Blogging has moved from simple day journal to a professional way to earn money online. Now, ever serious blog is having a blog business plan which requires lots of blog investment in order to make their blog popular and reachable to more audience. There is a saying “Money makes money” and it’s so true in the blogging field. For example, a quality web-design require good investment and it helps in branding and earning more blog credibility. For a newbie blogger, who is limited in terms of money investment, it’s hard for them to decide what are the places they should invest on and that’s why I have come up with this post which will give you an idea about places where you should invest on your blog.
When we start blogging reasons are different. It could be Money, Fame or using your blog as a personal diary. If you blog for any of first two reasons, you should continue reading this post and if you fall in the third one, blog about anything without worrying about anything. Professional Blogging is no less than a business these days and since people started taking it professionally and seriously, like every business, blogs also need investment.
This investment could be as low as 100$ or can be as high as 10000$. Depending on your business plan and insight. Here I’m outlining few things which you should invest from day 1 and let your blogging business grow:
Blog investment ideas when you are low in budget:
Before making any kind of blog investment, I would suggest you to set a budget. If you are a newbie blogger, you should set a target in terms of $100-1000 as initial investment. If your blog has already started making money, you can consider putting 50-60% of total income for expanding your blog. Well, it all depends upon your strategy and for me I usually spend 40% of total income into expanding my blog by investing on various online services and tools. I will mention about all those tools at the end of this article, but lets focus on new budding bloggers and places where you should work for your investment.
Web hosting + Domain name:
This is the first thing which you should work on. Never compromise on Hosting for money as cheap and unreliable Web hosting can give you headache and sleepless night later on. Go for Hosting which are renowned and offer great support. Specially for WordPress powered blog, make sure you use hosting with latest php and mysql. Many hosting companies will try to offer you everything for almost free but don’t fall for such traps. Also, we have already shared benefits of custom domain name and if you have been blogging on free platform like BlogSpot.com, WordPress.com, it’s time to grab a domain name for your blog.
Though, for long-term goal and if you are blogging to expand your existing business or to earn money from your blog, it’s time to have a self hosted blog. I have already shared enough article on my WordPress guide resource page which will help you to get started.
As a newbie, you can always start with shared hosting and there are many good options like Hostgator, Bluehost or Dreamhost. My suggestion, say big “no” to free hosting as nothing in this world comes for free. Don’t you believe so?
Design of your blog is more like interior decoration of your house. Doesn’t matter how big your house is but if your house is not beautiful from inside, it may not look presentable. Also buying expensive stuff will not make your house look beautiful, you should place them in right place to make the most out of them. Same is with Design of your blog. You should have a unique design of your blog with proper placement of all essential elements for your blog. I always advocate premium Themes because they offer quality with support and flexibility to customize. A premium WordPress theme cost between 10-100$ depending on which theme you go for. Suggest your theme wisely and make sure you put you unique theme from day 1. Later on you can always enhance your theme by adding more features. For premium Theme, You should look out:
- Thesis 1.8 premium WordPress theme review
- 10 Websites to buy Premium WordPress theme
- 45 Premium Theme for 39$.
If you are an old blogger, you know the basic of SEO and you can skip this investment. But if you are a blogger who don’t know any thing about SEO, I suggest get optimization of your blog done. Blog SEO optimization are done two ways: On Page SEO and off page SEO. On Page SEO is relatively cheap and affordable and this is must have investment for any new blog, where as off page SEO you should do after 5-10 posts are live on your blog. This off page SEO is usually buying links and building backlinks for your blog. The idea is to make your blog rank higher for particular keyword.
Post Panda world, SEO has become an essential knowledge for a blogger and if you are newbie and don’t know anything about SEO, you can always opt for my personal SEO coaching and learn everything about SEO.
Social Bookmarking marketing
Twitter, Facebook, Delicious, Digg, Stumble are popular Social bookmarking websites. There are companies which promote your stuff and make them viral on Social bookmarking sites. Such sites promote stuff with reliable channel and investment are from 100-5000$. Depending upon your budget and links you would like to promote. You can select your plan wisely and start promotion of your blog. Though one requirement for such promotion is your article should be high quality and your blog design should be good.
None the less, Facebook is a great resource for Blogger and Fb itself can drive amazing traffic to your Website. Though, to leverage the power of Facebook, you need to have a strong presence on Facebook in the form of Facebook fan page. The key is to get more Fans and Facebook advertising is the best way to get targeted fans. You can set a minimum budget of 20-50$/month and start getting fans who are interested in your niche.
Most of the bloggers like to work alone but it’s always good to have a team as you can do more. Since Internet has no limits, you can expand your blogging business to any point. Hire writers for your blog, blog maintenance guy and a creative designer. If possible have a team of 2-5 and try to cover all possible news in your niche. Make sure you don’t compromise with the quality of your posts.
Apart from all the above mentioned point you should also consider investing on your logo+banner+ Gravatar which will help you a lot in blog branding. Another investment scope could be branding your social profiles like Twitter , Facebook.
Many other investment you can do later stage once your blog brand start becoming popular. All the above mentioned investment you should consider when you are planning to start a serious blog or taking blog as your full-time investment.
For me I invest 45$ every month on my hosting from Knownhost, 19$ for Aweber, One time investment of 164$ on Thesis Theme. Rest I have a team which are part of ShoutMeLoud and I don’t consider them as an Investment as they are part of family.
Do let us know what other essential blog investment you can think of while considering blogging as serious business?