Do you remember the time when you wrote your first post? How great you must have felt as your blog was up & running. Now, if it’s been more than a month or two for you, compare your current post with the old one.
The old one sucks! right?
Well, you are not the only one to feel this way, as most of us have gone through a similar experience. Over time, you will realize that blogging gives you an unmatched freedom that you do not get in a normal corporate job. It is pretty great!
Don’t you want to continue blogging in the future & be your own boss forever? If your answer is yes, I need your undivided attention.
What I’m going to share today is already known to you but you might not have considered it yet.
How many times have you read stuff like:
‘Video’ is the future.
Money is in video advertising.
Facebook gives extra visibility to videos.
Youtube is still the world’s 2nd most popular search engine.
This is an important thing that you need to know if you are serious about your career as a blogger.
Videos are the next big thing & over time, it would completely change the way we blog. We are already seeing a big shift as people are starting off as Video bloggers (also known as YouTubers) instead of having a traditional blog.
People who love to consume content by reading, they prefer consuming the same piece of content as video format on their mobile, tablet or of-course laptop.
Why is it so?
There are multiple reasons for this & a few that I can think of right now are:
Advanced Tools and Software for quick video production
Thanks to advanced technology, creating videos is not hard anymore. The front cameras in smartphones are getting better, in turn making it easier to create videos.
Unlike the old times, editing videos have become easier. With software’s like Camtasia and Final cut pro, we can now edit the videos we want. Even if you find it hard to use the software, watch a couple of free Final Cut Pro videos on Youtube or free Camtasia tutorials on their official site.
Mobile video editors are getting really powerful as well. Recently, I was playing with a few iOS based mobile video editors and realized how easy it is to create a professional looking video on the iPhone. Don’t believe me? Try these mobile apps:
Improved bandwidth & Internet Speed
Remember those days when opening a webpage used to take minutes?
Yeah, that was an annoyance. But, these days websites take seconds to load and a slow website could be bad for business. Improved bandwidth has considerably helped in an increase of video consumption. Also, because of smartphones being ubiquitous now and the fact that the screens are smaller helps the case for video consumption.
So if you are in a niche & your target demographic is someone with a medium or a high-income source, chances are they might be watching videos through the mobile.
For a few developing countries where users are not accustomed to carrying headphones when traveling, video consumption might not be so high. Still, as I said earlier, things are catching up.
In a nutshell, video consumption has increased considerably & producing videos has become easier (Both on desktop & on mobile). It requires less time & advanced software makes it easier to produce your video in a professional way.
Now, moving on to the main topic of this reality check post for those of you who are producing content only in the text format. Wake up!
Again! Remember your first blog post?
Just start! You can make mistakes and starting off could be as simple as recording your first screencast tutorial (Recording your desktop screen to explain the working of a software or a web-app).
Oh! and if you are afraid about the quality of your video, here is one thing you should know:
You are not going to improve if you don’t start off somewhere.
Here are some tips to start off right now:
In the coming days, I will be sharing detailed tutorials, tips & ideas to help you create great video content. But, it would be useful only when you make your first video as soon as possible.
If you created a video after this, do share the link in the comments section. Also, for posted video links in the comment section by other users, do help them by giving honest feedback to improve their videos. Ensure your comments are supportive and constructive to help the person understand the mistakes(if any) & improve.
Here are selected guides that you should read:
Let’s get started!