Every blog that has ever been created started with big dreams.
A dream of expressing oneself…
A dream of gaining attention…
A dream of being famous…
But the harsh truth is that 9 out of every 10 blogs end up failing.
That’s quite depressing at times, right?
So many hopes trashed.
So much time and effort wasted.
There are more than 966 million websites already on the internet.
However, many of these sites get nothing more than 1k visitors/month.
Sadly, among these blogs that often struggle to survive, there is a real, live person running them. That person might be someone like you…
Someone who thought that creating a blog would solve all their problems.
Someone who was brainwashed into believing that running a blog was easy.
Someone who thought that once WordPress, some plugins, and a little bit of mediocre content were put in place, the money would start rolling in.
Someone who thought that blogging was like gambling…
So the big question is:
- Why do some blogs succeed and some fail?
What are those factors that separate successful bloggers from failures?
How can you launch a blog that will stand the test of time?
The answer is simple:
Stop seeing blogging as a quick gamble & get rich quick scheme.
It’s not. It’s a serious venture that needs hard work, dedication, and persistence.
Why You Will Struggle To Be A Successful Blogger
I’ll get straight to the point here because I know you are also busy & I don’t want to waste your time.
Like I said, most people that start a blog have a big goal in mind; they hope to see their blog soar higher than Mount Everest (who doesn’t want to succeed)?
They’re determined to do whatever it takes to get there…
I bet you can relate.
So what happens?
Interestingly, the majority of people who venture into blogging often quit within 3 months.
Why is that?
The answer is simple:
When people start blogging, most of them start off wrong. They prioritize the wrong things, and once this happens, failure becomes inevitable.
They squander their first 3 months with little to nothing to show for it except many empty social media accounts.
With nothing significant, they eventually hit the glass ceiling of the blogosphere and quit.
And the fact of the matter is:
- Lack of results can demoralize and demotivate even the MOST SERIOUS individual.
… And I can relate to it.
It’s pure human psychology.
This means that the more time you spend working on something without any positive outcome, the harder it is to proceed.
That’s why most beginner bloggers fail.
But it’s also why successful people become successful…
Similarly, when you start blogging with the intention of making money on your first day, after you don’t see those results, you’re going to get demotivated.
Perhaps, you’ve been brainwashed into thinking that blogging is easy and a fast route to wealth. You’ll eventually have to come with face to face with the sad reality that it’s not.
Most people try to live with the “fake it ’til you make it” mindset.
But with blogging, everything you do must be highly intentional. There’s no faking anything here.
That said, here are three things that, if not fixed, will definitely cause failure.
1. You’re Focusing Too Much On Content Too Soon
Let me tell you an honest truth, creating lots of content on your blog when you’re relatively new to the industry without much of an audience is not a good idea.
It won’t get you anywhere.
But this is where most new bloggers spend about 80% of their precious time; they create and publish content that no one will read.
What’s the benefit?
This is a dumb idea, and whoever introduced it should be given a hard knock (kidding).
So what should you do instead?
You should spend most of your time promoting the content you already have. Don’t stress yourself out creating new content.
You should only do this if the few pieces of content you have are of high quality. If that’s the case, then go ahead and promote the hell out of them.
Read: 5 Things To Practice To Become A Great Blog Writer
2. Your Content Promotion Strategy Sucks
I once met someone who was struggling to build a blog audience. He had a bunch of articles, yet no visitors.
When I asked him if he was promoting that content, he said he was. I then asked him to tell me his promotional strategies.
Well, I was not surprised when he gave me the answer.
Here’s what he said…
“After posting an article, I share it on Facebook, Twitter, Google+, and a couple other social media platforms.”
I wasn’t satisfied, so I asked him to continue.
“I also share the post on social media multiple times again after the first day. In case no one sees it the first time around, they can see it again this time around.”
And that was it.
But there’s a major problem here:
This tactic isn’t going to do you any good.
When you start out, you have little to no audience. So whom are you sharing your posts with? How are you building an audience?
Can you see why this strategy is an exercise in futility?
You can’t possibly build a sustainable business by only publishing content and sharing it on social media.
You have to smartly promote your posts.
If you really want to promote your blog and get the kind of traffic that will put you in trouble with your host, you’ve got to tap into an existing audience.
How do you do that?
Here’s the thing:
In every niche/industry in the blogosphere, some people decide what happens. There are people whose opinions are always valued and respected more than others.
These are the people that have been in that niche longer than you, and they already have a massive audience. You need to connect with them.
Once they know you and like what you do, they’ll help you grow.
If you’re wondering how that can be possible, well…
- Read: 5 Effective Ways to Connect to Professional Bloggers
- 5 Proven Tips to Help You Connect with Influential Bloggers
- How To Build Meaningful Relationships With Influencers Even If you Suck At it
3. Nothing Separates Your Blog From Others
I’m sorry to say this, but it needs to be said:
No influencer will promote your blog unless you have something different and unique to offer.
Before an authority figure spends the time to read and share your content, your blog must be well worth the effort.
Sadly, most blogs on the internet today have nothing tangible to offer. When you visit the blog, you won’t be able to distinguish it from any other one you just visited.
Now, if you have such a “ME TOO BLOG”, how on earth would anyone want to share your content?
