it and add additional points to create a new article. But this is not the kind of work I am seeking. I look for high quality articles which are original and capable of adding insight and value to my blog.
Here is a bonus tip for guest posters:
- Write an article that is unique, shows your creative side, and adds value and insight to the topic at hand. It doesn’t have to be an SEO-optimized article, but it does need to be meaningful and capable of offering value to readers.
Goodbye SEO-link builders:
I understand that as bloggers we are busy people, and that companies hire freelance writers to ghostwrite articles on their behalf. This is acceptable as long as an article is top quality work. But if the article is written by a mediocre writer, it becomes a mediocre product that goes straight onto my ban list.
Hey, SEO link builder – this blog welcomes guest authors who wish to demonstrate their talent. We don’t accept link-bait. Sorry, no donuts for you!
If you wish to maintain the quality and authority of your blog, you need to consider many things before accepting a guest post submission.
If you are a genuine blogger and your guest post is rejected, you should look at it as an opportunity to learn and grow as a blogger. Try to figure out what went wrong, and why your post was rejected.
Above all, value the meaning of being a “guest”, and try to earn the respect of your hosts.
Let me know what other criteria you consider prior to accepting guest post submissions on your blog.
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