Every day thousands of Blogs and micro blogs are added and almost 90% of them you will never hear. Reason being, the way they start, it’s the same way they extinguish. Even Google has understood the importance of a Blog Credibility and they started pushing the credible blogs in search engine ranking. For example, you will see more results from blog which has good social signals, blogs which are being updated on constant rate and blog which people trust. Saying that, very first question which comes in every body mind is what is blog credibility and how much time it takes for a blog to be recognized as a credible blog.
According to Dictionary.com, credibility can be defined as capable of being believed; believable. I chose Obama for the picture of this post because I’m pretty sure we can all agree he’s a pretty credible guy… I mean come on, he’s the President, how much more credibility can you have than that. Though, to become a credible blogger, you don”t need to be president or some popular person in your professional front, a blog credibility can easily be gained with many factors like “Quality content”, “voice” consistency and your principles.
Most of the blogger go out of the way to earn money from their blog and that’s the time they start losing the trust of their readers. In simple word, credibility of a blog is not it’s traffic stats but it’s how many loyal subscriber and reader they have got. Getting traffic to your website is easy with SEO and paid traffic but a real measurement of success is how many people are willingly sharing your content, subscribing to your blog and how many other websites are naturally linking to your quality content.
Why Blog credibility is an essential element for success?
Its simple. No credibility, no one will believe you, therefore, you will not gain many returning visitors. Loyal, returning visitors to your blog are much, much, much more valuable than the ones who’ll only come once or twice. Also, if you are looking to monetize a blog, from an advertiser perspective, I will opt for honest review and ad placement, where reader trust the blog. This way, even a blog with 10000/monthly PV but loyal and trust the blog can yield better result. For example, when OM malik writes an article on Gigaom.com, his word is taken as an expert voice and people follow it. It doesn’t take a day to become a blogger that people trust, but it takes years before people start trusting you and your word. If your blog is continuously adding value by writing well researched article with great insight, it will be credible over the time.
Who Has Credibility?
By this, I mean strictly in the blogging world. So, Harsh Agrawl from this blog has credibility, so does Darren Rowse, Brian Clark, John Chow, and many others. When they say something, you believe them, because they have credibility, and a lot of it at that.
How to make your blog credible?
There are many ways to establish credibility so a reader will listen to you. I have detailed here some of the things I use, and strategies that other people employ that make me believe they’re a credible person.
Do Your Research
This is the thing that could ruin your credibility. Always do your research and make sure that the stats or the strategies you post are correct and work. If you don’t, and somebody finds out that a stat or something is wrong, it will make you look uncredible. And remember, most of the time you only get one chance to impress somebody.
Links from Other Bloggers
This is a very important way to build your credibility. Let’s say for example that Darren Rowse from Problogger.net links to your article because he thinks its well written, and informative. Just there, you have gained loads upon loads of credibility. Obtaining a link or a recommendation from an already credible blogger will make you look much more credible, and I mean a LOT more credible.
Last, but certainly not least, we have being confident. The biggest thing here is to always act certain about your ideas, even if they could be controversial, or maybe even incorrect. Stand your ground and present your ideas with assurance, make it seem like you know everything there is to know about blogging, and people will be more apt to listen to you. (Don’t be overconfident or brash, you’ll sound like a jerk)
- Have a decent blog design
- Use advertisement but not at the cost of user experience
- Control your advertisement: Put advertisement from credible source
- Proof-read your article and link to credible and reliable sources when necessary
- Maintain a voice and write for readers
- Maintain consistency
In blogging, gaining or maintaining your Blog credibility is extremely useful in keeping loyal and trustworthy visitors on your site. The different ways to go about building your credibility is something every blogger should know.
Do let us know what are you doing to earn credibility of your blog? What according to you is essential element of a blog and a Blogger to make people trust them?