5 Content Marketing Hacks For Attracting More Website Visitors (Plus Clients)

Every website owner probably wants more traffic coming into their site. I shouldn’t have to repeat the cliché that “traffic is the lifeblood of any blog”… I’m sure you already know that.

This is because you won’t get more clients without more traffic. It’s only when you’re able to bring people to your website that you will have the chance to convert them into customers.

In other words…

  • More traffic = More customers = More money

Does that make sense?

That said, if more website traffic has been your problem all this time, I want you to bring your seat closer as I’m about to unveil to you some great ideas you can use to attract more traffic to your website.

I want you to understand that there are many ways you can drive traffic to your site, but today, we’re going to talk about five ways you can hack content marketing to increase traffic.

5 Content Marketing Hacks for Attracting More Website Visitors

1. Come Up With Viral Content Ideas

First of all, you have to understand why certain content goes viral while others don’t. Once you’ve figured this out, it will become easier for you to adapt to what works.

According to Jonah Berger, an associate professor of marketing, Wharton School, useful and practical content that arouses emotion gets shared the most.

Emotions that make online content go viral
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Gone are the days when all you needed to do was create content that appealed to Google alone. If you want to remain relevant in your industry today, your primary focus should be on your readers.

The search engines can come later.

It pays more to focus on valuable and emotionally driven content that your audience will highly benefit from. Once you’re able to achieve this, they will help spread the word about it.

You may not necessarily succeed at having viral ideas each time, but nailing it once in a while will go a long way in enhancing your website’s traffic and getting more clients.

To help you in your viral content idea brainstorming, provide an answer to the following questions:

  • Do you know of any trending idea that people will find interesting?
  • Is the idea funny? Can it be made funny?
  • Is your idea capable of arousing controversy in the industry?
  • Will adding videos, attention-grabbing images, or infographics to your idea make it stickier?
  • How can you easily reach out to industry influencers and ask them to share your content?

Don’t forget that great content marketing strategy with positive recipes will perform much better online. If you can continually stimulate positive emotions from your content, people will naturally be attracted to you.

You don’t have to reinvent the wheel here. Just identify good writers, authority bloggers, and leading marketers in your niche who seem to dominate the entire market with their content. Study them and use their formulas to craft your own engaging content.

2. Write In-Depth Articles

No matter how good you are at content promotion, if your content suck, you’re not going anywhere. Basically, for your content promotion strategies to yield a really positive result, your content must be epic.

This is the type of content that both Google and your potential clients will love.

What you need to do is research your topic thoroughly and make sure that you cover everything with precision and detail.

This type of article is usually over 2,000 words.

According to serpIQ, articles that contain 2,000 words or more tend to perform better on search engines:

Average content length of top 10 results
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Therefore, by continuously publishing irresistible, thought-provoking, and in-depth articles, you will be able to attract not only more search traffic, but also more social shares.

Average Shares by content length
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From the two charts above, you will see that long-form content converts better than short-form content. To back up this claim, a recent study performed by Marketing Experiments shows that on their homepage, long-form content outperformed short-form content by 30% in terms of conversions.

For you to be able to craft this type of content, do the following:

  • Pick a broad subject – e.g. email marketing, blogging, web traffic – then write about it in-depth.
  • Always target a long tail keyword in your title – e.g. how to make money as an affiliate blogger.
  • Extensively research current and accurate data and statistics to back up your claims.
  • Create interesting, engaging, entertaining, and educational content on the subject.
  • Include relevant graphics, videos, or slide presentations.
  • Link out to competent authority blogs.
  • Add a call-to-action (CTA).

3. Make Your Headlines Irresistible

Without a good headline, even the most comprehensive content will be ignored. Your headline is one of the most important aspects of your content.

If you wish to grab your audience’s attention, then you must learn how to craft attention grabbing and enchanting headlines. This is because you have only about 8 seconds to either keep or lose them to your competitors.

It’s no wonder that the experts say you should spend the same amount of time writing your content as you do writing your headline.

Writing magnetic headlines will not only bring you more visitors and potential clients, but it will always keep them coming back to your site.

Useful Resource:

4. Use Advanced Guest Posting

Basically, there are two ways to build a blog audience via content marketing:

  • Writing excellent articles on your own blog and getting important people to know about it.
  • Publishing quality-filled content on other relevant blogs in your niche.

Whichever you choose, what matters most is that you’re delivering value to people and thereby converting them into fans and customers.

However, while guest posting can help you build quality links from authority blogs, don’t make link building your primary focus; instead, use it to build a relationship and attract targeted visitors to your site who you will eventually convert to clients.

That was how the guys at GrooveHQ were able to reach over 1,000,000 people within their first year of blogging.

