How To Set Preferred Domain (www or non-www) In Google Search Console

How do you access your website? Do you use www as a prefix or simply go without it?

Usually, any site that is not using redirection from www to non-www or vice-versa is creating a duplicate copy of the site. This creates a duplicate content issue, and your site gets penalized in the search engine. It’s your job to ensure only one URL is accessible and the other one is redirected.

For example: My Website address is

When you type, it will automatically be redirected to, which is how every website should be.

Usually, webmasters set 301 redirections or use canonicalization to set their preferred domain. Here, I’m sharing one more way by which you can tell Google, which is your preferred domain. Usually, you don’t have to worry much about this setting if you are using WordPress, but again it’s always a good idea to configure this setting at Google Search console.

If you are not sure that you are making the same mistake by offering two different links for the same content, try to open your site with and without www. If both of them redirects to one URL, you need not need worry. In a different situation, you should make sure that both the URL should redirect to one URL only.

What is a preferred domain setting?

As the name suggests, you can tell Google, which URL (www or non-www) you would like Google to index.

You can treat your domain like or If you don’t set your preferred domain style, chances of getting penalized for duplication of content by Google is very high.

This is how Google explains the preferred domain:

The preferred domain is the one that you would like used to index your site’s pages. If you specify your preferred domain as and we find a link to your site that is formatted as, we’ll treat that link as if it was . In addition, we’ll take your preference into account when displaying URLs in our search results. It may take some time for changes to be reflected in our index.

You can read more about the preferred domain here on Google’s official page.

How can you set up your preferred domain using Google Search’s console tool?

To configure this setting, you need to verify domain ownership of your domain with www and without www. You can use the same meta verification to prove your ownership or upload the verification file offered by Google search console when you submit your website. Once you have verified the ownership, log in to your website’s dashboard under Google’s search console tool and click on the gear icon on the right and click on site settings.

site settings Webmaster tool
  • Save

From there you can set your preferred domain settings. As I mentioned above, you need to add www and non-www version of your domain.

  • Save

Though, if you have set proper 301 redirection, which a WordPress blog does by default, you can skip this step. Once you are configuring Google search console for your blog, you might like to set it too.

Do let us know which domain URL you prefer. Also, which method do you prefer to set your preferred domain URL?

Here are a few hand-picked guides for you to improve your website SEO:

Was this helpful?

Thanks for your feedback!
  • Save
Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

36 thoughts on “How To Set Preferred Domain (www or non-www) In Google Search Console”

  1. gautam nagraj

    hello sir, i am getting error like this :
    Part of the process of setting a preferred domain is to verify that you own Please verify

    i have added “” and successfully verified with meta tag, so do i need to add again same site with non-www “” to set “” preferred domain.

    please hellp.

  2. Himanshu Sharma

    Hey i have some issue will you please solve out.
    I initially started my blog in Blogger and now i moved to WordPress. From the day of migration i have seen decrease in my search analytics. At the start it was 300-400 impression a day and now they came down to 1-2.
    I think that it is because i was using WWW domain earlier but now my blog is only without www.
    So changing my preferred domain will help me in getting the right search analytic ?

  3. Priyal

    Hi Harsh! Great article. I’m a newbie to this area and have an issue. I have verified both www and non www versions of my website; but still I am getting the error “Part of the process of setting a preferred domain is to verify that you own” for the other version! Am I doing something wrong?

    1. sanjith

      hi Priya..what you have to do is..

      To set the www. preference in google webmaster tools, first add your site url to your preference (with or without www.) and verify that site. submit your sitemaps with your preference reflected and do whatever to launch your site.

      Next, click on the ‘google webmaster tools’ icon that takes you back to the main page.

      Click on the ‘add another site’ button and add your website with or without the www. so it is opposite the other entry and click ok. You should now see:

      Both will be verified already. Now open the one you prefer, click the plus sign next to site config, click settings, set your www. preference and save!

