Are you looking beyond videos and images in your local optimization efforts?
There are different types of media that businesses may utilize in carrying out content marketing and local SEO.
However, most local businesses forget to leverage the power that can come through creating and sharing slideshow presentations.
Best Methods To Optimize Slide Presentations For Local SEO In 2017
Just like other forms of internet information, slideshows can easily be optimized and shared in order to enlarge the “buzz” around your business name and internet presence. Usually, slideshows can be a vehicle for a few local citations and inbound links.
And, just as with blog posts, slideshows can be an efficient communications vehicle for getting more potential clients.
See Also: 10 Basic SEO Tips For Any New Website
1. Optimize the title slide.
The slide title is probably the most important for local SEO purposes, so ensure you design it carefully.
Integrate keywords that are valuable in the major title headline and attempt to add your business’s name, phone number, address, and site URL onto that first slide.
2. Put important info in your footer/header.
Your presentation template’s footer or header should also integrate a small amount of citation info, such as your address, name, Twitter handle, or phone number.
3. Mostly use text on the slides.
When designing your slideshow presentation in programs like Microsoft PowerPoint, make sure to primarily use text.
Specific organizations may hire a designer to make their slide presentations, and the slideshow expert might make graphic photos, such as PNG, JPG, or GIF format. They embed the words found in the graphic and utilize those words instead of normal text.
By doing this, it will probably decrease (or completely negate) the keyword ranking capability of the presentation. Because of this, you should go with simple designs with text instead of something that is all graphics.
4. Optimize your final slide.
The slide that is last in a presentation is very significant.
Integrate your contact information there, adding in your business name, phone number, website URL, address, and links to your best social media accounts.
5. Upload to Slideshare.
Slideshare is the most famous slide sharing service. It is operated by LinkedIn, and it offers some additional connectivity benefits.
6. Use other slide sharing platforms.
There is a number of extra presentation sharing services apart from Slideshare, and some could also offer other local SEO advantages.
Instead of copying your slides across different platforms, I would advise you to either utilize Slideshare or experiment with another that performs well for you.
There are some additional presentation services out there which offer some optimization advantages, but they will need you to create the presentation directly on their platform instead of moving it in.
Prezi is one such alternative. It offers unique transition effects and various display options, and its page ranks very high in search engines.
7. Link to and share your presentation.
You can share your slideshow presentation straight off of your website server and connect to it from your website or blog.
Search engines will list and index links to PowerPoint files. Broadcasting or tweeting out your link may result in getting more inbound links if others like your presentation enough to share it again.
If you make a choice to utilize a slideshow sharing service, remember to link your profile from your blog and/or website.
8. Optimize your profile.
Your profile page is probably the most essential page on any slide sharing website. In light of this, you should be very careful in optimizing it.
Include your phone number and your full address location, if space allows. You should place your business name as the name of the profile. After that, upload a good avatar photo, and write a strong, keyword-inclusive description, if there’s space to do so.
Include handles or links to your top social media accounts.
How To Optimize Slideshows For SEO
Slideshows are a great way to get interested visitors coming to your website.
If you can make your slideshows look good and can target them to the right visitors, you should have no problem in turning those visitors into long-term subscribers.
Just make sure they’re high-quality and informative. This way, optimizing them becomes a breeze.
What are your tips for optimizing slideshows? Let me know your secrets in the comments below.
This is a guest post by Azar Roshan. If you would like to write for ShoutMeLoud, check out our guest posting guidelines.
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