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The best guest blogging strategy is to use it to build your audience and not to get links to boost your search ranking. Believe me, if everything is done properly, the links will naturally come without you asking for them.

Follow the steps below to improve your guest blogging tactics for better traffic and exposure:

Step 1. Search for relevant blogs in your niche.

By “relevant blogs”, I mean the blogs that already attract your ideal audience. To do this, simply go to Google and do some research – e.g. if you’re into social media marketing, you could search for the keyword “beginner’s guide to social media marketing”:

Search for relevant blogs in your niche
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Now that you already know the blogs that attract the type of audience you’re looking for, let’s go to the next step.

Step 2. Analyze the site’s social influence.

The fact that a web page ranks high on Google does not mean that it will drive lots of traffic to your blog.

You need to find out how many people are likely going to share your post on Facebook, Linkedin, Twitter, Pinterest, etc.

To figure this out, input the blog’s URL into the Buzzsumo search field and discover the number of social shares their recent blog posts gathered. Let’s do this with one of the blogs we got earlier “business2community.com”:

Analyze the site's social influence
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From this research, you can see that the blog posts published on business2community.com for the past six months attracted over 70,000 social shares. Isn’t that terrific?

This tells you that if you’re able to land a guest posting opportunity here, you should be able to drive loads of traffic back to your site. Not only that, but you will also gain authority links and a bunch of social shares.

Now that you’ve analyzed the site, the next thing you should do is dig into the website’s archive for some of their older posts related to your topic. Once you’ve found one that was well received by that site’s audience, hack it, and craft an even more detailed article covering the same subject.

Here, you want to make the headline really attractive and enchanting, and follow the points we’ve already made above to write the article. Ensure that it’s better than what’s already published on their site.

After you’re done writing the content, contact the blog owner and let them know about the post. If they accept it, the next thing you should do is to send outreach emails to other influencers who will help to promote the post.

5. Rinse and Repeat

You don’t want to apply these tactics once and start sleeping. While you are able to get a good amount of traffic if done well, you should always strive for me.

You want to keep on doing this until you’re tired of getting traffic to your blog (which I doubt you ever will be). The best approach to growing any business both online and offline is to keep on doing what works for you.

The more epic content you write and the more popular blogs you write for, the more exposure you get, the more traffic you’ll be able to drive back to your site, the more friends you’ll make, and the more money you stand to earn.

Therefore, once you’re able to publish an article on one popular site following the steps above, rinse and repeat the process for even more traffic and clients.

Conclusion

There are many ways you can attract more website traffic, and the best way is to try to do what works for others and see if it can have any results for you.

The strategies I’ve shared here are what have worked for many people, and I’m sure they will equally work for you, too.

Just make sure that when you are applying these techniques, you are paying careful attention to performing the process properly. If you do, you’ll notice that everything starts to work out just fine.

When you start to get more traffic, you can convert these visitors into clients and customers. That’s when the real magic of blogging takes hold.

For more, check out:

What are some of the things you do to drive more traffic to your blog? How do you attract more clients? Let’s hear your thoughts in the comments below!

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

26 thoughts on “5 Content Marketing Hacks For Attracting More Website Visitors (Plus Clients)”

  1. Vishwajeet Kumar

    Hello Harsh,

    Wonderful post. Creating quality and engaging content is definitely important point to attract visitors and convert them in to customers. Quality content helps bloggers to perform well in search engines. Guest posting is another way to attract visitors and also help you to increase your authority online. Thanks again for this informative post.

    With Regards,
    Vishwajeet

  2. Hi Harsh,

    Great tips, especially for someone who is trying to grow their readership and build their tribe.

    I love how you say not to focus on backlinks. In the past, I was obsessed with building backlinks to try to get rankings. When Google came out their algorithm updates, my site was penalized.

    This time around, I’ve stopped playing the backlinks game. Instead, I am focused on building relationships and doing it the right way.

    It takes longer, but I don’t have to worry about Google penalizing my site anymore.

    Thanks for sharing these tips, you can bet that I’ll be sure to pass them along.

    Have a great day πŸ™‚

    Susan

  3. Juhil Mendpara

    I can write good amount of content(nearly 1000-2000 words) on any topic.
    I have a blog Based mostly on social media marketing and I understand the value of content.
    But I can’t get more ideas for content due to limited knowledge. What should I do?

  4. Vikas Temgire

    Hi Harsh, I read your blog and it is really good information you have provided here but I was little worried can we use same plan of action for any kind of blog or website.

    The reason for asking is I have multiple websites for SEO and I don’t want any of them should fall into Black Hat stuff.