  4. Roki

    Do I need to verification codes one for www and one without becauser google is asking me to vewrify redirection without www

  5. Mani

    I have set the preferred domain to my site as I have verified both www and non www version. Now the google search console displays both www and non www version as my property. Can I delete the non www verion of the site? Is it possible? or I want to keep as it is ?

    1. Harsh Agrawal

      Better to keep as it is!

  6. Taswir Haider

    Thanks Harsh for the nice guide. Please advise whether we need to submit sitemap on both www and now-www version, or submitting to preferred version only is ok?

  7. Rabbi Khan

    I am confused on which version should I use….www. or the other one…instead I will install a plugin to do the job.

  8. Joao

    Hi, do I have to delete www version in google masters after setting up no www version?


    1. Harsh Agrawal

      You don’t have to delete the www version. You can add it along with non www, and after that you will be able to set the preferred domain setting.

      1. siddharth srivastava

        but how to verify that?

        1. Shan Babar

          follow the verification methods provided by google webmaster too.

  9. Adesanmi Adedotun

    Yes! Its indicated redirection.

  10. Adesanmi Adedotun

    After chosen a prefer domain (www) version of my domain, Googlebot stop indexing my blog, please what can I do about this?

    1. Harsh Agrawal

      Is your non www version of site getting redirected to www version of site?

    1. allan

      im also getting this error how to fix?

      1. Sufyan

        You need to either delete proper of non-www or www version from webmaster.

        Add your preferred domain whatever you like and you are done

  11. Animish

    Hi! Please guide me with this issue. Should I use domain with www. or without http://www.? Which one will be better seowise?

  12. Avneesh Sachdeva

    I have set 301 from www to naked domain. But i want google to display search results for WWW domain. Is this possible by setting domain preference as WWW in webmaster tools?
    Also do I need to add and verify both domains (www and naked) in webmasters??

    1. santosh

      According to SEO Expert NON-www is more powerful than www. So you can go with non-www according to me. As your preference you can set WWW versions in webmaster tools and check both non-www and www version in browser, if both points to same location then you are done.

  13. salman

    do i need to set 301 redirect in .htaccess before doing in webmaster tools please quick reply.

  14. scott

    I am getting this verify issue as well.
    The first thing I did, was I verified my site by uploading the file.
    Google then verified.
    When I try to change my preferred domain, it will not allow me.

    I don’t see how/why I need to add the site, when its already added..

    P.S. I did add the site again anyway, and it didn’t work =(

  15. vasvi gupt

    hie friends,

    My website is verified in google webmaster tool but I am unable set preffered domain with www . it shows error “Part of the process of setting a preferred domain is to verify that you own Please verify” but My website is verified with www
    How can I do this??

    1. Harsh Agrawal

      That’s great Pete that you figured out yourself. Feel free to ask anything, will try to answer .. This will also help me to do my research 🙂

  16. Puneett

    Harsh I tried it. But after setting preferred domain it asks me to verify domain. How to do that? Try to reply ASAP

    1. Harsh Agrawal

      Puneet that’s the first thing you have done after putting your domain into Google webmaster tool…
      There are two ways to verify Google webmaster tool..
      1. meta tag
      2. Upload a HTML file
      You can use any of these method..

      1. Puneet

        I have already added meta tag. So now the only thing I am required to do is choose the preferred domain. Or do I need to do anything else

        1. Harsh Agrawal

          Instead you can use enforce www wordpress plugin. That will also help.

  17. Harsh Agrawal

    There are some great features in your webmaster tool. Like image search permission and robots.txt.
    try to use them to make the most out of it.

  18. Nimit kashyap

    wordpress already has this option enabled,anyways nice article for those who aren’t working on wordpress platform 🙂

    1. Sufyan

      Even if it is enabled in wordpress but Google doesnt know about this…

      That is the reason every blogger has to do this setting to avoid duplicate content being indexed by google.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top