10 Easy Ways To Write A Powerful And Addictive Introduction

So, you’ve been writing and publishing articles on your blog for some time now with nothing to show for it.

You’ve always tried to put your very best in every article you write, but each time you hit the publish button, you’re often disappointed at the engagement it brings.

Could it be that you’re not good enough?

Or, is it that there’s a magic wand that Henneke, Jon Morrow, and Ana Hoffman are using that bring them lots of visits and engagement each time they dish out a new post?

Now tell me…

Assuming you are provided with an opportunity that would make you able to write articles that eventually increase your blog’s popularity and turn it into an authority site like The Huffington Post, Mashable, Cracked, Lifehacker, or Techcrunch, wouldn’t you grab it with both hands?

How To Write A Great Introduction anywhere

In case you don’t know, the introduction of your article plays a vital role in helping people decide whether or not to read the rest of the blog post. If your introduction is persuasive enough, the tendency is that the reader will settle down to see what else you have written.

But when your introduction sucks, the reader quickly brushes aside your post and moves on with life. That is the reason why you must pay proper attention to what you say in your introduction.

Now, how exactly do you make that happen? Here are a few things you can do.

1. Make Your First Sentence Stick

Make Your First Sentence Stick
  • Save

If your blog post needs to make a positive impact on your reader, the first sentence should be able to do that. It should be able to stick in the brain of the reader and make them understand what the post is all about.

How do you create such an impact?

Use A Quote:

  • Somerset Maugham used to say, “If you can tell stories, create characters, devise incidents, and have sincerity and passion, it doesn’t matter a damn how you write.

Create A Story:

  • I was about to shut down my blog for its inability to generate income. Then, on my way to the café, I received an alert: I just made my first sale.

Ask A Thought-Provoking Question:

  • Do you want to know the number one reason why bloggers don’t take their blogs seriously as a business?

Quote Statistics:

  • According to Fevered Mutterings, 95% of bloggers give up on their blogs and look for something else to do.

Make that first sentence create such intrigue that the reader can’t help but read the rest of the post.

2. Give Reasons

Whenever you are writing, always remember that your words are significant. For someone to stop what they’re doing and give you their attention, you need to give them a solid reason why they should do so. And there’s no better place to do that other than in your introductory paragraph.

Ask yourself:

  • If I’m the one reading this article, what would grab my attention and keep me hooked until the end of the post?
  • Why should I abandon every other thing I’m doing and read this blog post?

Believe me, if you’re able to get this right, you won’t find it difficult to grab your reader’s attention.

Let me tell you this: People’s response to a request is usually higher when they are provided with a good reason why they should take a desired action.

Humans have curious minds, and as such, they want to have a reason behind every action or step they are about to take. One good way to persuade people to read your entire article is to give them a reason why they should do so.

To make them stick around, this reason has to be provided in the introduction.

According to Jon Westenberg in a post he published on Inc. – My time is finite. I run a successful coaching and publishing startup, but I don’t have an unlimited number of hours, minutes, or seconds left on this rock. So when people create content or communicate with me, they have to make it clear why I should give some of that time to them and not to my fiancé, my business, my family, my cat, or my damn Xbox.”

The chance to entice people to give you their time is pretty slim; it’s all about first impressions, and you only have one opportunity to make a first impression. If it’s not a good one, you’ll lose the prospect.

3. Make Use Of Comparisons

Make Use Of Comparisons
  • Save

Every reader already has their “truth”. Try and relate to that in your introduction and you will have them on your side.

Try to show a comparison that bridges what they know and what you want them to know.

For instance, comparing the cost of your blog coaching package to that of the salary of an online magazine writer can create a significant effect. The reader will be able to compare their investment vs. their potential returns.

You can also compare your services with that of your competitor. Explain why you’re different (and better).

Always have in the back of your mind that, as a writer, some of the best tools you can use are similes, metaphors, and comparisons.

4. Make Your Opening Controversial

Make Your Opening Controversial
  • Save

The human mind is programmed by nature to not swallow every piece of information hook, line, and sinker. We sometimes enjoy controversial issues. This is even more so when the controversy stems from someone we trust and see as an authority.

Persuading people to read your blog posts does not depend on just having several posts on your site; rather, it depends on the value the readers place on those posts. There’s nothing bad in disagreeing with other authorities, especially if you have contrary views that you can back up with stats or proof.

Opening your introduction with statements that are controversial, or writing on controversial topics can be a simple way to grab the attention of the reader quickly. Such openings make them pay more attention. They are more interested in getting to the end of the post to see if they’ve been persuaded.

