How I Got 5,324 Subscribers for my Blog Using Facebook Ads in Less than 60 Days


There are two types of bloggers. The bloggers who understand the importance of building an email list and the ones that do not.

If you are the first one, you will thank ShoutMeLoud for introducing this killer technique to build email list using Facebook ads & If you are the later one, then this post is not for you. I would recommend you to go ahead and read more about the importance of email list building.

If you know and have experienced the power of an email list, then read on! In this post, I will show you how to build an email list of 1000s of people really quickly using cheap Facebook ads! I will show you what I have done, and you can simply replicate it!

It all started when I was a little bit frustrated on how slow my list was growing. I am getting around 30-40 subscribers a day organically and to reach 1,00,000 subscribers it will take me 10 years!

Slow list building
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And one of my goals is to have 1,00,000 subscribers for my blog. Imagine the amount of traffic and sales I can generate with one email blast!

If I write a blog post, a single email would result in 1000s of people visiting my website, instantly! That’s a sweet moment for any blogger. Not to mention the amount of affiliate sales I can generate.

Since I’m a new age digital marketer & love experimenting, I experimented with Facebook ads and I suddenly discovered that Facebook can be a great source of email list building, if you do it the right way.

I am sure that if you are a blogger, you will also want to grow your email list quickly. If you are getting organic traffic to your blog, chances are that you are not getting more than 100 subscribers a day – unless you are as big as ShoutMeLoud or SmartPassiveIncome.

I can also agree to the fact that for many bloggers, paid advertising is an alien territory. You will end up wasting money on paid ads if you don’t know what you are doing (the fear the keeps most bloggers from trying paid advertising).

I have been fortunate enough to spend a lot of money on paid advertising when I worked as digital marketing manager for various tech startups in Bangalore such as,, Instamojo and

Believe me, paid advertising can work wonders if you can make it work for you! And you can start getting comfortable with paid advertising by spending small experimental budgets on various channels.

[Tweet “Paid advertising can work wonders if you can make it work for you!”]

Recently I was able to build an email list of 5,324 subscribers with a budget of around $0.25 per confirmed subscriber.

Whatever I have invested in list building so far (around Rs.80,000 to 90,000 [ $1344] ), I have already taken the investment back in terms of ebook sales and affiliate promotions. Now I can do this again and reach 1,00,000 subscribers eventually.

Note that those who have purchased products from me, still remain my subscriber and hence they are more likely to buy something from me again!

If you are going to build email lists using paid marketing, the best you can expect is to take your ROI within 60 days, but in the end of 60 days, you have not made any profits, but it is as good as getting thousands of subscribers for free. This is also called a self-liquidating acquisition.

If you build an email list and a relationship with that list, then you know it is easy to sell affiliate products or your own products to them.

Your subscribers will know who you are and they will feel that they know you – and they will be more comfortable buying from you!

1. Build a Lead Magnet and a Landing Page

Irrespective of whether you run paid ads or not, you need a strong lead magnet for list building. You need to give people are the reason to give away their email ID. It could be an ebook, a tool, or a free course.

If I tell people to give me their email ID so that I can sell stuff to them later, obviously they wouldn’t want to give me their email ID. Also, just asking people to subscribe to your newsletter with no obvious benefits listed is a recipe for low conversions.

You have to “ethically bribe” them to let them sign up with you. Build trust with them by providing great value for free and then you have a permission to promote an offer to them.

You essentially “earn” a permission to promote an affiliate product or your own product because you have created a lot of upfront value.

In my case, I built a free digital marketing course that I could give away. I worked a lot to create this course, and I believe the appeal of a free course is much more than a free ebook. I am gaining subscribers for this course through the options on my blog and through landing pages. The blog options are organic. Paid traffic is driven to the landing pages.

I used organic traffic to do split testing and increase the conversion ratio. During the split tests, I discovered the best words to use that will give the maximum conversions. In my blog I use OptinMonster for optin forms and Unbounce for landing pages.

Small changes can lead to significant improvements in the conversion ratio. For example, the first version of my landing page did not have my profile picture in it. But after I create a variant of the landing page with my picture near my name, the conversion ratio increased by 10%!

This is the landing page I made on Unbounce and I hosted it on my domain:

Landing page example
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The tools do not matter much. You can use any tool to create landing pages or even code your landing pages.

