We all know why bloggers should comment on other blogs: For the benefits of backlinks, traffic, and branding.
The difficult part is drawing a line between self-promotion and building a powerful brand. Some of you may know that itchy feeling of dropping a link to your best article and using your keyword name as your commentator name (along with other mistakes new bloggers often make).
Commenting remains one of the easiest ways to drive traffic.
Building backlinks and forming relationships with other bloggers are certainly some key benefits of strong commenting habits. There are, however, people who focus on quantity, perhaps misunderstanding that more comments do not equal more traffic and improved relationships with fellow bloggers.
The only time comments will help is if the comments add value and are meaningful, useful additions to a post.
Always remember, when talking about comments:
- Quality is better than quantity.
And indeed, I have personal experience to back up this statement, as my blog has benefited from good commenting habits, and I have built good relationships with other bloggers by adding useful, meaningful comments onto their blogs.
What kind of blog comments do we hate?
I moderate more than 100 comments every day, and I know what kind of comments make me feel good or give me food for thought, and what kind of comments leave me with a negative feeling or no feeling at all.
For example:
- “Nice info!”
- “Great share!”
- “Useful post”
- “Amazing write-up!”
Such comments may be positive in nature, but they add no value whatsoever to the post. Nobody wants to read a meaningless drivel that simply takes up space. A blog’s commenting feature should only be used to add value to the post.
If you are making the mistake of adding meaningless 2-3 word comments on various blogs, you are wasting your time, and more importantly, you are wasting the time of the other blogger — annoying fellow bloggers is not the point of commenting.
You might add 100 comments on various posts of any blog, but you will never build a good relationship with that blogger, you will never benefit from your meager efforts, and you will be hurting your own brand name.
How can you add value to your comments?
Let’s talk about how to develop a practice of good, strong, meaningful commenting that will benefit you and your fellow bloggers and readers.
First, I suggest that you sign up for Gravatar so that you can add a personal image or brand image to your commenting profile. This is a must-have requisite when looking to brand yourself.
Next, whenever you read a post that you find useful or meaningful in some way, think about how you can add value to that post.
If you read a post that you think is deserving of only a “good info” or “good share”, then you don’t have anything meaningful to add to the post, and don’t comment. But, if you liked the post, you should consider sharing the article to show your appreciation and/or respect.
If you are going to add commentary, state clearly what you liked about the post, or mention how the post has helped or enlightened you as a reader. If you have additional information, add it within the context of your comment.
Have you tweeted the post? If so, mention it in your comment. This will let the blogger know that you respect what he/she has written and that you appreciate and value the great work that he/she does.
For more info on commenting, check out this awesome resource:
Add your thoughts on commenting in the comments section below! But make sure it’s adding value!!
If you find the information in this post useful, share it with your friends!
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Hello Harsh,
Awesome articles and i read your all blogs. I think in comment comment luv website is more important. What you say?
Amazing!!! all the facts you mention are true. I really appreciate it and follow in my blog. The most essential part of blogging is Commenting to get more backlinks and get higher ranks in google. That’s why newbies love to comment on various high ranking blogs to get backlinks. Thanx for sharing this article for knowing the importance of commenting.
I think this post focused on how not to comment on other blogs rather than ‘how to comment other blogs’. All the same, it is a good post.
According to me a decent comment needs to be intelligent . We have to always treat those who disagree with you or your blog with respect. Assuming they do it with class, any debate can be very healthy for the blog, the brand and the community.
This is a great post. I think it is a mistake for people to add comments just for the sake of a backlink. People should read a post and then ask questions or whatever. As for me, I have been finding most of your articles interesting because I just launched a site about three days ago with no prior experience. Your site as been a lifesaver. Thanks for the gravatar point as well.
I didn’t know about the program you mentioned, “Gravatar”. It’s better than seeing a pic of whatever that site makes for your avatar. (I haven’t gone and downloaded it yet).
