The How, What and Why of Writing Blog Posts


I’m going to share one Blog post writing tip which I usually follow when writing about any topic, reviewing any tool or when it’s not a news post.

This one tip will not only make your article interesting and meaningful but will also make it actionable/doable. Not to mention, these are three important attributes of a quality article, which Google likes.

Why What How
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One of the most common way people start writing an article/Blog post is, directly talk about the topic.

For example, if you are reviewing one antivirus tool, you will start with details, description, and features. Now, this approach is not bad but again what’s the harm in making your article as desirable as your personality. Increasing the curiosity of your readers and later point them to the topic.

That’s where this rule of Why, What and how comes into the picture. It triggers the action mechanism of readers, and they would love to read and follow your article.

Let’s consider three simple scenarios:

  1. A Blog post is talking about software only.
  2. A Blog post is talking about software and how to use it.
  3. A Blog post talking about the problem you Face in day-to-day computing, a software which takes care of the issue and how to use it.

Now it’s no brainer that most of you will pick point 2 or 3 as decision-making blog post, and that’s where the formula of Why, what and how comes into the picture.

The World of why, What and how?

Why – Create the requirement

Most of the time a general user is happy with what he have. When I was using a Normal Mic, I never realized the need of professional mic for reading. After reading reviews and some of the live recording examples of the professional mic, I moved to something better. (Blue Yeti mic). Similarly, most of your readers are not sure why they need the particular tool, or they need to learn about certain things.

Another example, when I talk about SEO, I always mention in first few lines what it could do for you and why you need it. To make it more credible, I always link to the previous article which can throw more information on it.  You can always take advantage of your post headline to trigger the Why/curiosity factor quickly.

What? – Talk about Product

So,  now you have created the need for users by telling him why they need something better than what they have now or they don’t have. It’s more like creating demand. Now in this part, you will be talking about topic/tool/subject of your topic. Give all the information which makes your reader understand more about it and make them want it.

How- To use the product/knowledge in real-life

Now, one major reason where most of the bloggers failed to create a difference is by explaining how. You have talked about one of the best microphone recorders in the world, but you never told how to use it.

This will surely affect your conversion, and your blog is not fulfilling one important thing here:

Action part.

Just writing about a software and giving a download link will not make sure that people will download everything you mentioned, they need to learn how to use it.  Images and videos are the most important factor here, as they now only give them a view of what they are going to get, but when they start using it, the familiar factor will work.

Where you can see such example:

Many organization works on the concept of What-How and what. An iPhone ad is a great example of this. Similarly, if you land on most of the landing pages, you will notice most of the videos are created with the intro of real-life problem, and then they either talk about product or show demo and then reveal what’s that product they are talking about.

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This is not a rocket science but a simple Marketing rule, which works in every part of your life. Especially, when it comes to creating a difference with your blog posts, this writing formula will create a huge difference.

Especially, most of the content writers I have hired they straight away jump to factor what or how, and they never work on Why factor, which is the building block of your blog post.  When you are reviewing a product, this Why, what and how factor will create a huge difference.

Sometimes, it’s not possible to combine all these three factors in one blog post, and you can always create follow-up posts to cover all the three-factor. If you are into affiliate marketing, following this technique will surely triple-fold your Affiliate sales.

Writers guide to success infographic
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Infographic credit: OnblastBlog

Now go ahead and try to implement this simple tip while writing your next blog post and notice the difference in user interaction and satisfaction.

Do you have any similar theory or pointer which you follow while writing a blog post? Do share it via comment. Also, if you find this article useful, don’t forget to share it on Facebook and Google plus.

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

6 thoughts on “The How, What and Why of Writing Blog Posts”

  1. Anna Grace

    Very effective article about writing blog. Its very important to describe the topic background first then come to core issue. Why, what and how are key factors to address in your article. I totally agree Harsh that why factor is more important and building block of your article.

  2. Rabin

    Well said Harsh. This very important to explain About the product or topic which we are going to share on our blog. I saw a lots of blogger who directly comes to the topic, i want to request them to read this article before posting. Thanks harsh for sharing this wonderful Article 🙂

  3. suraj

    Nice Article Harsh.. I was Looking for correct format writing Blog post. Your ideas helpful for me.

  4. George

    I read a post today on adding an emotional quotient to blog posts to connect with readers. The post here sounds similar. Tell them why you need something and then sell it. Have you used any plugin like oiopublisher for getting advertisers directly?

  5. Nizam

    Well yes, usually people start writing an article/post by directly discussing about the topic, but increasing the curiosity of the readers and then later pointing them to the topic seems to be an interesting strategy and well pointed out three simple scenario. Thanks Harsh for sharing this wonderful post 🙂

  6. akhilendra

    It’s true that if we to sell something upfront with putting a background to it, it would be really unconvincing. Your way of putting things in a order is great.

    thanks for sharing with us.

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