Why You Should Be Guest Blogging For Only Branding Purposes

Guest blogging is the attempt to outreach bloggers for eliciting a hopeful opportunity of article publication. There are so many benefits of guest blogging such as branding, exposure, readership, traffic and the controversial link building. But what exactly it is for? If we ask a few search engine optimizers, “What is the main intention of your guest blogging strategy?”. Probably most will answer for creating authoritative backlinks. Well, that is a good reason, but not an intelligent one.

If you have seriously got into the guest blogging profession mainly for link building, you should better alleviate it. SEO in the brand new 2014 & beyond is going to be harder than you would ever think. Therefore, guest blogging would be your main obstacle if you measure it as a quality link building tactic. Let’s explain why it would be.

Matt Cutts Statement: Guest Blogging For SEO Purposes is Dead

Guest Blogging For SEO is Dead

Matt Cutts wrote few guest blogging statements in the previous year. But none of them were helpful to understand if it is really effective or not. But in his final statement in 2014, he clarified that guest blogging for such seo purposes are dead. He made his post starting with it:

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

He was inspired to share the truth by a spammy email on his inbox. It is because of the extensive use of guest blogging for link building. Everyone wants to do guest blogging, but as a reward they want dofollow links at first. It is really a violence which is considered as paid links. Paid links had already been affected by Google’s previous algorithm updates. Similar types of paid links also have higher chances to get negative values. So, finally Matt Cutts revealed his thought for spammy guest posts:

So stick a fork in it: guest blogging is done; it’s just gotten too spammy.

Long live seo guest blogging..!!! I think it’s the end of guest blogging to gain links. There is no doubt that Google is going to take action against this type of attempts in upcoming updates. So, we should be sensible of these ineffectual efforts to keep up our’s website value.

Are You Guest Blogging For Links? Be Safe, Nofollow The Links

Some years ago Matt Cutts answered another question, what is Google’s view of guest blogging links. Guest blogging links are similar to paid links. The bloggers want to have the advantages of guest posts. They consider adding some links to their own resources and generally from author bio. But it’s supposed to be violated Google’s guidelines. Because the links will be added expecting higher ranking in search engines.

When guest posting, most of the bloggers add links being hopeful of getting ranked to the linked page. These links behave like paid links as rank boosters. As a result, these are going to be treated just like the paid links. In solution to shake off paid links and guest blogging links relevance, Matt Cutts advised to nofollow these links. However, these won’t pass link juice, but promotional nofollow links from high authoritative sites will be much effective.

When Guest Blogging Would Be Appreciated Even With Followed Links

It is true that guest blogging for links are no longer effective, but not in all conditions. If you are a highly recommended writer who can write flawless contents, guest posting is exactly for you. Matt Cutts had written the appearance in order to make everyone sincere about guest blogging. This attempt is extending it’s limit with such spammy unnatural contents. Many people are turning this operation into a business providing guest blogging services. Some are also using spun articles which are unreadable. Mainly for them, he advised to stay out of it.

However, if you really realize that you would be guest blogging with such amazing contents, you are mostly welcomed. Matt Cutts also clarified all confusions about it:

It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context. I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there.

These few lines explains how potential it was before and how it will be treated in the future. So, there will be nothing to worry if you are working on quality. A quality guest posts could obviously link to related resources and there is not required any nofollow attribute. Just make sure the links add value to the post. Please bear in mind, he recommends blogs like Boing Boing where most of the bloggers are guests. Do you know why? Because there exists only high quality writings by appreciating writers.

Time to Guest Post for Branding and Exposure: How to Leverage It

Guest Blogging For Branding

We have entered into a brand new year where we have to focus on brand new strategies. Already Matt Cutts prediction has created sensational changes in our minds. Sometimes we ask each other if SEO is really dead. I think old SEO strategies are dead. Now it’s time to focus on branding. Google loved sites focusing on branding and will be doing as well. You won’t believe, but do you know guest blogging is the superior way to make brand awareness!

Matt Cutts prediction indicates that alleviate guest blogging for links, focus on branding and exposure. Yes, that is now what we have to consider. But another question is how to optimize guest posts for eespecially branding. That is not so hard, we have to make these major changes in our habits:

Make Contents Outstanding

Contents are everything of a guest post. It has the highest priority that could prove all wrong. Google is exactly looking for quality contents. As an example, if you have posted a tremendous content on a site without much authority, links from there would be still counted as authoritative. So the first and foremost recommendation is very high quality compelling contents. Although we should practice to guest post on popular blogs with such remarkable contents.

Make Links Naturally

Naturality which is the major term of SEO should be implemented as well. If you are looking for links to your own posts, make sure you don’t loss naturally on it. If your linked resource is also informative which is sure to add value, you can obviously make it happen. But over optimized keyword links would be the main obstructions what we have to prevent a must. Mix some internal and external links to make the post stable to search engines.

Guest Post From Separated Author Profile

In order to maintain the guest blogging quality, it is necessary to have a separated author profile. Because it is supposed to be more natural. If the guest post is published from the admin’s account, there would be risky for you. Because the post will be showing written by a person and the actual writer will be another person. So, that doesn’t make sense. So if you have a blog where you allow guest posting, ensure posts are published with the actual author name, and ensure you have Google authorship added on your blog. You can take advantage of Jetpack plugin to integrate Google authorship.

