Last time we talked about Paid reviews good bad or ugly, and many bloggers including me keep getting email for paid reviews. When I started blogging, I used to get lots of request for review software’s, Product, websites and ebooks. Initially I was not aware of the face that Should I do a paid review or not, because for me it was easy money. And I never bothered to figure out the amount I should charge for that review and I ended up doing my first review for 25$ only. Honestly, that is the minimum anyone could charge from a page rank 3 websites.
I have been asked from many blogger friends about how much they should charge for a product review and it’s impossible for me or for any one to give you exact amount, but I can give you few points which will help you to determine the charges for paid review.
How to Calculate Paid review price for your Blog?
Reason for Review
There are many reasons advertisers ask for paid reviews. Many of them put conditions for anchor text backlinks, and I recommend you to avoid it. Since, Google consider it as paid link and you may be penalize any time, as we saw in Penguin update. You can always say no to advertiser, and educate them about benefits they will get with a normal review. Like brand awareness, product information and so on. Now, if advertiser is interested in just getting a mention about their product on your blog via blog post, you should consider few things as mentioned below:
Kind of Product
Again as I stated in my earlier post, you should review only quality product, but again you can categorize those quality product in terms of relativity to your niche blog. It has two sides, if the product is exact similar to your niche, you can charge more , since it’s going to give them more lead, sales and traffic. Else you can charge less, if you feel that reviewing that product wont help him much, better charge him less than the earlier case. In this case you also need to consider Point 1, i.e Reason for Product review.
No. of Leads
Suppose you reviewing any webhosting company and if you drive a good number of traffic to them, that means any single sale will generate atleast 50$ for them. Now do a rough count, do consider long term in this case, since that post is going to be forever. More over that Webhosting review site is getting prominent linkback from a page rank website in similar niche. In that case you can start minimum from 300-400$ to any extent, depending on your website popularity and readership.
Last but not the least, I won’t say this is the perfect system to determine the price of any review post, but I’m sure this will help those people who are new to Paid review system.
Do let us know How do you decide the price of any paid review?