  5. Pankaj Maurya

    Hello Harsh,

    In this post, you have given the perfect method for increasing audience by writing a long and good article. Many beginners don’t know this strategy so they are failing in blogging career.
    Thank you for sharing this good information it will help everybody from beginner to expert.

  6. Freddy Junior

    Hey Harsh!

    Great tips to increase traffic. These simple things are essential and an important factor to grow the traffic flow of your blog.

    You also need to always keep in mind that you have to be very consistent. Super consistent with the work. Building traffic to your blog will take time and effort. But it will be worth it as you grow and accomplish your goals.

    Thanks for sharing man!

    Cheers! πŸ˜€

  7. Ryan Biddulph

    I’ve really killed it recently Harsh with relationships-focused guest posting. I went on a blitz in April. Never looked back. Tripled my list size but more than that, I am building friendships with top bloggers in the blogging tips and travel blogging niches, just by sharing value and helping out my friend’s communities. The key is to build bonds thru commenting and social sharing, so you don’t come in cold. Also, as noted, I am big on guest posting to relevant blogs.

    I dig guest posting on off topic blogs here and there to branch out, for promoting some of my off topic eBooks, but I am huge on guest posting for top blogging tips blogs. Crazy benefits for making friends with top bloggers in my niche and you will still get some SEO juice too, if you keep the focus on making friends and sharing value, not on building links.

    Excellent post πŸ™‚

  8. This is such an informative article. I wonder how many words you used in it Harsh?

    I generally tend to write posts that are more than 1000 words but it looks like have to up that amount to increase my SEO game.

    I’ll use that research content to make my articles more in depth.

    Thanks for this post Harsh!

  9. Hi Harsh ,

    I’m a new Blogger and trying to achieve more traffic to my Blog. I’ve been writing some useful contents about earning money online and freelancing but still not satisfied with the number of visitors. I’m getting very few visits everyday. probably 2-5 visitors.

    Can you please advice me some tricky ideas that would help me to increase the visitors instantly…

    Looking forward to hearing from you.. πŸ™‚

    Swagat

    1. Abhishek Verma

      Hi Swagat,
      Everyone who is new in this field, faces the same problem, but problem can be sorted out just by some hard & smart work.

      You can just follow, some of these things :
      1. Maintain SEO
      2. Unique or quality content
      3. Sharing means promotion, No.
      4. Change your promotion strategy
      5. Use social media right way.
      6. Maintain your mailing list.
      7. Use Quora or other public forums as promotion tool.

      I tried these things with my blog which is started just a month ago and now i am getting 100-150 daily visits.

      Thanks.

  10. Wonderful post. Creating quality and engaging content is definitely important point to attract visitors and convert them in to customers. Quality content helps bloggers to perform well in search engines.

  11. Hi Harsh,

    One question that I forgot to ask in your previous blog.As you have written “Include relevant graphics, videos, or slide presentations.” I know that it attracts a lot of traffic but how to create these unique infographics. I cant employ or pay anyone to design these infographics but I want to create these without any cost.can you suggest me any of your blog or any website that I can use to create infographics

  12. Pritam Adhikary

    Does the title of the blog or the content in it matters the most? I read many blogs but everyone have a different opinion. What kind of content do we need to take for more visitors. Do we need to take the trending topic or any other topic?

  13. Another great post by SHOUT ME Loud. Your blog resources are truly beneficial for all the people who have just entered the world of blogging.

  14. Wonderful hacks for the content marketing to attract more visitors to a website. Keep sharing articles related to content marketing. Thanks a lot, sir.

  15. Is it absolutely necessary to have 2000 words or more. Will the readers not get bored at some point. I was the opinion that the readers will spend less time reading in a computer or a smartphones.

  16. Joshua Orekhie

    Another masterpiece from a master I cherish so much in the industry. The article is a truth from the beginning to the end. To drive more traffic involves new strategies through guest posting and others as rightly pointed out by Harsh. I carefully glued to guest posting and quora. They are rich instruments of driving more targeted traffics to your blog. Poor content will suffer so much…

  17. Very rightly said Harsh!, The quality and good amount content definitely itself attract the traffic and multiply with the time. Also, Thanks for noticing me that Heading is as important as the content. Thanks & very excellent blog!

  18. Talathi Bharti

    Hello Harsh,

    Really impressed by this post to drive traffic by perfect content marketing strategy. As you explained in the fourth point about guest post method which is very effective but hard to find.
    Anyways, thanks for this great hacks.

  19. reat tips to increase traffic. These simple things are essential and an important factor to grow the traffic flow of your blog.

    You also need to always keep in mind that you have to be very consistent. Super consistent with the work. Building traffic to your blog will take time and effort. But it will be worth it as you grow and accomplish your goals.

    Thanks for sharing man!

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