What Is Backlink In SEO & Advantages of Backlinks


What Is Backlink In SEO & Advantages of Backlinks

Backlink is one of the most used word in the world of search engine optimization. Many newbies who just started with a blog or a website, often struggle to understand the term backlink. In this section, you will understand what backlinks is and why it’s important in SEO and for your online success.

To start with: Backlinks are incoming links to a webpage. When a web page (Be it yours or any other) link to any other page, it’s called a backlink. In the past, Backlink used to be the major metric for the ranking of a web page. A page with a lot of backlinks tends to rank higher in all major search engines, including Google.  Here are common glossaries related to backlinks that you should know.

  • Link Juice: When a web page link to any of your article or your website homepage, it passes the link-juice. This link juice helps in ranking of the article and also improves the domain authority. As a blogger, you can stop passing the link juice by using Nofollow tag.
  • Nofollow Link: When a website link to another website but the link have Nofollow tag, it doesn’t pass the link juice. No-follow links are not useful for ranking of a page, as it doesn’t contribute anything.  Usually, a webmaster uses the Nofollow tag when they are linking out to an unreliable site. Example: Links from commenting on other blogs.
  • Do-follow link: By default, all the links that you add in a blog post are do-follow, and it passes the link-juice.
  • Linking Root Domains: Number of backlinks coming to your website from a unique domain. Even if a website has linked to your website for 10 times, it would be considered as 1 linked root domain.
  • Low-Quality links: Links which comes from harvested sites, automated sites, spam sites or even the porn sites are called low-quality links. Such links to more harm than any good. This is one reason you should be careful when buying backlinks.
  • Internal links: Links which are going from one page to another within the same domain are call Internal links and this process is call internal-linking.
  • Anchor text: Text which is used to hyperlink is call Anchor text. Anchor text backlinks works great when you are trying to rank for certain keywords.

Advantages of Backlink in SEO:

If you have understood is backlink, it’s time to understand why it’s important for you to create backlinks to your site. Before I talk about the advantages of Backlinks, you need to know that a lot has changed in terms of backlinks in past couple of years. Earlier even a low-quality links helps in ranking a site, but after Google rolled out Penguin algorithm, the whole landscape of backlink is changed.

Now, it’s important to have backlinks from quality sites and should be contextual. If you have a site about fish and you are creating links from other niche sites, it will be of no use. Your goal should be getting links from authoritative and relevant sites. Now, let’s look at how backlink benefits a Website.

Improves organic ranking:

Backlink helps in getting better search engine ranking. If any of your content is getting organic links from other sites, it will naturally rank higher in search engine. Your goal should be creating links to individuals posts/pages along with your homepage.

Faster indexing of site:

Backlink helps search engine bots to discover links to your site and crawl it effectively. For a new website, it’s important to get backlinks as it helps in faster discovery and indexing of your sites.

Referral traffic:

One of the major benefits of backlink is; it helps in getting referral traffic. Usually such traffic are targeted and have low bounce rate.

How to start getting backlinks?

So, by now you know what a Backlink in SEO means. Now, it’s time to learn few of the simple techniques to generate backlinks to your site. One thing which you should know about Backlink SEO is, it’s not the number of backlink which matters, but it’s the quality of links which matter. If you are using some paid services to get links to your site, you are more likely to get penalised by Google Penguin algo in future.

So the question remains how to get backlink for your blog?

Write Killer articles

This is the best and simple way to get backlink for your blog, is write killer articles. Tutorials and top ten lists articles are a clear cut example of such post, which has great chances to get backlinks from other website as reference. Such articles are based on proper research and practical examples.

Start Commenting

Comments are the best and free way to get backlinks. Start commenting on dofollow forum, dofollow blogs and also on WordPress blogs using top commentator plugin. Though if I believe in latest news, that nofollow links doesn’t matter much, start commenting on any blog and you will be benefit with link juice. Commenting helps you to get one-way solid backlinks and moreover you will be getting traffic and better search engine visibility.

Submit to Web directories

This is another easiest way to get backlink by submitting your blog into Web directories. Though this method is not very popular now a days, because finding a legal web directories is not very easy. Specially avoid those web directories, which ask you to put a backlink to their website to get their website into directory. Moreover Stop using any automatic directory submitter if you are using any. Automatic   Website submission will make your blog look spam and it can cost you a lot in terms of your Page rank or completely removal of your blog from   search engine.

I hope this article will help you understand the basics of backlinks in SEO and why you should start working on getting backlink for your blog. Do you work on getting backlink for your blog? If not, start working on it from now on and forget about traffic and indexing problem.

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Article by Harsh Agrawal

Harsh has written 1047 articles.

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  1. Aarayan says

    I’ve checked my backlinks from different 2-3 different sites in which i found totally different links in all those checkers. Now confused about which site is good and reliable to check backlinks..

  2. Prem krishnan says

    I have checked my backlink list in backlink checker websites. I found about more than thousands and thousands of backlink from the same websites. They are no follow links.. How to remove that no follow links from that particular website?

      • Prem krishnan P says

        I don’t know how it has happen.. I just commented for a post thats it.. Now its above 4000 from the same website.. Does it affect my site and i also found some variation in my traffic. Thats y worried about this no follow links… Any idea how to remove that?

  3. Abhay Nagpal says

    Hi Harsh, that’s a really useful piece of information for newbies.
    But i have a doubt here. If we comment on any blog and give a link to our website in the comments, we often get blocked from commenting.
    How do we actually get backlinks then?


