We already had enough conversation about BlogSpot or WordPress and for one reason why I don’t like BlogSpot much is because limitation of optimizing it for search engine. There are many BlogSpot SEO guide that you will find on Internet and many of them is related to template editing and all, but in WordPress, plugins make it easier to optimize your blog.
Anyhow, I’m not here to disappoint my BlogSpot friends, instead I will be sharing some cool BlogSpot SEO tips which will help you to get better ranking. Blog-Spot being a free Blogging platform, it’s always a prefer platform to start Blogging and learn the basics. If you have not created a Blog, here is a quick guide on How to create a Free blog on BlogSpot.
Google Blogger is free and easy to use web publishing tool . Many bloggers initially uses Blogger and then Migrate to WordPress complaining about lack of official templates ,post SEO friendliness , plugins etc . We have already discussed this on our previous post With little effort we can make Blogger posts really SEO friendly and an effective free medium for online business . So here I have collected some search engine optimization (SEO) tips for blogspot blogs arranged on no order .
BlogSpot SEO : Useful Tips and Tricks
When we talk about SEO, very first thing which you need to keep in mind is: We can control on site and off site SEO. On Page SEO is covered by you which includes article quality, how well it’s optimized for Keyword and meta value for that article. No need, to feel furious or lost with above SEO terminology, as below mentioned guide will help you to learn every basic and make your Blogger blog more search engine friendly.
Format Blogger post URL link
Permalink plays a great role in search engine ranking of your post. There are few rules which everyone should follow for Blogspot permalinks:
- Keep the number of characters in post title to 50
- Remove Stop words from permalink (Ex: A, an, the)
While writing a blog post, you have an option to edit the permalink. Simply use it to edit your permalink and remove the stop words. A good idea is to just use Keywords in your permalink. (Don’t make it look spammy). While writing blog post, you get option in your right panel to keep it automatic permalink or manual permalink. Simply select manual permalink and edit it according to your wish. Check this screenshot for example:
Harsh has already covered this feature in detail, and you can read it over here: How to use custom permalink for BlogSpot blogs.
Maintain the keyword density
Keyword density is a important aspect for better ranking. Too less will lead to less ranking and stuffing your Keyword will lead to over optimization. I usually maintain a ratio of 2%/post. Though, you can pick keyword density for your Blog post SEO, account to one which works for you. Publish articles in relevance to post title and include necessary keywords in the post . Never stuff keywords to manipulate search engines . But after finish you can analyze the whole post to find out suitable locations where the keywords can be safely inserted without distracting readers .
Blogspot proper labels and related posts
Label adds to the keyword density of the post . Labels should be widened rather than putting them into single narrow category .I will explain this point by an example . Consider a situation when you are posting about Google chrome and putting them into label Windows software’s or browser . Here you will miss keywords like Chrome browser ,Google chrome etc. which would otherwise add to the keyword density of the whole post . Labels also affects related posts widgets in Blogger.And if there are so many posts tagged with similar labels ,it would affect the arrangement of articles in related posts .
Format Blogger post title
When we talk about BlogSpot SEO, post title plays a major role. Blogger post title are usually followed by home page title . Have a look at the image shown below .
Here the post title should be “city of (long-distance ) Love! ” . But title is included with home page title ” Still in Berlin ” ,and this would harm the SEO friendliness of the article title . Here is how to fix this . Go to Blogger edit HTML > find out code section
and replace it with
<b:if cond= 'data:blog.pageType == "index"'> <title><data:blog.title/></title> <b:else/> <title><data:blog.pageName/></title> </b:if>
Now the individual pages will have post title itself .
Format Blogspot images for SEO
We have already shared a detailed article on Image optimization for SEO and basis of optimization your image on BlogSpot is by adding alt tag and title tags in every image. In WordPress this could be easily achieved by using plugins but in BlogSpot this needs be done manually . You should insert them manually after uploading each image . Here is a guide for Image optimization for SEO.
Provide meta tags
Meta tags are generate HTML tags used by search engines to identify the title , description and other details of a URL . They don’t have much influence on search as they were before , but would make a slight impact on targeted keywords .
Provide good title ,description and footer text
Title ,footer and description plays an important role on search engine optimization of every blog . If you are targeting some keywords make sure that you included those keywords in the above mentioned locations .
Nofollow external links
Nofollow is an HTML attribute specified on hyperlinks to block search engine advantage of external links in a website . In Blogger you can select HTML section of the post window and add rel=”nofollow” attribute just after URL to prevent search engines from crawling a particular link . Also read : How to add nofollow link attribute to any link.
Format comment section
Comment section should be no-followed and moderated to avoid spam comments . Try to include the post keywords when you are replaying to reader comments . This would also add up to the total keyword density of the post . Since Google have integrated Google plus comment form with BlogSpot, I highly recommend you to enable it. This will ensure that you get higher social media interaction and share for your post.
Blogspot is Google’s baby blogging platform and if you do it right probably you will be doing great in terms of traffic. Always get your basic right.
If you like this article, don’t forget to tweet and stumble. Further you might like to read Following articles for Blogspot blogs:
Editor’s Note : This is a guest post from Smartin Jose. If you like the post, you can follow him on Twitter @SmartinJose