If you are using WordPress, you can integrate Unbounce or Leadpages with your WordPress blog. It will sit as one more page in your blog. Or you can use tools like Thrive Content Builder to build landing pages.

The important thing here is to give an offer that your visitors cannot refuse. Also, in the process make sure that your conversion ratios are as high as possible by testing it.

Here’s a look at my Unbounce dashboard for this specific landing page:

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For my landing page, I achieved a conversion ratio of more than 55% on any given day. The numbers look small in the landing page stats because I keep resetting the numbers once in a while and do a lot of A/B tests.

Using Zapier integrations, I transfer all my subscribers into a Google Sheet and also send it to the email marketing tool of my choice, in this case, Aweber. (They offer 30 days free trial)

Conversion ratio is not just about the landing page, but it is also about the targeted traffic that you drive to your website. If you drive un-targeted traffic, the landing page will not convert well even if your landing page usually performs well.

2. Driving Traffic Using Facebook Ads

Once your landing page is ready, you can drive traffic to it from any free or paid channel.

I drive traffic to my landing page using my blog, Google AdWords as well as Facebook Ads. However, I track them separately so that it is easy to calculate the ROI.

With Facebook Ads, I have been able to achieve a cost per lead of $0.33 for highly targeted audience who live in the top 5 cities in India and have shown interest in the topic of “digital marketing”.

fb metrics
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You can see that with just the campaign shown about I have generated 1,008 subscribers.

These are double optin confirmed subscribers. I have put the Facebook conversion pixel on the thank you page that appears after they have confirmed their email ID.

I recommend that you install the Facebook pixel on all the pages of your website just like Google Analytics. You will be able to get insights into your audience metrics that you will not get from other sources.

You will be able to find out what % of your blog’s visitors are college graduates. You can also run re-targeting ads for your audience if you have the FB Pixel installed.

When you show ads to a small set of audience, the cost of the ads goes up gradually because you are showing the same ad to the same people again and the engagement goes down.

The green line in the lower part of the above image shows the cost per result. It start at $0.22 per conversion and then gradually went up to around $0.45 per conversion. I stopped the ad campaign and created a new campaign.

When you create a new campaign with a new ad copy, the cost per result will be very low in the beginning, and gradually it will start to go up. One of the main reasons is that people who see the ad for the first time are more likely to click on it, but people who see the ad again will not click on it that much – which means that your CTR will go down and your cost will go up.

fb new campaign
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In the recent new campaign that I started again, I have started getting $0.16 per conversion again. This time, I improved the ad copy, and you can see that 97 people out of 7,882 people who have seen the ad have converted (not just clicked!).

That’s more than 1% impression to conversion ratio. This is in a world where just clicks on display ads hardly get 0.2% conversion!

The performance depends on the ad copy and the targeting. If you are showing the ad only to the people who are most likely to convert, then you are saving money on impressions that would be shown to people who may not convert.

Your ads have to be targeted to the right audience if your campaign has to work. This is the most important step in paid campaigns.

In Google, we target people based on what they search, but in Facebook, we target them based on who they are. In certain cases, Google works better and in certain cases Facebook will work better.

3. Optimize Your Facebook Ad Campaign

The secret to getting a low conversion cost is optimization. When you are running paid campaigns on Facebook, you have to test it with multiple images and headlines. Experimentation is the key to getting a high conversion ratio. One of my best-converting ad copy is this one shown below.  (Feel free to replicate it).

It grabs the attention of people (for obvious reasons), and there is enough contrast in the ad.

While scrolling through the feed, it is difficult to miss this ad. Facebook allows you to have 20% text in your ad, and I made use of that real estate by including text in the ad.

High converting Facebook ad example
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The ad is usually posted as an update in your page and for the audience looking at it, it looks like an update from the page they follow. The only difference is that it shows as sponsored in the top.

Apart from people clicking on the “sign up” button on the ad and visiting my landing page, they also visit my page and like my page. I have gained more than 3000+ likes to my page as an offshoot result of this ad campaign!

You can also notice that this post has been shared 13 times, and that brings some free organic traffic to my landing page as well!

This ad campaign has given me 541 conversions till today at just $0.18 per conversion. The amount spent is less than $100. With 541 subscribers, I can easily get an ROI by promoting ebooks and affiliate programs!

fb cost
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What’s The Difference Between Facebook Ad for Conversions and Impressions?