However, as a professional blogger, it is advisable to not always be controversial, as this can easily make some of your readers lose their trust in you and abandon your blog for good.

So, when talking about a controversial topic, use caution.

5. Tell An Interesting Story

Who doesn’t like listening to stories?

… No one.

Most people enjoy stories, especially when they’re interesting, informative, and entertaining. One of the qualities of a good copywriter is mastering the art of storytelling. Look around the internet today, and you will see the impact of this.

While writing your introduction, employ the use of storytelling to empathize with your reader and spark up their curiosity. However, don’t be carried away and end up writing long, boring stories that will only succeed in pushing your reader away.

Master this and you’ll keep your readers hooked.

6. Keep The Introduction Short

People love reading shorter sentences which they can easily understand.

When writing, try as much as possible to avoid long, complicated sentences because a lot of readers find it difficult to comprehend them. Minimize the use of unnecessary adverbs, adjectives, and words that hardly help make your point clear.

the perfect article introduction
  • Save

7. Use Simple, Exact Words

This is not the right time to showcase your grammatical prowess; excessive use of grammar or jargon can actually scare away a lot of your readers. Try and use words that can easily be understood without consulting a dictionary.

Your readers are not linguistics students, and they may never be comfortable if you try to talk to them in complex English.

There are always simpler synonyms you can use:

  • “Exert leverage” -> “Take advantage of”
  • “Peruse the book with precision” -> “Read the book thoroughly”

Even simpler versions of simple words:

  • “Purchase” -> “Buy”

Make it easy for your readers to read, and they will read.

8. Make Your Topic Unique

Make Your Topic Unique
  • Save

It is almost impossible to see a topic out there on the internet that has not been talked about by someone.

Most things are simply being recycled from one blogger to another. You can avoid falling into the trap of doing what everyone else is doing by making your post unique, even if the idea is not.

Change the way a topic has been presented, and add in your unique voice or touch to it.

But here’s the trick: Make it unique right from the introduction.

For instance, a lot of people have written on the topic “how to make money from home”, but you can make it unique by writing on “15 Super Simple Ways To Make Money From Home And Enjoy An Early Retirement”.

Read: How to Make Common Blog Posts Unique When Writers Block Hits

Then, while writing the introduction, talk about that unique angle- what it is, why it’s important, and how to master it.

9. Agitate And Offer

It’s hard to find someone who doesn’t have a problem.

People are seeking for solutions to their various problems, and they will readily listen to anyone who understands their plight and perhaps has a solution for their challenges. You need to identify the trouble they are having, concentrate and lay more emphasis on the problem, and then offer them a solution.

When you lay emphasis on the problem, it’s not because you are cruel, it’s because you really want to show compassion. You simply let the reader know that you understand their plight and that you can solve their problem because of your experience in handling similar cases.

Read: How To Find Your Customers Pain And Use It As A Powerful Marketing Strategy

They then trust your expertise and read your post in order to get the solution the introduction promises to deliver.

You need to sound very empathetic, as if you know what your reader (singular) is going through. Write in such a way that they will feel as if you’re addressing them directly.

10. Make Predictions

Make Predictions
  • Save

Just imagine telling your readers ten years ago that in the next decade, footballers would be earning up to $600,000 every week. You would then be one of the respected voices in the football world today because your prediction came true.

Make mind-boggling predictions in your introduction. Your readers will stick around and finish the post just so they won’t loose any insight into the industry you are so knowledgeable about.

However, be sure you have a thorough knowledge of the subject before making any predictions; otherwise, you will look stupid when you say something really wrong.

Making predictions comes from your ability to analyze situations and critically think far ahead into the future.

Learning To Write A Great Introduction

The next time you write an introduction, put yourself in your reader’s place and see if you would stick around and read the rest of the article. If you think it’s good enough to grab your own attention, then I bet it’ll also be good for your readers.

This is not rocket science; anyone can do it.

You just have to see things from your readers’ eyes and keep practicing.

Do you still feel like you aren’t writing better and more persuasive introductions? Let me know in the comments below and I’d be happy to help!

Here are hand-picked articles that you should read next:

Like this guide? Share it with your friends!

Subscribe on YouTube

  • Save
Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

38 thoughts on “10 Easy Ways To Write A Powerful And Addictive Introduction”

  1. Hey Harsh,

    A powerful introduction leads to the greater value of the content you provide. It’s always recommended to start with something sparkling.

