WordPress vs. Wix – Which is Better For Your Next Website?

WordPress vs Wix
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Hi everyone, hope you are doing well.

Before we get into the comparison, let’s talk about what WordPress and Wix are.

WordPress and Wix are two website builders. Website builders are tools that allow the construction of websites without manual code editing.

Choosing what website builder to use when building your own website can be very difficult when there are tons of options available on the market.

When you’re building your website, you need to be sure that you’ve selected the best platform to build with. The last thing you want to do is be surprised that the platform you chose does not do what you want it to.

In this article, we will do an unbiased assessment of WordPress.org and Wix to decide which platform is better for you.

WordPress vs. Wix: Which is better for building Website?


Wordpress Overview
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WordPress is an open source software system used by millions of people around the world to create beautiful websites and blogs. It is completely customizable by the use of themes and plugins. Because it’s an open source system, anyone can develop WordPress themes and plugins and sell them.

WordPress is not only for creating a blog so that you can have a digital diary attached to your vanity URL; it has evolved into a full-fledged content management system used by individuals and enterprises alike.

The popularity of WordPress is well recorded:

  • As of April 2016, WordPress was used by more than 26.4% of the top 10 million websites.
  • WordPress is the most popular blogging system in use on the web- more than 60 million websites.


Wix.com is a basically cloud-based web development platform that allows users to create HTML5 websites as well as mobile sites through the use of their online drag and drop tools.

Users may add functionalities such as social plugins, e-commerce stores, contact forms, e-mail marketing, and community forums to their websites using a variety of either Wix-developed or third-party applications.

Wix has over 1,040,000 sites in use on the web. It requires no development skills and no coding for users to create a beautiful, professional, and functional web presence.

Here you can see the comparison of WordPress vs. Wix and interest of users over time (Google Trends):

Graph WordPress vs Wix
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This comparison is categorized into five simple categories:

1. Pricing


WordPress is an open source software system which means that the original source code of WordPress is freely available and may be redistributed and modified. You don’t need to pay for WordPress but you need to invest a small amount on buying hosting for WordPress & domain name. Here is a good resource that shares the investment require to create a WordPress site.


  • You don’t have to pay to use WordPress.


Wix Pricing
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Wix is built on a freemium business model, earning its revenues through premium upgrades.

Users must purchase premium packages in order to connect their sites to their own domains, remove Wix ads, add e-commerce capabilities, buy extra data storage and bandwidth, and add other functionalities.

If you are using Wix’s free website builder, it includes advertisement logos on the side and at the bottom of the website after you publish.

All free website builders have their own advertisement credits (understandable since they’re providing services for free), but Wix’s are really quite prominent. To remove the advertisements, you will need to upgrade to at least their “Combo” premium package.

2. Ease of use


The standard configuration contains the basics, but you also can extend WordPress with a lot of interesting and powerful plugins. Because WordPress is a flexible platform, it’s easy to suit your needs.

To use WordPress to its full extent and make use of all of its features, you have to familiarize yourself with different sections like menus, visual post editor, CSS, etc. This means that WordPress requires a learning curve for beginners.

But there are plenty of themes and plugins to help.


Wix Customizer
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Wix Customizer

Wix offers a great and very easy to use drag and drop website builder.

You can insert, edit, or delete content pretty much anywhere on the website without any limitations in a WYSIWYG (what you see is what you get) interface.

In this case, Wix is easier to use than WordPress for any non-coder or person without any technical knowledge.

3. Design and Development


Wordpress Plugin Directory
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WordPress Plugin Directory

WordPress is a powerful website software framework that can help you power a simple blog and can be customized to power much more complex websites.

WordPress’s design, for the most part, is based on what WordPress theme you are using; different plugins also contribute to the design of the website. So using a great WordPress theme and great plugins are really important in the final product of a website.

WordPress has a large community of developers, so there’s always new themes and plugins making it easy for everyone to build great websites.


Wix’s website building platform comes with great HTML5 capabilities, 500+ designer made templates, hosting, innovative apps, and tons of free features.

All Wix designs are very responsive and written in HTML5. Using the built-in tools, you can easily customize your website design, change the layout, and rearrange items as you see fit.

One of the main drawbacks of Wix is that once you have selected the template, you cannot change it. You can customize and modify it, but you cannot change or switch to a different template.

4. Community Support


Wordpress Support Forum
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WordPress Support Forum

The WordPress Codex is one of the largest and best resources available for WordPress. It is essentially an online manual for WordPress users.

The WordPress Support Forum is another great resource. This support forum is powered by bbPress.

You can visit the support forum here at the official URL:

WordPress has an active chat room on IRC (Internet Relay Chat) & Slack. To join the chat room, you will need to install an IRC client on your computer.

These IRC chat rooms are a great resource for getting real-time help. Many WordPress experts, including myself, hang out in these rooms regularly and love to help out other WordPress enthusiasts. This is a great place to expand your knowledge of WordPress. For joining WordPress slack group, follow this link.


Wix has an awesome support center with a 24/7 support system.

