Have you used Facebook offer feature yet? This feature is useful for companies, brands, bloggers & online marketers.
In this guide, you will learn how to make most out of Facebook offer feature.This feature will help E-commerce companies to offer special discount coupons and offers to their fans and customers. Here is the complete guide and information related to creating an offer on your Fan page and how you can use this to make money from Facebook pages.
How to create a Facebook offer for your Fans?
Like you create a new status update. Similarly, you will be creating a new Facebook offer for your Fans. Go to Fan page you admin and click on Offer, Event+ and select offer from the drop down options.
You can easily select online only offer and use your affiliate link and a discount coupon to offer something useful for your fans. Believe it or not, people like discount and offers which are hard to resist.
So, let’s say if you are promoting an offer from your company or any other company that you are affiliated with. You can simply add your affiliate link and add the coupon code.
Here is an example:
If the affiliate program which you are using doesn’t offer any coupon code or you embed coupon code directly into a link, you can skip the coupon part. For example, I can directly offer following the link, which offers $50 off without any coupon code on Dreamhost.
Click on next and now the creative part comes in, you need to add a catchy offer headline in 90 characters along with an image. Make sure to use an image which can bring maximum interaction and use clickable offer lines. Here is the final screenshot of created offer:
Set budget:
If you know about Facebook edge rank, by default any status update you post on Fan page, doesn’t reach to all and that’s where Facebook come with sponsored stories, where you set a budget to make your status update or offer reachable to more Facebook users.
You can also publish your offer without spending any money, i.e., with 0 budget, but if you are promoting something irresistible, make sure you start with a minimum budget of $10. When you are setting your budget for the Facebook offer, you can also see the estimated number of reach. Here is a screenshot for the same:
Click on share and your offer will start appearing in your Fans timeline. Now, here is interesting bit, your fans can quickly click on claim option to see the offer, and they will get an Email notification with offer details, which will make this more effective. Along with it, fans or you can claim the offer and reshare the offer with your friends, specific list or to the public. You can also see the number of people claimed the offer, now it doesn’t mean that they have made a purchase, but it means they clicked on the claim to see the offer.
How to make Facebook offers more lucrative and beneficial?
Facebook offers give ample amount of opportunities for E-commerce, product sites, Service sites to offer special discount and make money directly via Facebook pages. Bloggers who offer their product like eBooks, Membership sites or they can use affiliate marketing to take advantage of FB offer the feature.
You should also consider utilizing Facebook retargeting to make your offer reach to highly targeted audience. Here is a video guide that shows you how to use Facebook retargeting feature:
They key to, offer a product which people are more likely to buy or offer something unique and especially for your Facebook fans. Along with it, your image and catchy line for the offer will make a huge difference. For an E-commerce site, it would be a good idea to add some budget and use this feature to make their offer reachable to a larger audience.
You can also take advantage of status scheduling feature, to offer a special discount on the special occasions and holidays. Use your imagination and creativity, and I’m sure you can find some amazing ways to make most out of Fb offers and events. You can learn more about it on the official help page.
This seems like a great offer, and I’m sure in coming days, it will open many new door and opportunities for Bloggers and internet marketers to make money directly from Facebook fan pages. Have you tried this new feature from Facebook? How’s your experience so far? Don’t forget to like and share this post, if you find it informative.
Don’t forget to like and share this post, if you find it informative.
It’s really good way to earn some extra money from Facebook page, thanks for sharing this Guide harsh.
Excellent post and very well presented with the help of image and video. Great Job Harsh. I am sure it will help many.
Harsh, it’s a great read. It’s a great feature for small businesses, e-commerce sites and other sellers on facebook.
An extra way of earning an income, perfect.
Hello,I have a facebook page which is 4000+ likes.How can I earn money from my facebook page?Please give me instruction.It will be a great help for me.Thanks
I have two facebook fan pages. One having 50 k+ fans and the other having 15 K+ fans. Both the pages have offer button.My question to you is : how do i get the affiliate link to post on the page. Let us say, I want affiliate link for a particular e-Commerce website like Amazon. Do I have to approach them for this? And then post it using the method posted by you? And the offer post goes down when a post is made. What happens to the ad then when it goes down the page??
2. I have seen some ads posted on the right hand side of the page under “your ad here” how to post an ad there? Would like to know more about it. Thanks
@Sukanya
1) For Amazon affiliate link, you need to signup for a free account & get your affiliate link for product you want to promote.
Here are two guides to get started:
https://www.shoutmeloud.com/how-to-make-money-with-amazon-affiliate-program.html
https://www.shoutmeloud.com/how-to-create-affiliate-link-for-amazon-product-tutorial.html
2) For that you need to use Facebook advertising.
Thank you so much for this help.
Can you tell me how to use Facebook advertising? Have you written any article on that? I need help on this. So please help me out. Thanks
I don’t see that offer either. May be the feature is not available for all pages by now, or may be facebook is offering this new feature only to certain pages with some minimum age or number of fans.
There have been a lot of facebook features that were not instantly activated for all facebook users, but they became available after some time. I guess we should wait and see what happens.
I have today seen you posting an offer of HostGator on your fan page and felt curious to know about how to really post such an offer, and have finally landed on this post. Thanks for this great guide Harsh. I have just posted an offer on my fan page :).
This option is really useful, well i am also not able to see this option in my Facebook Page is there anything i have to do to enable it up.
Interesting but my site is about news so how can i use this feature bro ???
Altough one can offer an offer in feed itself. But, its a bit professional thing from Fb. to E-Commerce pages.
Wow… great man… this is a great resource to make money online after Google Adsense…
I just checked the article and this is just awesome.At first i just got confused that how Facebook is offering to make money but after reading the article i have found that this is very much possible to earn money from Facebook.I am also a blog author and inspired by your blogging.If you have time then please check my blog.Thanks for your continuous exciting posting.
What Does The Buffer Button Do , What is its use ? and is there any free way to do this or promote on facebook ?
Pretty useful eespecially for e-commerce sites in promoting their offers
Hi,
This is very important. But I am not seeing the “Offer” on the drop down.
I see Event, Milestone + but offer is not their.
Any solution for that?
Thank you,
Okoji
Just another way to make money online with social media account beside direct selling. thank you for the idea
Awesome feature !! A very useful tool to increase affiliate earnings !! No need to run a blog or websites just create a facebook page and promote it daily till you get a large number of fans.
Ooppss.. I don’t see Offer option on my FB fan page. 🙁 How can I add it?
Super Thanks! I have now an idea on how to monetize my site more. 🙂