One of the most important things I did with this campaign was that I let Facebook optimize the ad for conversions, not clicks or impressions.

If you are optimizing for impressions, then Facebook will try to show the ad to the maximum number of people irrespective of how many people are responding to your ad. If you Optimize for clicks, Facebook will show your ad to the people who are more likely to click on your ad.

But when you optimize for conversions, Facebook will show the ad to the people who are more likely to convert.

For running such a campaign, Facebook Pixel is a must, and I recommend that you have it installed on your website for at least two weeks before you start the campaign.

fb conversions
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You will have the option to optimize for conversions when you edit your ad set in the power editor.

However, note that Facebook will only try to optimize for conversions, but the end of the day they will charge you for impressions (CPM).

The trick here is to run the ad for sometime and let Facebook learn and optimize your ad campaign automatically so that it is shown only to the people more likely to convert.

Facebook has so much information about each user on their system and looking at the existing conversions; it can intelligently predict who will convert. That’s the main secret of getting 1%+ conversion ratio from Impressions to Subscribers.


This experiment is a limited time campaign that I am running but obviously I will not do it forever. Once I reach a good level of subscribers using paid ads, I will stop and let the organic growth take over.

Paid ads behave erratically, and suddenly your costs will go up if the competition goes up. So you have to be careful with that. Monitoring your ads several times a day is very important when you are running ads like these.

I hope you have got some inspiration from this post. Hopefully, you will venture into paid ads slowly and carefully and grow your blog faster! All the best.

If you have any questions, please leave it in the comments below!

This is a guest post by Deepak Kanakaraju, a digital marketing author, speaker and consultant from Bangalore, India. He blogs at

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Deepak is a Digital Marketing Author, Speaker & Consultant from Bangalore, India. He blogs at

55 thoughts on “How I Got 5,324 Subscribers for my Blog Using Facebook Ads in Less than 60 Days”

  1. Hi,

    I have been thinking to promote my new business via facebook. There aren’t many articles out there on facebook ads marketing. I hope this idea will work out.

    QUES :

    1. How much should i have to invest to promote a tech blog ? (My budget is 4000 INR)
    2.What is the most free stuff people like?

    Give me your best suggestions deepak bhai.


  2. Hi Deepak,

    Really a very nice Article.

    I have tried Google Adwords and got some good results but I personally believe Facebook is much better and powerful compare to Adwords.

    Overall an awesome article. Thank you for sharing such a great info with us. Keep up the good work. All the Best ๐Ÿ™‚

    Vikash Sharma

    1. Deepak Kanakaraju

      All the best Vikash Sharma. If you tried FB ads, keep me posted about the results that you got. Contact me through my blog.

  3. It depends on location you are targeting as well as the niche. I have targeted to U.S market for technology niche, but it cost a lot of money to reach a specific subscribers.

  4. Excellent article, so many insights…email marketing is undoubtedly helpful, coupled with Facebook’s paid marketing, it can yield outstanding results. However, you had to spend a lot of money to build up the list.

    1. Deepak Kanakaraju

      Time or Money. It takes one of the two to build a list. I don’t have time, so I spent money. But as long as I got my investment back, there is no issue ๐Ÿ™‚

  5. Indeed a great article, thanks a lot. I have used facebook ads once just for try and to see the effects which it has. Now I am confident to use it in more professional way. I’ll be back to you for the help if any needed. Thanks.

  6. Hi Deepak,

    Thanks for the post. 5324 subscribers in just two months is truly amazing and interesting. I will try optimizing my landing page and follow your guidance. It is very useful thanks again.

  7. Deepak,

    Have you added any Fb cusotm audience to the landing page? One more thing you can do is, Create a looalike audeince from the email data you got.

    That will increase the reach, Since FB gets you more audience based on your data provided.

    So the CPA iwll be lesser and more better too.

    Give it a try.


    1. Deepak Kanakaraju

      I am using lookalike audiences built from the people who have already subscribed to my course. That’s why the conversions are high ๐Ÿ™‚

      1. Aha, Awesome. That’s the best we can make use of the present data we have. Thanks for the case study, Deepak.

  8. Hello Deepak,

    Facebook ads platform is really good. Your business can get targeted traffic with low cost. After reading your article I have set a Facebook ads to create email list. Hope I will also get better result.

