Few months back Google webmaster team indicated that they will start ranking websites based on their page loading time. Websites which take ages to load slows down the Internet and they are considering this factor seriously. Apart from other parameters like meta title, meta descriptions, Google will also consider Page load time as one of the biggest reason for your website.
In an official blog post, Google team confirmed that they have started putting this in action though the number of websites ranking changed on the basis of load time are very less. This is an official statement from the Google blog:
“While site speed is a new signal, it doesn’t carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point. We launched this change a few weeks back after rigorous testing. If you haven’t seen much change to your site rankings, then this site speed change possibly did not impact your site.”
In my opinion this new parameter for site ranking is a good move, as fast loading web-pages give better user-experience. More over, this will also make those old webmaster serious about updating their website. If you are using WordPress, it’s easier for you to make your website load faster with the help of plugins. Before I share some tips to make your page load faster, here are few posts which you should open in new tab to learn more about improving the page load time of your website.
- 7 quick tips to speed up your Website load time
- Do Website load time matters for SEO? Learn how to improve
- 2 Awesome free site to check your blog loading time
combination of good and bad move, because many new bloggers or webmasters are not aware of site optimization and probably they will miss their search engine ranking because of this. Meanwhile here are few things which you can do to optimize your site load time:
CSS Sprites :
CSS sprites is a technology to convert multiple images into one big image and this will reduce the number of concurrent connections and your website will load faster. You can read more about CSS Sprites here.
By caching your pages, we can serve your website faster. The request will be served directly from earlier saved page on your webhost and this will reduce the server load and also pages will be server instantly. If you are on WordPress, you can use Super Cache wordpress plugin or W3 total cache.
Reduce your Images size:
Another quick way to speed-up your site loading time is by decreasing the size of your images. You can use many web tools to compress your images without reducing the quality of your image. One such tool and plugin you can use on your blog is Smush.it. Also see:
Web hosting also plays a major role in your website loading time. If your server is a slow system, chances are your website will take ages to load and many other parameters like which type of server they are using Apache or Nginx. Don’t use underpowered web-hosting and make sure your hosting is compatible with web-technology you are using. If you are using WordPress, I recommend Bluehost to host your WordPress site. They are officially recommended by WordPress and one of the top in it’s class. You can check this guide to learn how to move your site to bluehost and if you are planning to start a blog, here is guide to install WordPress on bluehost.
Let me know what’s your thought on site loading time as search engine ranking factor. Do you think it will improve the user-experience?