When we moved ShoutMeLoud to Shared hosting on Hostgator couple of days back one of the most common question which I had in mind is do I need to have a private I.P for my website? For the beginners, those who are not aware of Shared hosting, It’s a server where lots (10+ up to 200-300) sites are hosted on same server and thus sharing the same I.P. Usually you get private I.P on a shared hosting for $2-5 which is not much if you are running a professional website. Though Matt Cutts said some time back in a video that shared hosting won’t impact your search engine ranking.
One reason I suggest you to get a dedicated I.P. for your hosting is because:
Google allows certain limit on indexing and it’s based on server I.P. On shared hosting if a website is already consuming too many resources (bot crawling) you will be affected and might notice slow indexing or search engine bots not crawling your blog.
Specially I have seen many web-hosting companies offers a complete new package by saying it as SEO hosting, where they give Private I.P’s for your every site. This way, even being on shared hosting, for outside world you are on a different system and won’t be counted as hosted on the same server like others. Though such SEO hosting is costly and the question is as a Webmasters do we really need such SEO hosting or Dedicated I.P address for our websites?
I asked the same question on my Facebook and Google+ wall and I got many answers which might help you to decide if you need to have Private I.P or not:
Question by me:
Quick Question: On a shared hosting how important it is to have your own dedicated IP for every site? Does it make any different? Matt Cutts says it doesn’t make any different…anyone who disagrees with this? Suppose you hosted a site on a shared hosting and some bugger running a Porn/Spam/hacking site ..Since most of the firewall uses domain+I.P security to block such spam site….Won’t it affect your Business/Blog/Service traffic?
Bob on my G+ wall added: Anyone with whom you share an IP can do reputational damage to the IP, and under some circumstances that can affect your ability to communicate with certain hosts. Email is the more obvious case, if someone sharing your IP gets blocked for spamming, that block probably stops your email as well.
By Jagan: When we ran a webhosting hosting service (specialized for autoblogs), customers keep asking for different C class IPs even though being on shared (technically). I believe it brings some seo juice. Google doesn’t want all junk from the same IP.
By Saad Kamal:
Shared Hosting with “Dedicated IP” is a good thing to have. In SEO perspective, Your Site’s ip will then become unique to you (and only you). In a typical shared hosting scenario… 100s of site has the same ip… Now will it improve your ranking ? Most likely it will have zero effect ..so matt is definitely right. But It does have some benefits… And dedicated I.P’s are as low as $2/month.
I can point out a couple of use cases where dedicated IP would definitely be the way to go. Hundreds and thousands of blogs uses akismet.com for spam protection. And people often forget that “trackbacks” can also be marked as spam. If bad neighborhood sites “Links” to you…as a blog owner you don’t want to publicly show those bad sites in your trackbacks (provided that your trackbacks are public). So what you would do is “Mark as spam”… and now imagine how many times these people gets marked as spam … In a shared hosting scenario…if another legit blog now wants to link out to that good website…their trackback might not show as it will be blocked by Akismet for having the same IP.
By Amit Banerjee:
If there are 3 porn sites hosted on the same shared server, that won’t make much of a difference. But if there are three hundred or three thousand porn sites and your site is hosted among them, that can look a little phishy… i would perform a reverse IP check and if the number of crap sites is less than 10%, I wont mind going with shared hosting.
By Vaibhav Kanwal:
I tried with a dedicated IP on HostGator Baby plan with the additional $2 for 6 months. Didn’t notice any change in the period and after reverting back too saw no change. That’s best, but then if cost isn’t an issue which I am certain won’t be for most serious webmasters, then a dedicated IP is reasonable for the peace of mind.
Here is the video which I mentioned above and see what Matt Cutts have to say about shared hosting I.P effect on search engine ranking:
I appreciate all the above comments but Saad Kamal comment, is quite convincing for any serious webmasters like me to buy a dedicated I.P. Though before I buy a dedicated I.P on my shared hosting, I would love to know your opinion on : How important it’s to have dedicated I.P for shared hosting?
Note: Bluehost offers dedicated I.P for $3/month. You can grab Bluehost for 60% discount using this discount link.