PowToon Review: Create Animated Video Without Animation Skills


If you struggle to create eye-catching content for your audience, then consider going beyond boring images and text.

They say a picture paints a thousand words. Well, animations might well paint a million. These days, you don’t have to study a course to become an expert in video animation. There are lots of free online tools that are easy to learn and will help you create beautiful and captivating animations.

Create Animated videos Powtoon review
  • Save

One such tool is PowToon, a free web-based tool that lets you create animated videos. You can use your own images or take from PowToon’s free resources to craft your very own video and amplify your message. If you don’t want to start from scratch, there are a few free templates that you can tweak and revise as you see fit. Using this tool is pretty straightforward and you’ll get lots of help along the way.

How To Create Animated Videos with PowToon In Easy Steps

Starting from scratch or with a template

First, you need to sign up for a free account. You can also sign up using Gmail or Facebook. Once done, you’ll be directed to your Dashboard, where you’ll see a list of videos you’ve made, if any. If this is your first time using the software, your Dashboard will have a button to create your first video. Click on Create and select from a long list of templates, or select Start from Scratch.

powtoon templates
  • Save

For this demo, I chose to Start from Scratch to get a full idea of all features of this tool. Starting from scratch will load the PowToon animation design tool. On the left column, you’ll see a thumbnail of your canvas. On top, you can toggle between Movie or Slideshow mode. To make an animation, be sure it’s set to Movie mode. If you want a Slideshow then set it as so.

powtoon scratch
  • Save

In the middle area is the blank canvas that you’re about to design. On top, there’s a text field to name this video file into something more relevant to your video. There’s also an Undo and Redo button beside it. Use these buttons to revert or reapply the last change made. On the right column, you’ll have the different resources and elements you can use for your video.

Customizing your video

To use all features of this tool switch to Customize Mode (found on the top of the right pane). Once you’re in this mode, you’ll notice an area on the left pane where it says “Picto”. This is the default style for items under Library and Objects. Click on Picto to see more styles like Work Life, Soho Style, Marker Style and more. These styles ensure that all the items you pick from the Library and Objects icons will complement each other.

powtoon styles
  • Save

Once you’ve chosen a style, you can click on any of the icons on the far right edge. The icons are: Layout, Background, Text, Library, Object, Graphs, Sound and Media. You can choose Layout and see if there are any predefined styles you might want to use. You can edit the text, styles and color for any layout design.

To have some styled text added, click on Text and choose from the many designs that appear on the right pane’s gallery. To add the basic text, click on Add Title, Add Subtitle or Add Body Text. You can edit text directly from the canvas, and you can add animations as well by clicking on the T icon that appears when you click on the text.

powtoon text
  • Save

The Library icon will show you the many characters, props and objects you can add to your canvas. Depending on which Style you chose, the Library will show elements from that specific Style.

For instance, the Marker Style will show hand-drawn characters and objects as shown below. These elements are mostly animated.

powtoon characters
  • Save

Other elements you can add are shapes and lines from the Objects library, graphs, sound and your own image files. In the example below, I uploaded my own avatar to use as a character for my video.

powtoon upload
  • Save

Organizing the timeline

To create a video, you need to first position the red arrow in the timeline below your canvas. The numbers in the timeline indicate the seconds in that video. By default, the arrow will be on zero, but when you add an element, you’ll notice an icon is added below the timeline. If you add a text, a T icon will be added below the timeline, indicating that it’s now a part of the video. To assign the length of time that an element or group of elements will show, click on the icon below the timeline and you’ll see a darkened portion which indicates the running time of that element. Adjust the bars on the start or beginning to change the playing duration of an element.

powtoon timeline
  • Save

You can add as many elements as you want in succession, provided they are all in proper order in the timeline. To check how the video will look like, press the big Play button on the bottom left. If some elements appear or disappear too soon or remain on the screen when it’s not supposed to, find that element’s icon below the timeline and adjust its play time as necessary. Each movie by default is only 10 seconds long, but you can add more by clicking the plus icon on the edge of the timeline. For each click on the plus sign, one second is added to the video.

When you’re done, click the Export button on top. For a free account, you can save the video in your PowToon account, upload it to Vimeo or YouTube or download the file as PDF. Here are plans offered by PowToon:

  • Save

To download the files as MP4 or PPT, you need to upgrade to a premium account.

Here is one video created using PowToon by Harsh for one of his post.

Wondering what else can you do with PowToon?

