How to Keep Domain Parked Before Site Launch for Better SEO?

When ever I plan to start a new Blog, I usually buy the domain first and install WordPress on it. This is a good approach but how about SEO effects of parked domains? There are many parked domain WordPress themes out there which are also useful to get ne subscribers before actual launch of your site but when it comes to Search engines bots, they need to understand your domain and just installing WordPress on your parked domain is not good enough for SEO. I was watching a video by Matt Cutts today, in which he explained the right way of domain parking before actual site launch for SEO purpose.

I will be explaining the same thing in more details, so that newbie Bloggers can make most out of their upcoming blogs which are parked now and you are not doing anything to it. Though before we move ahead, I recommend you to read my earlier guide on How I gor PR 3 for a Parked domain. Basically, I installed WordPress on a domain which I was planning to launch, did on site SEO, created some backlinks and viola I got page rank. Sounds easy? But there is more to it and I will explain the same in this article.

Google uses Parked Domain detector to Find Parked Domain:

Parked domains are usually considered as idle domain and Google uses Parked domain detector to find such domains and crawl it. Yes, Google do crawl such blogs but an empty parked domain is of no use for search engine bots and they can’t determine what your Blog is all about. So the question remains the same, How to do domain parking with SEO benefits?

When ever you buy a new domain, simply go ahead and install WordPress on it. Now, go ahead and install all essential SEO plugins and Setup WordPress properly. Even you are using coming soon WordPress theme, I recommend you to do following things:

  • Install WordPress SEO plugin and add details like: Site name, Site description and Site Keywords.
  • Add About Page with few details about what your site is going to be about. This will help search engine bots to understand what your site is about and it will help in future.
  • Once done, simply go ahead and create sitemap and submit it to Google and bing. This will ensure your new domain will be indexed, though you won’t get much benefit out of it until you do the final launch, but the good thing is your site will be crawled and indexed in Google.
  • Create Social media profiles (Facebook fan page, Google plus Page, Twitter profile), which will help your parked domain to get Social signals and once you launch site, you can quickly integrate it into your Blog.

The whole idea here is, if you are using domain parking feature by installing WordPress or any other platform on it, You have to give signals to Google to let them know about your site topic. When you add SEO details (Site meta description), Google will understand what your site is all about and at the time of actual launch, it will help to get better ranking and faster indexing.

Here is Matt Cutts video on How to deal with Parked domains before actual launch of the site:

What to do after Actual launch?

One major problem which you will face after final launch is slow indexing. Since Google already determined using Parked domain detector tool, that your site is parked and it will set a long time interval for sending bots to recrawl your site. You need to find other ways like Blog commenting, guest posting, backlinks from active site to get bots to come and recrawl your site.

You can follow my earlier Case study on Faster indexing of new site to get your newly launched site recrawl and indexed quickly or you can refer to other guide about how to increase Google crawl rate.

Instead of keeping your domain completely idle, my recommendation would be install WordPress and do as mentioned above. This will not only help you create your blog brand before the actual launch, it will help bots to understand a bit about your site and have it in search index.

Do let me know what steps you take after buying a domain name? Do you install a blank Website or like me you also add few pages and add useful information before the actual site launch?

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Article By
Harsh Agrawal is a blog scientist and a passionate blogger. He is blogging since 2008 & writes about Blogging, SEO, Make money online & tech. His blog, ShoutMeLoud receives 1 million Pageviews/month and have over 700K subscribers.


COMMENTs ( 7 )

  1. abhishek says

    I recently bought a domain on godaddy and parked it with godaddy , and I am now waiting so that I can work on it , so gidaddg parking will cause any harm to my website when I launch it with blogger ?

  2. Bineet kumar says

    Thanks Harshfor this usefull info.i have a parked domain and never cared abt the seo but now i m going to follow your the way there is a typo in 2nd para 3rd line.

  3. Neha says

    Thanks Harsh for this awesome article.
    Now after reading this article I am able to utilize my free domains.

  4. says

    Great information. I used this technique for one of my domains accidentally. Actually I was planning to create the whole website, so installed wordpress, created about page and a few other pages. But after that I got busy with some other websites and just left it at that. Now my site is already indexed and it will be really helpful in getting fast traffic when I launch the complete site in a month.

  5. sahil says

    Thanks for the info,
    it is really a great input for me, as i do keep buying domain and keep it blank many a times
    I will try to implement the same on my other domain as well

  6. says

    Thats a great point Harsh… Google always look at domain age so people just purchase domain and keep it without doing anything with it.

    If we follow the steps that you have mentioned above it… then it will really help a lot when we actually start building it.

    I am doing the same on my other site secrets2earn :D

    Thx Harsh,