I totally agree with Harsha that commenting and baclinks are the best way to get traffic. Although I am focusing on social networks more. Will see how it works for me.
These are great tips. I have been working on my website hard and I realize that quality backlinks and comments are important to my website. I have one question. Where can I find these bloggers so that I could comment on their blogs ?
I am little confused. Mostly spam comments have random links to other pages. Could a blogger make a comment with the links of his/her blog articles in the comment body. will that be considered as spam or it’s OK?
Meanwhile, everyone here, whether their comments say it directly or not, is trying to add traffic to their site. I don’t mean to be negative, but let’s be honest, we’re all blog owners here, probably either new or just starting out, who are searching for ideas to grow. This articles targeted towards us, they know it, and we know it. So instead of just randomly adding comments, how about we all work together in this comment section to help each other out, or at the very least not just read the article, then let our subconscious go “better add a comment down below, it’s an easy first opportunity for traffic” and then just spit out some terribly obvious post that makes it look like you’re some beggar holding out a can on the street. There are times to be singular and offer individuality in our posts, and times to not. As growing blog owners (because who else would be searching this), how about we here in the comments section pool our efforts or shared contributability to actually make something worthwhile, instead of just a continued stream of useless comments that our (collective) subconscious thinks is doing something productive when it’s actually not.
Commenting on others blog is good from gaining traffic perspective. But as Harsh maintained that some comments are worth not answering. Instead sharing the post by way of appreciation is better. Blogger should comments only when required of them to do so, like enhancing one’s knowledge on the subject the post has been written, pointing out some gaps, giving suggestions which can be in alignment with the post.
I think that comment is not good way to drive traffic to your website but take part in forum and social networking is better than it
Nice post 🙂
This is just an example from someone who trying to leave a two words comment on my blog. What you said here is true, I don’t like people who leave that kind of comment in my blog. It makes me think that the comment are spam. I don’t approve spam. I never comment on others blog without contribute something related to it. This is a must read for blogger who trying to leave their comment/backlink. Thanks for sharing :). I always end my comment like this. Use to it 😆
And that is why the blogging experience cannot be complete by reading feeds. I can skim and browse through hundred blogs in a day on my Google reader, but I have to move in and park my comments on the blog link. I wish there was a way to do it otherwise. But as you said, the rewards are good. You build a social network, a personal one when you comment on someone’s hard work and provide your own personal take on it
Even though Comments are a great way to create back links it can also be a bit of a nuisance.
I know many bloggers concentrate on everything except good content and that can be counter productive (in the long run)
Its as Uttoransen commented, the comment should be about the post and one should read it and genuinely have something to share or add regarding the post.
Creating back links with comments is hardwork and there is absolutely no escaping that.
thanks aditya,
also, i think one must check his follow up comments, so that he can reply to question or quotes, like this one 🙂
gets traffic and most of it building my social network that boosts my presence in blogging world. Thanks for great write up
i think every commentator atleast should make sure that his comments reflects that he has read the post and most of all should atleast be better than anything an automatic bot can do…
I come across a few sites that are basically a promo leading to another site and when I read the past comments I notice the site owner doesn’t respond to questions or keep any dialogue with those who comment. I know that I could give some helpful info in my comment (to show credibility or showcase my expertise) but if the goal in that situation is only to increase back links is there much benefit to going beyond “Nice post” when I could spend more time and effort on a forum or site that has better dialogue?
Gravatar adds more trust about commentator, these are likely to be approved commentators.
Finally
* Nice info
* Great Share
* Useful post
* Amazing write up 🙂
Thank you for reminding me the fact that Gravatar has an important role in commenting. I were knowing this, but were not much aware about it. Sometimes if you spam with gravator under someone’s post in a blog, they won’t delete if you are having a good avator.
I spend a tremendous amount of time out of each of my weeks commenting and staying active on other blogs, it builds excellent relationships and of course the backlinks. 🙂