In case you don’t know yet, any time you spend working on such a generic blog is a waste, and you will never get anything meaningful out of it.
You need to ask yourself:
How can I stand out from the other 164 million blogs on the internet?
Well, this is not rocket science. The secret of being unique in this industry is just to “BE SUPER SPECIFIC” with what your blog is all about.
Instead of writing about “marketing for bloggers”, write about “video marketing for entertainment bloggers”.
This might sound weird, but you need to remember this:
- What stands out, gets remembered. What blends in, gets ignored.
The goal here is to be yourself. If you’re in the internet marketing space, don’t try to be ShoutMeLoud.
Instead, try to be you.
This way, influencers in your niche will be happy to share your content and you’ll stand a better chance of siphoning off a part of their audience for yourself.
How To Not Be A Failure At Blogging
Now that I’ve already told you what you’re doing that might make you a failed blogger, it’s time to start working on making your blog a success.
Don’t create new content until your ready.
Don’t only share your posts on social media and have no other promotion strategies.
And most importantly, make your blog stand out.
Finally, start getting the attention of the influencers in your industry. Remember what I said earlier…
- The best way to get quality readers coming to your blog is to entice popular bloggers to send you some of their audience.
This is social proof 101.
Follow all the instructions here, and I bet you’ll soon experience a traffic surge on your blog.
I want you to do something for me right now: Leave a comment and mention 3 blogs in your niche you want to get a link and mention from. What influencer do you think would help you grow your audience? Let me hear what you think in the comments section!!
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51 thoughts on “3 Dumb Things Most Bloggers Do That Always Leads To Failure”
Inspirational thought. A experienced blogger can only write articles like this. I really inspired from this article. Hope lot of bloggers may get advantage of this post.
Thank you Harsh,
Your post has really been an eye opener. I am not into blogging but have been writing for a Spiritual website doing charity work. However for some of my writings I have received good reviews. Planning to start blogging after some soul searching and reading some more of your posts.
Yes absolutely you need to connect with like-minded people
Great valuable blog post Harsh!
You are hitting great points!
Building a successful blog online takes a lot of effort and time. It is not something for the weak minded. You have to persevere and keep moving forward even when you don’t get good results after an amount of work and time.
One of the important things I take from this post is the content promotion. I agree with the fact that you don’t need a lot of content on your blog to get it going.
You just need a few EPIC blog posts and the rest should be massive promotion.
The promotion is one of the most important keys to success here. But you have to do it smart!
Thanks for sharing this nice blog post man!
Ha Ha Ha these are damn true, thanks for awesome content Harsh <3
Nice Explained. Your Blogging Experiences inspired our newbie bloggers. Thanks
A nice helpful blog for all bloggers who are struggling to get results.
Hard work always pays off !
Thank you Sir , I am very very inspired and will try to make best blogger in the world
Very nice article sir .I am really inspired by this article
Yeah you right.
Blogging is a passion, anyone who blog for money always ends up earn nothing.
Another informative article and a very useful piece of information for everyone who is struggling to get high traffic on their website including myself.
I write to help people from my learning. I blog on niche such as SEO, WordPress, Daily Learning. This is basically a two people blog and another one is my friend. She writes on the niche such as fashion and cooking. I know it is two completely different niche and I will have hard time to get some quality links for my website. It has been almost a year of blogging for both of us and we started just because of our passion to write. Although, from the past 2 months we have made major changes to our website design and layout and finally blogging with a motive to solve common daily life problems that we all face.
I would like to get a mention from a few of the blogs in my niche. Find below,
1. https://smartblogger.com/ (SmartBlogger)
2. https://problogger.com/ (ProBlogger)
3. https://www.shoutmeloud.com/ (ShoutMeLoud)
I’m targeting above three blogs to get a mention for my blog.
That’s magnificent. I have done many mistakes which i need to rectify it after reading this. This blog helped me a lot to learn new things thank you sir
Great post! Sir I am actually getting ready to across this information, It’s very helpful for this blog. Also great with all of the valuable information you have Keep up the good work you are doing well.
I am also a new blogger and I have also done some of the mistakes.
Thanks for sharing this article so that I can understand my mistakes.
Hello harsh sir,
Thnks for the helpful posts.
I saw many bloggers who effort alot but at the end they got nothing and left blogging, But your post may motivate all those hopeless bloggers. Keep it up always in your support 🙂
This same thing is happening to me from past 8-9 months. Getting only 8-9 views daily. May be the quality of my posts are not good, may be I have not used some marketing tips or may be I am not putting in much effort in writing posts.
But now I am highly motivated with your post and hopefully get success.
Thank you for being my inspiration and Idol always.
i didnt get this part ? what does that even mean.
The goal here is to be yourself. If you’re in the internet marketing space, don’t try to be ShoutMeLoud.
Well said sir,
Thank you for gives us that wonderful information specially its very helpful for the beginners like me . Your last 3rd point is very helpful for me and gives me a lot of motivation.
You are very correct Harsh, in the first few months of a new blog(preferably 1-3 months), Bloggers should make maximum of 7 high quality posts and promote wffectively while maintaining good site structure and doing relevant backlinking. This goes a long way in putting their blog’s reputation on a long-term. Just like a child, training his character from the first few years will go a long way in who he will be for the rest of his life