Google Rank Website On Loading Time of the Page

Few months back Google webmaster team indicated that they will start ranking websites based on their page  loading time. Websites which take ages to load slows down the Internet and they are considering this factor seriously. Apart from other parameters like meta title, meta descriptions, Google will also consider Page load time as one of the biggest reason for your website search engine ranking.

Speed-SEarch-engine-ranking <Credit>

In an official blog post, Google team confirmed that they have started putting this in action though the number of websites ranking changed on the basis of load time are very less. This is an official statement from the Google blog:

Website loading time SEO

“While site speed is a new signal, it doesn’t carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on at this point. We launched this change a few weeks back after rigorous testing. If you haven’t seen much change to your site rankings, then this site speed change possibly did not impact your site.”

In my opinion this new parameter for site ranking  is a good move, as fast loading web-pages give better user-experience. More over, this will also make those old webmaster serious about updating their website. If you are using WordPress, it’s easier for you to make your website load faster with the help of plugins. Before I share some tips to make your page load faster, here are few posts which you should open in new tab to learn more about improving the page load time of your website.

combination of  good  and bad move, because many new bloggers or webmasters are not aware  of site optimization and probably they will miss their search engine ranking because of this. Meanwhile here are few things which you can do to optimize your site load time:

CSS Sprites :

CSS sprites is a technology to convert multiple images into one big image and this will reduce the number of concurrent connections and your website will load faster. You can read more about CSS Sprites here.

Caching system:

By caching your pages, we can serve your website faster. The request will be served directly from earlier saved page on your webhost and this will reduce the server load and also pages will be server instantly. If you are on WordPress, you can use Super Cache wordpress plugin or W3 total cache.

Reduce your Images size:

Another quick way to speed-up  your site loading time is by decreasing the size of your images. You can use many web tools to compress your images without reducing the quality of your image. One such tool and plugin you can use on your blog is Also see:

Web server

Web hosting also plays a major role in your website loading time. If your server is a slow system, chances are your website will take ages to load and many other parameters like which type of server they are using Apache or Nginx. Don’t use underpowered web-hosting and make sure your hosting is compatible with web-technology you are using. If you are using WordPress, I recommend Bluehost to host your WordPress site. They are officially recommended by WordPress and one of the top in it’s class. You can check this guide to learn how to move your site to bluehost and if you are planning to start a blog, here is guide to install WordPress on bluehost.

Let me know what’s your thought on site loading time as search engine ranking factor. Do you think it will improve the user-experience?

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Article By
Harsh Agrawal is a blog scientist and a passionate blogger. He is blogging since 2008 & writes about Blogging, SEO, Make money online & tech. His blog, ShoutMeLoud receives 1 million Pageviews/month and have over 700K subscribers.


COMMENTs ( 16 )

  1. says

    My website is hosted on servers located in USA but my target audience is from India. The site speed time in google analytics is huge for Indian visitors. I am using google page speed cdn but is not helping enough.

    SO my question is should move my website to India based hosting company who have servers in India ? If yes then any recommendations ?

  2. says

    I am not happy about, because it means that G. like more homepages only with texts. I have more sites which uses more picutures, because visitor like it. So i think this is not a good way from google to rate sites.

  3. Andrew Mooers says

    Thanks for the meaty details on a subject I wondered about..load site speed. You can test the connection speed but how to monitor server speed is what I want to delve in to. The design, photo opt and other factors figure in but lightning loads would be time saver if surfers bolt after about six seconds of waiting around, feeling stupid. Cache reloader plug in worth looking in to. Thanks again.

  4. Backyard Bargain says

    its a good criteria for Google ranking. Using this type of criteria most of website make itself quality maintaining.

  5. Ruchita says

    Nice article about website speed.
    I have seen some sites have not informative but the load speed is very fast so rank well

  6. Shahab khan says

    Keep the javascripts to minimum , try using static links. Compress images, avoid using heavy quality images, avoid many dns lookups.

  7. Rahul says

    Now bloggers needs to reduce too many adverts and banners from the blog, If it is do. People will like Google even more because it is showing good sites which loads faster.

  8. Rajeel says

    But this move will really affect seceral great websites, which took much time to load. Anyway, This is a good decision from google. Eventhough not beneficial for all webmasters and bloggers, it could be really beneficial for the viewers.

    Also thanks for the tip you mentioned here to decrease the page load time :p

  9. Dinesh says

    Site speed clearly effected search result positions for my blog last week. But, somehow it went back to top positions from yesterday.
    Also, it’s good to reduce outside DNS look ups, scripts and sidebar widgets to increase page speed.
    Thanks Harsh

  10. Jignesh Patel says

    Apache mod_deflate / mod_gzip are also good solutions to optimize the speed. Using that site contents will be sent compressed to the browser.

    • STRAIGHTALK says

      Very good about the comment that made any sense at all was this… mod_is_very_efficient

      Oh a while back I used php_speedy Guess I should go back and re-due i since now Google has caught up to the game!

      Norman Flecha

  11. Netchunks says

    This was something expected to happen since Google had already unofficialy declared two-three months back that their new crawler Caffeine will be totally dependent of site load time i.e. Speed. It seems that Google has rolled out Caffeine finally. By the way thanks for the tips for decreasing site load time. By the way can you tell me which webhost use the Nginx servers?

    • NpXp says

      LoL Well said ;)

      If they actually let out their secrets then Google will not be the same what it is now :p

      Anyways good for me cos I am on Hostgator :)