5 Little known Secrets of Writing Compelling Blog Posts

Writing is an art.

Writing of any form is simply an art. An art that can be mastered with practice and persistence. How did today’s most popular and effective authors, bloggers and writers achieve the effectiveness of their works?

Some content works like magic on the brains of their readers and the social buttons go black and blue.

How do they manage to create such compelling content?

Words have the power to inspire or degrade the minds of the people. As bloggers, writers and authors, their main goal is to provide compelling content to their audience.

Content that provides information, content that inspires action and content that makes them happy. A good piece of article or blog post is the one that brings a smile to the reader’s face. So, how do you manage to come up with great compelling articles for your blog? It is no big deal to achieve that level.

Compelling blog posts
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How to write compelling articles for your blog: Secret revealed


You have a sense of purpose in everything you do. So why not the same with your content? Question yourself why are you writing this in the first place? Will my content add any value to the reader’s time? What am I solving or what am I trying to say with the content?

Know your voice and the sole purpose of a piece of content. If you can answer yourself, your audience will sure be in love with your writing. Find your target audience, who you want to reach out to and answer yourself why it will appeal to your content.

Don’t underestimate titles

Titles are the heart and soul of your content. No one would care to read your content, no matter how close it would be to the works of Shakespeare and Dan Brown. Never underestimate the power of headlines while creating great content. Titles are the makeup of content and you wouldn’t ever want to look bad, so why make your content look bad?

Come up with crafty headlines that catch the attention of the reader. Headlines that say that you have an answer to someone’s problems. Make the promise about solving some problem or some information in a different angle.

Make it personal

Writing and reading is 2-way process and don’t leave it incomplete. Make sure you have a voice of your own. Write in your own voice. Make use of more ‘You’ and address your readers directly in a first person voice. People read your content because they want to hear your voice.

Have a perspective of your voice and make the content personal. Share your thoughts and opinions. It is fine if you are opinionated, everyone is. The main thing is you should supplement your saying with facts and logic. Don’t just mumble about anything you don’t know. Know one would hear you.

Build anticipation

Do you know what makes a great storyline? The build-up of anticipation. Make your audience shout out for more. A great artist builds up anticipation among his audience. Writing is an art, remember? Treat your content as a Hollywood flick. What does it say? What will come next?

Build anticipation in a content from the first line itself. Give your audience a clue of what’s coming next, and make sure its an interesting one. Just remember, don’t get too much into the building anticipation process. Have a control of your content’s momentum.

Make it Scan-able

Is your blog or your article scan-able? Now what is this scan-able posts? With the advent of technology, the tools for producing and consuming information is at an all time high. Most of the content being generated acts just as a source of noise with little to no added advantage. So how do people figure out what’s noise and what’s not? They just scan!

Don’t expect someone to read your entire content word-by-word just because you have chalked out a Shakespeare-ic work, they won’t. They don’t even have a need to. It has been found in recent surveys that an average visitor just stays for 96 seconds on an article! Just how much could he read in that time? He scans. Make sure your blog and your articles are scan-able. Ask out your friends or someone from your network to take a quick look and see what they say.

What are your key takeaways while aiming for compelling content? Share your thoughts and comments below or ping me on my networks given below.

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Authored By
A Shouter whose articles got mentions from the likes of The New York Times, Kissmetrics and AllTopStories. He writes articles, novels and poems; spends most of his time reading everything he could get his hands on. Srikanth is currently pursuing his Masters from The University of Illinois and holds a Bachelors in Electronics Engineering from the University of Mumbai. He is a programmer, a motivational writer and speaker.

11 thoughts on “5 Little known Secrets of Writing Compelling Blog Posts”

  1. Utsav Srinet

    My biggest challenge is what I get blogger’s block and don’t take the time to try writing somewhere else. I always just walk away and hope an idea comes to me. I always see other writers talk about choosing a different place to write helping, but have yet to try it for myself.

  2. Rupesh kamble

    Your all tips are really awesome ….i’ll surely try them while making an article.thanx for such a great post..!

    1. Srikanth AN

      Thank you Rupesh. Good that you found it useful.

  3. Gesto

    Write What You Already Know!
    Can’t think of anything? Try your own experiences, both good and bad. Let your readers inside your head. Blog about Writer’s Block, if that’s all you can think of.

  4. Steve eMailSmith

    I always take the time to come up with a great title, long before I write anything about that topic.
    Very often, I let the title settle for a while on a list, so I can modify it later, until I feel happy with it.

    Next, there is the set of subtitles (sub-headings) specifically meant for people who just landed on the page, so that they can quickly scan and decide if the post is interesting enough for them to spend time to read it in depth…

    You basically nailed it in the head here, Srikanth… I myself do just as you said there.

    An extra point I stress a lot though, is the call-to-action.
    Both the ‘get the click from the SERP’ (which basically is the page description and it should usually be different from the one that Google would pull out of the page if left alone to decide… second being the CTA within the post itself.
    The latter is usually a subscription CTA.

    Hope this helps….

  5. Uttoran Sen @ Guest Crew

    Hey Srikanth,
    nice article, agree with you on most things,

    I don’t think they are little known secrets though, it’s just that most people do not want to take that additional step.

    Catchy titles, easily readable text and good sub-heads are all important when it comes to good content. One just needs to sit down and format the content well, so that the readers can consume the article more effectively,

    Uttoran Sen,

  6. Pritam Patil

    Hi Srikanth ,
    great post ! a perfect guide how to write an article on web 🙂 But does it also help to get traffic from search engines as I have once read that search engines brings traffic to the posts which are more clearer to the titles. so, should is it write to make articles personal ??? please guide me 🙂

    1. Srikanth AN

      Only one tip. Write for humans, optimize for search engines.

      1. Sahil Jain

        that’s a great tip. really.because i have read one post regarding “making post titles and permalinks differnt” by harsh sir.that post really refined my concepts of SEO upto a great extent.let’s take a case when we are writing for search engine,there might be chances that you will get ranked in search engine but the visitor who is reading the post may never come to your site again due to poor content quality.Ultimately it’s your reputation and audience which counts.

  7. Vivek Gowda

    Nice descriptive post…Most of the internet users do not read whole content of the blog post so make the blog post scannable is very important…Learnt many things on how to write posts effectively…Thank you Srikanth for sharing and Harsh for publishing this one…:)

    1. Srikanth AN

      You are welcome Vivek. Keep learning and have fun! 🙂

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