    Thanks & regards,

    Moumita Ghosh

  9. hello deepak,
    you really do awesome thing by using paid social media ads. i am new in blogging. is it good to making email list from paid ads.

  10. Your Idea is great but its hard build a lead magnet which every user loves to click on. I have small doubt, how can we manage to make a higher visitor turnout by using this email listing technique?

  11. Hello Deepak,

    Such a informative article, i am one of that blogger who trust on making email list because this one is such a great technique to boost your traffic and i will implement your suggestions within two or three days.

    Thanks Again….
    Kapil Heera

  12. Hi, I am Duryab a tech blogger. That was a great post as a guide for facebook ads. Email list building is a awesome way if increasing traffic and affiliate sales.

    I have learned much from this post, thanks for the great information.

  13. Hello Deepak,

    Nice post you have here! Email marketing always be one of the best ways for bloggers to market their product or blog post . If you have ton list of email, you can easily shout out your product to them. The pay per click ad program such as AdWords and FB advertising can help you to increase your blog readers and if you have offered good quality contents on your blog, readers will definitely not hesitate to subscribe. Thanks!

  14. Hello DEEPAK, Thats a great experiment. And yes you’re right to look the ROI which one is most important part of Paid Advertisement.
    Please tell me that which one is more conversional between Facebook and Adwords ? ๐Ÿ™‚ Looking for your reply.

    1. Deepak Kanakaraju

      I tried Google AdWords and I targeted my ad to people who were searching for “free digital marketing courses”. My cost was around $1 per lead but the landing page conversion was around 75%, the highest I have seen. However, $1 per lead is not sustainable and I also had limited traffic per day. But in FB, the traffic can be scaled up because you are interrupting people, not just showing ads when they search for something.

  15. hi hello Deepak,please rectify your paragraph mistakes
    first introduction you have to write your paragraph like this
    1)write atopic sentense
    2)write a supportive topic sentence
    3)write a conclusion sentence
    that is how we write short,better and valuable paragraph ok!!!!

  16. Siddharth Rajsekar

    Great post Deepak. Yes, a lot of bloggers to link building… but neglect “list building” seriously. ๐Ÿ™‚ These numbers that you’ve shared are very good… Really shows that you have a good hold on the whole ad copy & creation process. From my experience.. these are the critical conversion touch points:

    1. The Landing Page Design (and the irresistible offer)
    2. The Facebook Demographics Targeting
    3. The Ad Copy
    4. The Ad Graphics

    A winning formula is when we are able to track metrics from all of the above 4 and see how we can ramp up on the CPL numbers.

    Kudos! Wishing you phenomenal success in inspiring people in digital marketing!

  17. Great suggestion Deepak. I strongly believe that the email marketing is very important perspective to approach relevant visitors. I have never think about building email list using Facebook ads. I was doing facebook ads earlier, but haven’t implemented facebook pixel.

  18. Hello Deepak,
    It’s a nice share but Facebook Ads do not drive targeted traffic, this we will not get targeted email list also. Isn’t it?

    1. Deepak Kanakaraju

      No, we do get a targeted email list because 99% of the people are ignoring the ads. Another 40% and not becoming a lead on the LP. And another 20% are not confirming the email. So in the end you have a filtered list of interested people only.

  19. Facebook is indeed the great medium to advertise. mainly because of plethora of data available.

    But did you try the same for Linkedin, because I think subscribers from Linkedin will open your emails more as compared to Facebook. Isn’t it ?

  20. Nice share, Deepak!
    By the way, from your experience, are the key differences among subscribers from the richest countries and, let’s say, not so rich?
    I mean, do people from India buy web hosting, ebooks, and other stuff as good as Americans do?

    1. Deepak Kanakaraju

      If you notice my funnel, as soon as people confirm their email ID, they are presented with an one time offer of a book for Rs.99 (Instead of the original price that is Rs.499). From that Rs.99 book alone, I have made Rs.20,000+ already.

      Indians do buy if you are trustworthy and offer good value. I made another book launch and made Rs.40,000+ revenue from the same email list. I made $500 in hosting commissions too.

      And I promoted a few more affiliate programs. India is becoming a rich country and now is the time to establish yourself as one of the top bloggers in the country!

      1. Nice to hear that!
        I’ve never been to India, but I know that there are a lot of talented programmers, developers, designers there.
        Hope, sometimes India, Pakistan, Bangladash will become as rich as US.

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