The last time we talked about paid reviews – good bad or ugly, many bloggers including me were getting emails asking for paid reviews. When I started blogging, I used to get lots of requests to review software, products, websites and ebooks. Initially I was not aware of the facts noted in the article Should I do a paid review or not?, because for me it was easy money. I never bothered to figure out the amount I should charge for a given review, and I ended up doing my first review for only $25. Honestly, that is the minimum anyone should charge from a website with a page rank of 3.
Many of my blogger friends have asked me how much they should charge for a product review. While I would not want to give you an exact amount as many factors need to be taken into consideration, I can give you a few suggestions which will help you to determine the appropriate charges for a paid review.
How to calculate the cost of a paid review published on your blog:
Reason for review
There are many reasons advertisers ask for paid reviews. Many of them include conditions for anchor text backlinks, and I recommend that you avoid doing this. Google considers these paid links, and you could be penalized at any time as we saw in the Penguin update. You can always politely say no to an advertiser, and then educate him about the benefits he will receiving from a normal review, such as brand awareness, product information, and so on.
If an advertiser expresses interest in simply getting a mention about his product on your blog within a blog post, here are a few things you should consider:
Type of product
As I have stated in previously published posts, you should only review quality products, and you should categorize those quality products in terms of their relativity to the niche of your blog. If the product falls directly within your niche, you can charge more for the review, as it will give the product more leads, sales and traffic. If, on the other hand, you feel that reviewing his particular product may not prove to be all that beneficial to him, you can charge less for the review. Just make sure to have a valid reason for reviewing any product on your blog.
Number of leads
Suppose you’re reviewing a web hosting company. If you drive a fair amount of traffic to them, then any single sale could generate at least $50 for them. Over time that amount could increase exponentially, considering the fact that your post is published forever. Moreover, that web hosting review site is getting prominent linkbacks from a page ranked website in a similar niche. In this case you could generate anywhere from $300-$400 and upward, depending on your website’s popularity and readership.
Use the comments section below to let us know how you decide the price of any paid reviews you write and publish.