When people are shopping for products online, they want to make sure they’re getting the best deal when it comes to a product’s features and price.
The way that they do that is by comparison shopping. So if you want to help people find the right product for their needs (and earn that affiliate commission), you can help people perform that comparison shopping right from your website with a WordPress price comparison plugin.
Typically, these plugins help you create a responsive table that compares the price and key features of different products. You can choose what information to include, and even offer helpful sorting and filtering options.
In this post, I’ve collected seven of the best WordPress comparison plugins for you to help shoppers make their purchase decisions…
1. AmaLinks Pro
AmaLinks Pro is a premium WordPress comparison plugin that, as the name suggests, is focused on helping you create product comparison tables for products sold on Amazon.
So if you’re a member of the Amazon Associates affiliate program, this might be the best WordPress comparison plugin for you. On the other hand, if you don’t promote products from Amazon, you’ll want to choose a different option.
AmaLinks Pro lets you search for products on Amazon and get your affiliate link without needing to leave your WordPress dashboard. Then, using data pulled straight from the Amazon API, you can turn the information for those products into a responsive product comparison table like the example below:
Because the information is pulled from Amazon’s API, you can be sure that pricing and product information stays up to date. Beyond making your comparison table more helpful to shoppers, this also helps you abide by the Amazon Associates program’s rules.
For each table, you can:
- Choose what information to display and which columns to include
- Customize the looks and style of your comparison table
- Add sorting and filter options to help shoppers find products
To get access to the table builder functionality, you’ll need to purchase the $197 Premium version of AmaLinks Pro, which lets you use the plugin on up to 25 different sites.
2. AAWP (Amazon comparison table)
AAWP is a premium plugin that helps you create interactive product comparison tables on WordPress, complete with plenty of search, filter, and sorting options to help shoppers find the best products.
Using the drag-and-drop builder, you can create unlimited product comparisons, each with its own unique set of comparison criteria, which makes it a great product specification plugin.
Here’s an example:
Read my AAWP review to learn more about it. AAWP costs Euro 39 for use on single site.
TablePress is one of the most popular WordPress table plugins. In addition to a lengthy feature list, it’s also 100% free. Combined, those two things explain its popularity.
While you can use it for any type of table, its flexibility also makes it a great option for product comparison tables.
Using an Excel-like interface, you can create your own table layout with as many rows and columns as needed. Your tables can contain any type of data – including pictures, HTML (for buttons), etc. You can also add Excel-like formulas, which makes TablePress great for pricing table formulas.
Finally, you also have the ability to add your own sorting, pagination, and filtering options.
The only downside with TablePress is the styling options – if you want to make your product comparison table look great, you might need to know a little custom CSS.
For example, here’s what the default TablePress styling looks like:
It’s workable and presents information in a clear way, but other plugins look a bit more like product comparison tables right out of the box.
As I mentioned above, TablePress is 100% free.
4. Default WordPress Block Editor (Gutenberg)
Thanks to the new WordPress block editor (AKA Gutenberg), you might not even need a dedicated WordPress product comparison plugin.
See, the new editor includes a Table block by default that you can use to compare products.
All you do is insert a Table block. Then, you can use the sidebar to control columns and such. And to enter the product information, you just click and type in the table.
Unfortunately, the default Table block doesn’t give you very many styling options.
But if you want to change that, you can find some third-party Gutenberg block plugins. For example, the Advanced Gutenberg plugin adds an Advanced Table block that gives you a lot more control over the looks of your table:
5. Go Pricing
With over 11,000 sales and a 4.57-star rating on over 700 reviews, Go Pricing is one of the most popular pricing table plugins for sale at CodeCanyon.
Using a simple admin interface, you can create your own pricing or comparison tables that include various types of media, including:
Here’s an example:
You also get tons of style and animation options. Or, if you don’t want to build your table from scratch, you can choose from and import one of the 250+ premade demo tables.
In general, where Go Pricing really excels is the styling options. You get detailed control over every element in your table, down to the animations. So if that’s important to you, this might be the plugin for you.
Go Pricing will cost you $27.
6. Elementor / Elementor Addon Elements
A “widget” can be anything – text, a button, an image, etc.
With the free Elementor Addon Elements extension plugin, you also get a dedicated Comparison Table widget that lets you create a stylish WordPress comparison table like this example:
Beyond that, you also get a separate pricing table widget, as well as a variety of other new widgets.
If you want, you can even save a product comparison table as its own “template” and then use the official Elementor Blocks for Gutenberg plugin to insert just the comparison table in posts that you make with the default block editor (AKA Gutenberg). That is, you don’t have to use Elementor to design your entire post.
Both the core Elementor plugin and Elementor Addon Elements are free.
What’s the Best WordPress Comparison Plugin For You?
The right comparison plugin for your needs depends on what type of products and information you need to display.
If you rely heavily on the Amazon Associates program, then AAWP or AmaLinks Pro is probably the best option. On the other hand, if you want to be able to give users the choice of which products to compare, you’ll probably be better off with Go pricing.
If you specifically want a free product comparison plugin, you have a few good options.
TablePress is the most flexible option, but it might require some custom CSS to make it match your site. For simple tables, you can just use the native block editor (maybe with a free extension), and Elementor also makes a great option with the free Elementor Addon Elements plugin.
Now, it’s your turn to let me know how you build a comparison table and pricing table in WordPress.
Here are a few hand-picked guides for you to read next:
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