Create Animated Presentation: PowerPoint Alternative



For a free service, PowToon offers a lot of options and possibilities for creating videos that will get your message across.

It’s fun to do and easy to learn. The tutorials and chat support provided within the app is great help to new users…

.. It’s also a great way of learning about the basics of digital animation, which is always cool for bloggers and content creators who don’t have the means to hire expensive animators. In a nutshell, PowToon takes video animation to anyone who is interested and wants to express their ideas in a unique and unforgettable way.

For further reading:

Subscribe on YouTube

  • Save
Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

26 thoughts on “PowToon Review: Create Animated Video Without Animation Skills”

  1. Aravindh

    This Powtoon is quite remarkable, but it is too costly for a beginner. Would you please suggest me some other video creator?

  2. Ann

    Such a wonderful and informative article. Easy to use and keep it up kim.

  3. Venkat S

    NEVER use Powtoon in FREE mode for any real piece of work. You will want to create a sample for your requirement and spend a few hours. It will allow access to a lot of options which is enticing. At the end, it will give a blank movie if not upgraded ! Most of the content will get automatically deleted if you don’t say yes to the upgrade message and pay. It is their technique to first allow premium components and then hold you to ransom at the end. While they could have simply stopped access to such premium content before use.Don’t waste time on it unless you are sure of a paid subscription. Lost few hours work today!

    1. Kim Barloso

      I’m sorry to hear that Powtoon didn’t work out for you, Venkat. I think it’s always important to know the limitations of a free service before using it. ๐Ÿ˜‰

  4. Mukundan

    Great find. Will try to create a simple animation video and see how it works. It can be helpful to create simple tutorials and present the information in a fun template.

  5. Sumil

    Wow…an awesome article..m sure it will be boon for design and presentaion related blog. Thanks a lot Kim

    1. Kim Barloso

      It was my pleasure, Sumil.

  6. Yogesh Yadav

    Thanks a lot for great writeup. It’s what i was looking for. I was having difficulty in creating animated videos. But this post of yours made things easy. Thanks a lot.

  7. Haren

    Great post indeed!
    Well, I am confused that whether should I got with powtoon or Video maker fx as it does pretty much same work and is comparatively cheaper.

  8. Sandip Maji

    Thanks Kim for the article. It’s been really a nice tool to use. Can anyone suggest any basic free tool, which we can use?

  9. Ben

    For me its very difficult to write a good level of content but after following this i may write it in good way so that i can attract everyone ..

  10. Caffrey Spencer

    o.what..i don’t know that kind of tools are in the market..seriously awesome ariticle..now i also can create cartoon for my self and company also..it can help me a lot.lovely

  11. goutam sachdeva

    Post is nice but free version may not contain allt he features that a tool should have. one may need to buy premium version.
    Anyways Great and well written post.

  12. nikhil gupta

    Thanks for info, but is there any free tool, i mean 100% free.?

  13. Riju Debnath

    Hi Kim,
    I am newly entered into the video blogging and I am also litle familiar with PowToon.
    But searching for a great review of PowToon and find it on my favorite blog.
    I want ask a question to you and Harsh.
    Does it’s free version is fare enough to do the job for starter?
    Thanks for writing Kim and thanks for sharing Harsh.

    1. Kim Barloso

      Hi Riju,

      You can do a Google search for other video animation tools — there are a lot. But Powtoon is by far the easiest for me to use as I am not a professional animator.

  14. Nayan Kariya

    Hello Kim, nice explanation and tutorial to make videos. I have tried to make the video from above guide. the experience of making first video is nice. Can you suggest me some free tools which allows downloading also? Thanks for this tutorial.

  15. Nikhil

    I have used Powtoon and it works very well. However, it’s not a free tool. I don’t see any better tool than the Powtoon for creating animated videos. I have also used many other animated video creating tools but the powtoon is good in all of them.


  16. Yasar Ali

    Thanks. This is a great tool. now I can create animated cartoon videos.


    Awesome tool. Thank you for this post.It helps me a lot. Now I can create a intro video for my blog easily. Share more.

  18. Louis Lh.

    Cartoon video s definitely great for beginners to use, one of the best and easy video idea that people can start with.

  19. Utham Khanapuram

    Great Post! It looks very easy to create..

  20. Kishore Krishna

    Thanks Kim.I never knew I could create cartoons myself.This seems to be a great tool .I will definetly try it and add some cartoons to my posts

    1. Kim Barloso

      Have fun with it, Kishore!

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top