  4. sudha says

    It depends..If you have done everything right..within a month or two google will recognize the 301 perma redirection.. Make sure you check every individual post permalink and that should match your blogspot permalink for every individual post. Because when you import your blog to wordpress, your individual permalink will be borken

  5. Ajay singh bisht says

    keep commenting is what i learnt from top bloggers…even jaspal said the same…so here goes my comment…

  6. kerokill says

    Post on the forum and many similar comments in blogs. It was the best way to promote the measure because it combines the public more quickly. I’m not interested of the traffic, I would be interested in people in my niche for us to press to talk about my problems.
    They are increasingly available traffic from Google and not your mouth. If the goal is to rank in search engines, the quantity and quality of backlinks are the decisive factor # 1

  7. TechJ says

    Backlinking is a very nice process and becomes easy if you write some great guest posts on websites like shoutmeloud and callingall geeks. I easily get advantage as me and my other editors of the blog keep writing for other blogs for better backlinking. Recently, concepts like revenue sharing has made it much easier to write posts for other blogs and if you write something good you can published.

  8. MO says

    Great information I have tried to get backlinks for wholesale but unable to do so this information is very useful.
    Thank you

  9. amit.guwahati says

    Good work here harsh.. back linking is still the major criteria of authority with major search engines vis Bing, yahoo etc.

  10. David says

    You mentioned avoiding plug-ins that automatically submit your site to search engines. I use “Google XML Sitemaps” to generate my site map and submit it to sites like, Google, Yahoo, Bing, and Ask.com. Is this the type of plug-in that your referring to?
    Thanks for the tip about the Top Commenter Plug-in.


  11. Rakesh @ Wizard Journal says

    Thanks a lot, this is some really helpful list of blogs and forums that help in increasing backlinks. Thanks Harsh.

  12. Anthony says

    Well folks, iam a new born in the blogger arena,, have written lots of blogs for other’s but, never started one personal blog.. I have started one and is slowly increasing bit by bit.. Thnx for sharing information like these..

  13. danny says

    how do i check the difference between quality backlinks and poor ones?
    i have been trying to gain backlinks for a week or so now but nothing has changed with the amount of traffic i get ? how long will it be before i see any benefits ?

  14. James Glen says

    Thanks for the information. I was very interested in hearing that “do follow” and “no follow” are the same.

  15. Micro Readers says

    I really appreciate this posts…. Thanks Harsh for opening my eyes on the benefits of commenting!! At first i used to think it to be Humbug but now got the idea of what the commenting means….

  16. SocialBlogr says

    Hi, analyzing blog is also give a backlink, because the service will create a permanent page to display the analysis result. I’ve tried it. There are soooo many website analyzer.

  17. akuchey says

    i heard if we recieve backlink form bad/ban site it could effect our rank..is it right.Maybe we need to be carefull before we leave our link…

  18. Dr.Rajesh moganti says

    I came to know that Google algorithm is no way relying on the back-links and those click exchange process going to vanish it seems. Is it true?

  19. ejay says

    The info is good.. I was much worried about my back links. I got good idea from you.. I think i could improve it now.. Keep up the gud work..

  20. Nevin says

    I think if the content you offered is important or interested enough, people will be willing to spend time on the surveys that they have to answer ahead.
    For example, if you are offering online video clips people are keen to watch online or download, it will make better motivation.
    Then, you should be able to get a lot of backlinks from blogs whose owner like your websites.

  21. Nihar says

    Great post.

    I also get backlinks by commenting. But, i get very less backlinks by someone actually sharing my link on his/her blog :(

  22. theboss says

    And just like that? I have found it incredibly difficult to get quality backlinks. I have submitted to many directories, but they often don’t pan out. Anyone have any suggestions for directory lists?

    • Neko Auto says

      You can find directories list sorted in a free, paid and niche categories at directorycritic.com and yea submitting to directories wont help in getting much quality backlinks as most of those dirs are spammy with lots of links in lots of categories. Try submitting only to quality dirs which can help ur site and not hurt the rankings

  23. The Gooroo says

    You couldn’t have said things better! :)
    I’ve been told by many to avoid link exchanges also, so I stick by that. I get a lot of backlinks from writing quality content.

  24. djashish says

    Very true ,if you spend time on other’s blog and leave a genuine comment people will defintely get back to you and then it depends all on your content to make the first time visitor as regular one as Neko said.

  25. Neko Auto says

    yes i too personally think nofollow links are also useful but it depends on why u r commenting on blogs. Commenting for serp & backlinks OR for popularity & traffic. Commenting on nofollow wont help in getting backlinks in Google but make u beneficial in gaining traffic which is the main aim of a webmaster.
    i try to comment on every blog i find interesting no matter if its dofollow or nofollow. Most bloggers comment as to build up a group or say get into community and get into limelight in every bloggers eyes. it makes a relationship.
    And offcourse Content is the King as to get real popularity and fare results on your blog. Useful content gets ur blog reader turn to a subscriber or daily visitor of ur blog.

  26. George Serradinho says

    All sites would love backlinks and try to increase it everyday. I do my best to increase mine and look at all backlinks before approving them to ensure that they are top quality.

    The DoFollow and Nofollow does not matter anymore according to what I have read.

    Thanks for sharing this info :)

  27. S.K SHARMA says

    Back links can build better identification of your blog for Search engine crawlers.
    Harsh really good job done by you here…

  28. Tycoon Blogger says

    I try to build quality back links each and every day. Like you said commenting on forums and blogs is the way to go. It is interesting that you mention that the do follow designation might not be that important anymore. That is good because I comment on blogs I like to read, whenther or not they are do follow or not..

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