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How Feedburner Can Become Best Free Email Marketing Tool

How Feedburner Can Become Best Free Email Marketing Tool

Email subscription option is must have for every bloggers to offer on their blog. We have many paid services like Mailchimp, Aweber and so on. Though nothing can beat Feedburner when you are looking for a free option to send Email Newsletter. Though problem with feed-burner is, they have not updated or introduced any new feature from many months.


Here I’m suggesting few new features which will improve Feedburner drastically:

Reminder Email for unconfirmed Subscription:

Biggest problem with Feedburner email subscription is you can’t send reminder Email officially from feed burner interface. And when any user tried to subscribe to your Email newsletter but forget to click on confirmation Email, he will never receive any Email and your stats will show another unconfirmed Email subscriber. This is really annoying as manually managing them is not easy. If Feedburner will introduce this feature to send confirmation reminder again after certain days like Aweber, this will be a huge plus point.

User Management:

User control and management is first thing which I will be looking into my Email marketing tool. That’s the reason I’m paying for Aweber and using it as one of Email marketing software. How about an option to search for users, delete users and temporary block users.  How about an option to select multiple users at the same time and perform action.

Easy subscribe/unsubscribe service for readers:

How about a common interface for readers where they can see which all Email newsletter they are subscribed to. Where they can select to activate, deactivate subscription. And based on past subscription, suggested email newsletters, user should subscribe to. This will eventually profit all 3 of us. Admin, readers and Feedburner.

Email Newsletter:

In WordPress we can use certain hacks to send Email to only Feed subscribers but if Feedburner wish to expands it’s boundaries, they need to start offering broadcast feature. Where we can send Email newsletter to only Feed subscribers. This will cut down the need of our paid email marketing tool.  May be as a free service, they can limit it to certain number and can also offer a pro service of Feedburner, where unlimited broadcast is possible. Imagine as a webmaster, this will help you to grow your Email list tremendously.

Email list option:

For any blog which may be divided into different segment. ( Lots of different categories). I would love to create Email list based on interest. May be an Email list for people who love contest and free giveaways, another one for WordPress lovers. By using WordPress condition tag I can achieve this, but than I have to burn different feeds.

Custom design Templates:

All newbie use Feedburner Email subscription service from day1. Though many of them are not good with coding and designing. How about if feed burner will start offering custom template for Email subscription and that will enhance the look and feel of subscription box. More call to action and more Email subscribers for you.

I hope we will see an updated version of Feedburner soon and Feed burner guys will notice this short post. May be a wake up call.

Though there could be more suggestions and I would love to know your views and ideas on how Feedburner can improve it’s service.

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Article by Harsh Agrawal

Harsh has written 1047 articles.

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{ 25 comments… add one }

  • Jenny

    I was wondering if you could advice me on something…I am using mailchimp but no longer want to pay for their services so I want to go back to something free like feedburner. only there is not an option on feedburner to import your contacts…I dont even see a way for me to manually put them back in. Do you have any suggestions?

  • Namit Gupta

    Custom Design Templates in Feedburner will be much appreciated by all its users. Custom design templates attracts people to go for awaber and other premium mailing list services. Because visitors tend to notice and attract more towards good design and thus it leads to more subscribers. Hope this post get noticed by people at Feedburner and they implement these points.

  • Rohit

    email confirmation reminder is a must have service…also custom template for feeds is a good idea…do you know any paid service that gives this option ??

  • Nicholas Teo@Feng Shui since 1988

    Great article. To date I only know how to use feedburner for feed and have no idea how to use it for other purpose. This article taught me something new. Thanks

  • TheShadow

    Thanks for this great post.I hope feed burner staff will go through this.I agree with above comments I too have many unconfirmed email subscribers for my website.if feed burner introduce this great feature that will be more helpful

  • sanjeev

    Yes. true only 30% of my all Feedburner readers confirm his subscription.

  • shyam jos

    yet i love feedburner ,a tool that makes our readers-keep in touch..

  • Eric : Manila Blog

    MailChimp is free if you have 2,000 or less subscribers.

  • Mani Viswanathan @ DailyBlogging

    I will stick with FeedBurner for a long time.

    P.S. Correct the Aweber – interlink.

  • Kavya Hari

    Yeah, it will be informative post. Thank you Harsh for chose this topic.

    • Harsh Agrawal

      Though your comment is kind of generic comment but still thanks for taking time to drop a comment.

  • Vijayraj Reddy

    ya, i am also waiting for reminder email for unconfirmed subscription which will help us to increase confirmed subscribers…


    Harsh , I think you should contact to google about these problem , who knows your one email may solve it

    • Harsh Agrawal

      Mahesh you can always help by tweeting this post and marking a cc to @google. Probably someone might notice and will add couple of features listen above. Thanks for your comment.

  • kbharath

    Feedburner need to add some features atleast like Newsletter templates and Some features like Aweber. it will really helpful for the newbies like me to control the amount of money we spend on blogging.

    • Harsh Agrawal

      If not all, atleast sending reminder Email to unconfirmed Email users will be a great benefit for everyone. Is int it?

  • Dinesh @ DailyBlogMoney

    I agree with your points.
    User management and send newsletter for subscription list should be more flexible and easy in Feedburner.
    I’m using MailChimp and every time I have to manually import email list from Feedburner to Mailchimp to keep my list updated, even though it will be missing first name and last name.

    • Harsh Agrawal

      Dinesh missing first name is a huge blow as this will not make your Email personalize and probably you will notice less CTR for your Email campaign.

  • Mohit

    yep,you are right Aweber,icontact,Getresponce is very costly for Newbie if they introduce these features than It would be great help

    • Harsh Agrawal

      Though you can always start with Mailchimp which is free for initial 2000 subscribers.

  • Sid

    Hello Harsh, I agree with you, though there are alot of things Feedburner needs to improve upon.
    P.S : What are you using for the email subscription pop-up whenever somebody visits this website?


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