    People need to be allured with your headlines. The more compelling the headlines, the more you get the exposure.

    A comparison is always the best you can engage with.

    Just like Kissmetrics or any other blog, the story writing always puts a positive impact. The readers like to know more how they all started and what can be done in the upcoming time.

    Thanks for sharing with us.

    ~Ravi

  2. Great guide about Introduction of a Blog Post. Thanks Harsh for sharing it.

    Is ShoutMELoud built on custom theme?

  3. Nice and thoughtful article. I would like to add one more point. Human brain responds very fast in terms of number. It can correlate things easily when it is quantified. So blog titles like 5 ways…. , 10 things which must… get most of the views. Human mind can easily grasp the small number, big numbers like 100,1000 can baffle up the mind of readers. So keep small numbers in your post title.

  4. Powerful introduction always play important roll in every part of live , its not necessary only for any story.

  5. Very useful tips there. A powerful introduction followed by a great story does get the reader hooked. Will keep these in mind. Thanks for sharing!

  6. nice article even we can use words like best, top, cool, awesome, killer to get more attention and increase ctr

  7. Hello Harsh,

    Yes,writing a addictive introduction gets the attention of users and you sometimes you will surely end up converting your first time viewers into sales/subscribers.
    the more attractive the introduction is , better the exposure .
    It also shows your writing skills. writing a powerful addictive introduction is not that easy.
    Well Thanks a lot for the Tips .it will surely help everyone.

    Regards
    Aditya

  8. Hello, harsh,

    Nice article about the introduction of the blog. Its very much helpful for us,
    keep sharing.
    and Thank you so much keep it up…..

  9. manish ransubhe

    Hi harsh

    Well I don’t know more about how to write a best blog post. I was searching for best guide for this. For reading this post I tried same on my blog. Now its going good, thanks for sharing..

  10. Clayton Johnson

    I know headlines are important, but haven’t given the intro much thought. Thanks for laying it all out!

  11. Appreciate the mention of my article, Harsh! (I’m the guy behind Fevered Mutterings.)

    I’d also add another thing to your list, related to (5). It’s this: “Pose A Question, Hang Onto The Answer.” Great storytelling is a series of questions in the reader’s mind that need answering before they can get satisfaction – like the classic “What happens next?” cliffhangers in thrillers.

    If your introduction puts a question in your reader’s mind, and doesn’t give the answer until much later, the reader *has* to keep reading. This works particularly well with storytelling, but it also works with everything. You’ll see it in TV shows, with the pre-credits scene ending on a cliffhanger, and the story continuing with something like “12 Hours Earlier…” – showing the build-up to that scene. The question there is “what happens next?” and it’s super-powerful in keeping the viewer glued to the screen. Same with good introductions.

    Hook ’em – and take your time in reeling them in, 🙂

    1. Yes mike! I agree with you but there is a slight difference in reading technical article
      and watching movie. While watching movie our brains are in limbo state. Neither completely in rest nor active. It takes lot of information but do not process. While reading technical articles , mind acts as a computer. Too many questions can slower down the processing speed. So we should start with questions that will definitely engage readers. After that come straight to the point, what you want to tell your readers/audience.

    2. Varun Shrivastava

      Great advice, Mike. The reason Harsh is so successful in the world of blogging because he thoroughly follows the stuff he speaks about in his articles. I found a pattern in his way of writing.
      First he frames the problem that people are facing in a way that looks generic and many people relate to it.
      Secondly, he starts giving solutions to the problem, and with each solution there is yet another open question. So, at the end of the article, the reader finds himself in a state of knowing yet empty. And there are other related links in-between and at the very end of each articles which makes a curious mind click on it.
      I learn so much from ShoutMeLoud 🙂

  12. You always dish out powerful article always, Thanks a lot, I can list several of your articles that has indeed added some value to my blogging career

  13. Emenike Emmanuel

    Hi Harsh,

    This is interesting… You caught me with this again.

    Now I’m wondering how and where I will implement that strategy Neil Patel used as illustrated above. So a compelling story is worth reading.

    Thank so much for sharing.

    Emenike Emmanuel

  14. Authoritative presentation always plays the important roll in every part of life, and it’s not necessary only for any story.

    thanks for sharing with us !!

  15. Wallet Squirrel

    List always help make a good blog post, a great blog post. It makes the intro easy. Let me give you 3 reasons why… =)

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top
393 Shares
[i]
[i]
[i]
[i]
Share via
Copy link