BackLink Exchange is a like a requesting campaign where a site offers other sites to add their links and in exchange adds a links of others to itself. The purpose is to create reciprocal links which works on ” I’ll add you if you add me ” basis.
Link Exchange programs are quick and easy way to drive traffic and improvise search engines results. Bloggers like link exchanges because this way they increase their site’s rankings in eyes of search engines with less efforts. This provides traffic from other sites, possible permanent readers and more page views for your site.
But there’s a risk involved in behind and interestingly this all works on short-term basis! How? Let me Explain.
What Google Says about Blog Link Exchange:
First let me be very clear and tell you what Google says about this:
..Excessive link exchanges, could “negatively impact your site’s ranking in search results.”
Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.
…some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google’s webmaster guidelines and can negatively impact your site’s ranking in search results. Examples of link schemes can include:
* Links intended to manipulate PageRank
* Links to web spammers or bad neighborhoods on the web
* Excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”)
* Buying or selling links that pass PageRank
Risk of Link Exchange Program:
The risk I was talking about is related with excessive link exchanges. In this way you risk to decrease your reputation in Google’s index. While accepting blog link exchange requests blindly you never know the quality and content of the site that you’re adding. Linking to a site that already has no importance from Google can also lower down your importance in Google’s View. This means bad links linking to and/or from your site can harm the ranking of your site too. Specially in 2012, Google has devalued all links coming from private blog network or such low spammy links, so I believe here is another good reason why you should avoid backlink exchange for your own good.
- Read: Reciprocal links for SEO
Ok, let me ask you a question. Have you ever seen link exchange program on blogs of successful bloggers? No? Then how they did it? How they became so successful? What did they do to top SE rankings?
Well the answer is simple – Trust!
It’s the trust that they give to their readers. They write quality content and readers trust them that they’ll offer good quality articles.
The best way to get other sites to createto yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.
A link though link exchange list might send new readers to your site but they are only going to keep reading your site if they TRUST that you will produce great content every week.
The outgoing links from your site are part of the content of your site. By linking to another site, you tell your readers that the link is of good quality and they might visit it to find something valuable. If your reader visits a link from your link exchange list which takes him to a site, cluttered with irrelevant ads for making money online or home loans, or to a blog that has worse content than your own, then the reader is going to question your judgment and wonder why you chose to add that link to your site.
What’s the alternative to Link Exchange Program?
Link exchanges in now an old way of getting Search Engine’s love. Although the links to your site are still counted but there’s always a risk of getting bad link if you actively participate in backlink exchange programs.
Today is an era of social networking sites. They are the biggest source of traffic for any site. Digg, Twitter, Facebook, and StumbleUpon are well enough to drive traffic in millions to your blog – only if you write something unique, new or very interesting for readers. Your content can spread in seconds and thousands of readers can follow the link from these sites.
The bottom line is, if you want to increase your readership, focus on good quality content that should be unique or atleast interesting for readers. Create networks with other bloggers, you’ll not only learn from them but may also find quality content. If you like any of their article then you’d be happy and satisfied to link back because you TRUST the site and the author.
Get active on social networking and bookmarking sites and increase your followers. Instead of wasting time on populating your site with spam-filled untrusted links, focus more on your writing. The time you will spend finding sites or getting into partnership with other webmasters, you can come up with more quality articles.The more you write unique articles the more chances that you’ll get quality linkbacks from other popular blogs.