The official support URL for Wix is:

This is a great place to get all of your queries answered and resolved.

Wix also has a chat system for real-time help.

You can also contact the Wix support team by phone for your higher level queries.

5. Customization


Wordpress Theme Customizer
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WordPress Theme Customizer

WordPress consists of a large variety of beautiful, highly customizable themes and plugins so that you can customize your own website.

Both free and premium themes (the premium themes comes with more features and better support) can be found on various theme developer and plugin developer websites as well as on the official WordPress website.

You can easily customize any WordPress theme with the help of a theme customizer which is based on a WYSIWYG interface.


There is a wide range of templates available in Wix for every website you can possibly make. You can easily customize any template by just dragging and dropping the component feature.

You can readily see your results while editing right in front of your eyes.

WordPress vs. Wix- Which one to use?

If you are a non-technical person and you want to build your website quickly, then you can start with Wix. 

But if you are ready to spend some time learning the basic WordPress features and you want more control over your website along with the availability to add a lot of features, then WordPress is the right choice for you. For launching a blog, WordPress is indeed the best option. Here is a guide that shows how to launch your WordPress blog in next 15 minutes.

If you do spend some time learning WordPress, you will bear a much better fruit in the long run.  I like to say that WordPress is both free and priceless at the same time.

What are your opinions on WordPress vs. Wix? Which one do you use and why? Let me know in the comments!

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WordPress vs Wix
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Authored By
Hi, I'm Aakanksha, a Computer Science Engineer, Software Developer, Coder and Designer. I help people make there online presence process easier by empowering them with clean, beautiful and easy to use Wordpress themes.

54 thoughts on “WordPress vs. Wix – Which is Better For Your Next Website?”

  1. Hi Aakanksha,

    Thanks for the comparison between WordPress and Wix.

    This post reminds me the website builders I have tried so far.

    My journey of building websites:

    Blogger -> Wix – > Moonfruit -> Joomla (Still using) -> Drupal -> WordPress (Still using)

    Currently I am happy with Joomla and WordPress.

  2. Vishwajeet Kumar

    Hello Aakanksha , Very well comparison between two most popular CMS. WordPress is indeed a great CMS and Much better than Wix. However WIX is a good option for noobs who have very little knowledge in coding and design.

  3. Aakanksha. You have shown a very nice comparison between wordpress and wix. WordPress is great and i have been using wordpress for more then 2 years for my blog and feeling much happy with WordPress.

  4. Thanks Akansha for comparison between worpdress and wix. I personally like wordpress, even though i was not that much technical sound. But after reading few articles from SML about using essential plugins and other settings i would always go with wordpress.

    I think if you follow the articles on SML anyone without knowledge about wordpress can become a pro. Also now SML have came with shout university. So it is better to join it and learn more about wordpress and seo here.


    Thanks for sharing this post. Wix is best for the non-technical person, as you mentioned. I Use Wix for six months.Their design and support are best.I think their website is not SEO friendly.Pricing is higher than WordPress Hosting.With one month hosting price of wix, we can host multiple websites in WordPress.

    Keep Posting and Inspire us 🙂

  6. Hi Aakanksha,
    First let me appreciate for your work, since so far i using word press, it’s work pretty well, now am planning to start another new website related to the tech..which one i prefer now word press or Wix, please suggest on this..

  7. Hello Aakanksha,
    Thanks for giving such a detailed comparison of wordpress and Wix. You have analyzed all the aspects of both the CMS in a good way. I am hearing about Wix for the first time. I use wordpress for my blog and find it very useful. I have used blogger previously.

  8. I used to use wix and I must say wordpress is much better suited for someone who is a beginner or should I say not tech savy

  9. Hi !
    I like the points which you indicated. I am using wordpress itself and satisfied with it.Any time my choice would be wordpress.

  10. Georgios Athanasiou

    Hello Aakanksha,

    please let me know what you think of the following:

    I have approximately 15 ebooks and I need to build a personal website or blog, through which customers worldwide can download and buy them using Paypal. Could that be possible with a blog and without domain names and host servers? Would I need a website for this purposes?

    Thank you

    1. I would recommend building your own personal website, if possible with WordPress for better control as it has WooCommerce plugin as it has Paypal gateway. Good Luck!
      Thanks for your comment.

  11. Wix is a good choice but wordpress is much better than any other.

    Wix is good for those who are entrepreneurs or any other business and run their own business site without any technical knowledge and without any hard efforts.

  12. Nice article, i had experience with WIX, wix speed is not good in camparsion with wordpress. so yes wordpress is right choice

  13. is website builder really affect the traffic of website so badly?.if yes then which platform should individual use who don’t have any coding skill.

    which is the best seo optimize theme for blogger?

  14. Chandan Kumar Thakur

    Really great article. I am a blogger and I like WordPress very much.

    Thank you for your great comparison.

  15. Nice comparison…I have used Wix for my travel website. It’s very simple, just drag and drop system. Wix also provide best-looking themes. But don’t know about seo optimisation of wix themes.

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