Write Appealing Author BIO

Author bio is the place where you should add your personal contents. But that area doesn’t mean to have fulfilled with only links and promotions. Author bio is the place where you have to add a fruitful description of your own. As a reward, you can add a link to your website anchored with brand name or website name. Using keyword in it could be considered as over optimization.

Link To Your Social Profiles

A legal author would definitely link to his social profiles. Social profiles not only help for personal branding, but also verify an author’s existence. Same to visitors, the search engines could have a look at their social profiles to verify if the person is legal or not. So, that should be done in order to make crawlers believe on the authors. More over, as a reader I would like to see a blog post from a real-person rather than just another bot profile.

Verify Google Authorship Markup

Google authorship markup demonstrates if the author is on Google+ database or not. It is another way to build trust. Google really gives priority to the pages verified with Google authorship markups. So, if you could take advantage of this markup, the post will be looked more stable to the search engines. That is why we should do in order to get the value.

  • How to integrate Google authorship in Single authored WordPress blog

Conclusion of Guest Blogging in 2014:

Now in the SEO industry, there is a rumor that SEO is dead, guest blogging is dead. But I don’t agree with their opinions. Because SEO is not dead and it will never be. Google and other search engines have intention to filter out spam results to show most relevant one. And that’s why all these trends are going on. I will advise, before doing any SEO, just ask yourself what is looking more natural. Think what you would appreciate if you were Matt Cutts. I think you will get your answers. So, guest blogging is something like this. Maintain natural quality in guest blogging and there will be no obstacle at all.

This is a guest post by Abrar Mohi Shafee from Blogging Spell. If you would like to write for ShoutMeLoud, check our submission guidelines.

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COMMENTs ( 12 )

  1. Allan Madan says

    Abrar you are absolutely correct that guest blogging isn’t dead. I recently started to guest blog so i could generate more traffic for my own blog landing pages. I must tell you it has really improved our SERP results. I can certainly say that I will continue to guest blog as a way to build up my companies SEO.

    Thanks for this great post.

    • Abrar Mohi Shafee says

      Yeah, I am also keeping up guest blogging for branding and reputation purposes. The great news is that my ranking is automatically increasing for that. So, there is nothing to worry about ranking.

      Many people thing optimized anchor keywords from guest blogging will only get good SERP. But I don’t think it will be in 2014. If we focus on branding, Google and other search engines will automatically consider these.

      I am trying to advise all that the sites with higher domain authority will automatically get ranking. And branding is the main strategy to increase domain authority.

  2. says

    Abrar – excellent topic – guest posting is still a great branding tool. It may not be n SEO tactic but it will help with branding and with your influence / reputation online. I hope to continue to do some guest posting in 2014.

    • Abrar Mohi Shafee says

      Guest blogging is mainly for branding, reputation and traffic. But the search engine optimizers measured it wrong because of so much possibilities.

      Nowadays it is really easy to get backlinks from guest post. That’s why it is getting spammy and Google will start to avoid guest posting seo soon.

  3. Amey says

    Thanks Abrar for great and info and knowledgeable article!!! Its all about quality of the content. We know that content is king. Guest blogging won’t be dead neither the EMDs (Exact Match Domains) unless the whole web turns spammy. (Which won’t happen in future. :) ) Thanks again. Waiting for articles on: fighting with adblock which is increasing model for bloggers who mainly use PPC ad network like adsense.

    • Abrar Mohi Shafee says

      Yes, there will be no problem with guest blogging for branding. I hope that it will be never down because if branding is dead, there will be no seo existence.

      So, best of luck for doing guest post.

  4. vikas yadav says

    This is my 10th post(9 posts I already read on other blog related to guest posting) after Matt’s post on guest posting. But according to me Guest Blogging is dead for only those one who do it for backlinks. Guest posting is never dead for those who make it build relationship with other problogger and for some other useful purposes.

    • Abrar Mohi Shafee says

      Yeah, you really got the point. Guest blogging for backlinks is dead. If anyone is still going along this strategy, he would suffer for sure.

      As you said, guest blogging for branding and relationship will be alive forever. It is still a good strategy if it would be measured correctly.

  5. Joy says

    Awesome post i must say!! The content is so rich when i compare SML to other pro blogging websites. One of the first things i do in the morning is to check out mails and check SML for any news that is ground breaking and knowledgeable at the same time.

    • Abrar Mohi Shafee says

      Yep, ShoutMeLoud is one of the professional resources for bloggers. We should thank Harsh for considering his good efforts on it. He worked so hard and now SML is one of the best blogging niche blogs. We could easily see how Harsh is doing hard works for this blog.

  6. says

    Nice post on guest blogging 2014 :)

    Am writing a similar post together with my latest guest posts. I don’t think so that the guest blogging is dead, as you told, it is dead for SEO.

    I am tech blogger and loves to write more. Moreover am working as a freelance writer for few clients and there would be no difficulty for me to produce quality articles. Likewise, my main aim is to get brand name for my blog, free traffic, boding with other bloggers etc. through guest blogging. So, I’ll continue to contribute my quality guest posts to gain new readers for my blog.

    Thanks for sharing some guest blogging habits to get more credibility, will try to implement them.

    • Abrar Mohi Shafee says

      Thanks a lot Nirmala. After reading Matt’s post on guest blogging, many people screwed saying guest blogging is dead. I think they missed the post’s main intention. So, I decided to aware the people that guest blogging is still effective if you could measure it properly.

      I am glad that you are also doing guest post for branding. It will be safe as well as effective. Wish you all the best…