A few months back I wrote a post on 5 Websites to buy and Sell Websites and how to buy a WordPress blog. Here I’m extending those post and adding few more things which you should consider before buying any website.
Buying any Website is very critical, and it’s like an investment. When you make an investment, you see all the pros and cons of it, like before buying any website Page rank is pros and website is banned on AdSense is cons. There could be more like this, but let’s look at positive side, and here I will discus 5 points which you should consider before buying any website:
Parameters to look before purchasing a Website online:
I know many people have a different opinion on domain authority, and we discussed this in an earlier post. But again this is a face that domain authority matter’s a lot, especially for getting a sponsored review. More over it gives you an idea, how well that site is optimized. Make sure Website should have good domain authority.
A Website could rank for the wrong make money online. If your website is ranking for a right and targeted keyword, you can convert visitors into sales.and drive thousands of traffic, but such keywords will never help you to
I offer custom WordPress theme, and I know user’s choice. People from U.S or Australia ( Most of my clients) concentrate of Website design, and this is where they spend the most. This helps in branding and more over this is what becomes the foundation of your blog. If blog/website which you are buying is not well designed, get ready for another investment of few hundred $ in design.
Twitter, Google Plus, and Facebook:
If I combine Facebook and Twitter traffic for Shoutmeloud, they contribute almost 10% to our traffic. One reason is people love its content, and they like to share its content.
If a website is not popular on Twitter and Facebook, chances are high it’s missing community touch. You should make sure; articles should be reachable to every one.
Even without this if you plan to buy that blog, you should consider reading my earlier post on eight tools to make your blog rockstar.
- Benefits of using Social media for business.
- Knowem: Check username availability on hundreds of Web 2.0 properties
When you create a website/blog, you have some target in your mind. Like for me when my friend Sathish Createdhis target was to grab people from India who are looking for a job, same is in your case. If you are planning to make an E-commerce gadget blog, your target are tech-savvy young people.
More over people who are capable of buying those gadgets ( 22+). So you should study the Demographic of that blog by using Google Analytics, Alexa rank, and more such analytics tools.
Update: Google Panda and Penguin penalty:
One of the most important thing which you should check if before buying a website is for Panda or Penguin penalty. Google Panda and Penguin update, penalize many sites for using black hat SEO, or other un-natural SEO.
However recovering from Google Panda update is not tough, but it requires time, and you might not want to invest your money on buying any such website. You can use tools like SEMRUSH or Penguintool to find if a website, is penalized or not before buying it.
I know this are some simple points, but I feel most of the time users miss these points while buying any existing website. Probably you should bookmark this post for future reference.
Do let us know what factors do you consider before buying any website/blog?
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