Does Shared Web Hosting Affect Search Engine Ranking?

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Does Shared Web Hosting Affect Search Engine Ranking?

When we moved ShoutMeLoud to Shared hosting on Hostgator couple of days back one of the most common question which I had in mind is do I need to have a private I.P for my website? For the beginners, those who are not aware of Shared hosting, It’s a server where lots (10+ up to 200-300) sites are hosted on same server and thus sharing the same I.P. Usually you get private I.P on a shared hosting for $2-5 which is not much if you are running a professional website. Though Matt Cutts said some time back in a video that shared hosting won’t impact your search engine ranking.

Shared Hosting effect on Search Engine Ranking

One reason I suggest you to get a dedicated I.P. for your hosting is because:

Google allows certain limit on indexing and it’s based on server I.P. On shared hosting if a website is already consuming too many resources (bot crawling) you will be affected and might notice slow indexing or search engine bots not crawling your blog.

Specially I have seen many web-hosting companies offers a complete new package by saying it as SEO hosting, where they give Private I.P’s for your every site. This way, even being on shared hosting, for outside world you are on a different system and won’t be counted as hosted on the same server like others. Though such SEO hosting is costly and the question is as a Webmasters do we really need such SEO hosting or Dedicated I.P address for our websites?

I asked the same question on my Facebook and Google+ wall and I got many answers which might help you to decide if you need to have Private I.P or not:

Question by me:

Quick Question: On a shared hosting how important it is to have your own dedicated IP for every site? Does it make any different? Matt Cutts says it doesn’t make any different…anyone who disagrees with this? Suppose you hosted a site on a shared hosting and some bugger running a Porn/Spam/hacking site ..Since most of the firewall uses domain+I.P security to block such spam site….Won’t it affect your Business/Blog/Service traffic?

Bob on my G+ wall added: Anyone with whom you share an IP can do reputational damage to the IP, and under some circumstances that can affect your ability to communicate with certain hosts. Email is the more obvious case, if someone sharing your IP gets blocked for spamming, that block probably stops your email as well.

By Jagan: When we ran a webhosting hosting service (specialized for autoblogs), customers keep asking for different C class IPs even though being on shared (technically). I believe it brings some seo juice. Google doesn’t want all junk from the same IP.

By Saad Kamal:

Shared Hosting with “Dedicated IP” is a good thing to have. In SEO perspective, Your Site’s ip will then become unique to you (and only you). In a typical shared hosting scenario… 100s of site has the same ip… Now will it improve your ranking ? Most likely it will have zero effect matt is definitely right. But It does have some benefits… And dedicated I.P’s are as low as $2/month.
I can point out a couple of use cases where dedicated IP would definitely be the way to go. Hundreds and thousands of blogs uses for spam protection. And people often forget that “trackbacks” can also be marked as spam. If bad neighborhood sites “Links” to you…as a blog owner you don’t want to publicly show those bad sites in your trackbacks (provided that your trackbacks are public). So what you would do is “Mark as spam”… and now imagine how many times these people gets marked as spam … In a shared hosting scenario…if another legit blog now wants to link out to that good website…their trackback might not show as it will be blocked by Akismet for having the same IP.

By Amit Banerjee:

If there are 3 porn sites hosted on the same shared server, that won’t make much of a difference. But if there are three hundred or three thousand porn sites and your site is hosted among them, that can look a little phishy… i would perform a reverse IP check and if the number of crap sites is less than 10%, I wont mind going with shared hosting.

By Vaibhav Kanwal:

I tried with a dedicated IP on HostGator Baby plan with the additional $2 for 6 months. Didn’t notice any change in the period and after reverting back too saw no change. That’s best, but then if cost isn’t an issue which I am certain won’t be for most serious webmasters, then a dedicated IP is reasonable for the peace of mind.

Here is the video which I mentioned above and see what Matt Cutts have to say about shared hosting I.P effect on search engine ranking:

I appreciate all the above comments but Saad Kamal comment, is quite convincing for any serious webmasters like me to buy a dedicated I.P. Though before I buy a dedicated I.P on my shared hosting, I would love to know your opinion on : How important it’s to have dedicated I.P for shared hosting?

Note: Bluehost offers dedicated I.P for $3/month. You can grab Bluehost for 60% discount using this discount link.

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Article by Harsh Agrawal

Harsh has written 1047 articles.

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  1. Animish says

    I think, hosting a website in India is the best option as far as shared hosting is concerned. Because no any p-rn site or illegal download site can’t be hosted in India. Also, if you have a neutral domain, hosting location doesn’t matter (please guide me with this).

  2. shakil says

    I think having an unique ip is really important to get rid of spammer neighbors. Sometimes, others’ activity can hurt your email venerability and search engine reputation.

  3. Hamiduzzaman says

    It will not affect your site ranking if your IP is used by a few spammy site.But when a lot of spammy site is using your IP then it can affect you badly.

  4. Rohit says

    There is another aspect of shared hosting and it certainly affects your SERP..lets say there are hundreds of websites being hosted on a single ip ( mostly on a single server ) , this certainly affects your ping time. Most of the popular search engines are taking ping time of the site as one of the indicator. If your ping time is bad, this will lower your SERP. Rather than looking for dedicated ip, one should pay attention to specifications of the server and how many sites are sharing its resources.

  5. Ashish says

    Harsh I believe not everyone can afford this dedicated Ip or so called SEO hosting but yes initially one can begin with whatever best comes in their way at affordable prices and once you can afford definitely switch to dedicated IP for every site.
    I hope even you initially started finding things which are real economical but now you go for the best even if it is costly.!!

  6. Sahil Kotak says

    True. It won’t affect your rankings much in anyway. But it is best to use it to avoid any kind of problems which spammy sites can cause.

  7. Rakesh Narang says

    Go for a web hosting plan that is not cheap, it will solve most of your worries. People who host spam websites want to minimize their costs and maximize their profits (which always remain zero). So, I say one should go for good web hosting companies, reputed, even they have to spend some more money.

    -Rakesh :)

  8. yaseen khan says

    Thanks harsh, nice post…. right now i have few domains, thinking same…….. going to purchase a dedicated ip address for all domains…….

  9. Yousuf Khan says

    Saad Kamal said very much true. I didn’t knew about the ip thing. I will soon try to get a Dedicated ip or upgrade to a VPS.

  10. ASAK says

    Yes, i also have this question.
    Harsh, can you please tell me that the VPS( virtual private server) is good to move or not. Actually, i heard from someone that shared hosting is never good. That’s why i need to know that whether VPS is actually private or it is just another form of shared hosting ?

  11. Sidhant says

    True that it won’t really have much impact on search engine rankings. Though, if I were you, I would really consider going for a dedicated IP, taking in consideration the Akisment point, and other porn sites point by commentators! At least it will give you a mental peace and satisfaction.

  12. Zenil Shroff says

    Very nice post harsh, but as i said on FB, you’ll find 90% people saying that there is no great impact by having unique I.P. All that we want is good backlinks and top class content.

  13. ZK@Web Marketing Tips says

    It is a good investment if you are running a professional blog and the pricing is low…you don’t want your blog being impacted just because you are on a shared IP

      • kaviyarasu says

        Hi harsh,With some of my friends i am trying to create classified site using shared hosting for our small town.Suggestion need from your side.
        Please help……….

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