The 8 Best Examples of A Great About Page and Why They’re Great


When building your blog, it’s usually tempting to get sidetracked by all the noise of the creation process in a quest to create the best looking blog on the internet. But if you do this, you’ll end up forgetting about some of the most important elements of a blog.

Having a good looking blog is crucial because it will display your professionalism. But it’s not always the main thing that determines how professional a blog is, especially when you’re just starting.

For example, if you have the world’s most beautiful blog but your content sucks, the design means nothing. Your blog design might be good at attracting people to the blog, but your poorly written content will always drive them away as soon as they arrive.

While having a good looking blog filled with great content is important, that’s also not where you should channel your focus while starting; there’s one critical element of a blog that is almost always neglected, and that’s what I’ll be talking to you about in today’s post.

The About Page: The Most Important Element Of A Blog

It doesn’t matter if you’re a blog owner or someone looking for information on the internet, the About page is an essential element of every website.


Simply because it’s one of the first places every new visitor will go to once they land on a site.

Your About page had better be impressive. If not, you can expect readers to click the “back” button even without reading your great content or subscribing to your newsletter.

Your question now should be:

Well, creating the perfect About page is not rocket science. It just has to contain some vital information which will make your readers stay on your blog.

For starters, it should be informative. You should be able to tell your audience who you are, what you do, and what’s in it for them. Once you provide them with a good reason to stay, that’s exactly what they will do. Aside from that, your About page should also contain some testimonials,

Once you provide them with a good reason to stay, that’s exactly what they will do. Aside from that, your About page should also contain some testimonials, social proof, and some other vital information about you that your readers can easily relate to.

The principal aim of an About page is to give visitors a peek into the identity of a person, a business, and/or a product.

In a quest to discover what makes About pages stick, I’ve come across many excellent and impressive About pages on the internet. I’ve also found that most people find it difficult to craft the type of About pages that will land them paying clients.

Therefore, I will be showing you the 11 best About pages I’ve found on the internet and why they are unique.

8 Best About Pages On The Internet And What’s Special About Them

More pages as I discover them with time:

1. Mirasee

Danny Iny owns Mirasee; Danny is also known for his Firepole Marketing blog. His About page is one of the best I’ve ever seen on the internet.

It is well organized, arranged, and has all of the necessary information every visitor wants to see.

He first explains what his domain “Mirasee” stands for and why he chooses to use that. Once you’re done reading that, you’re greeted with a big, bold: “Who We Serve”.

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The moment you’re done reading this paragraph, you should be able to know if this blog is for you.

One good thing I love about the Mirasee About page is that it also connects you with their team. It includes the names, pictures, and positions of all the wonderful people that run the Mirasee blog. That’s a unique feature that you don’t see on many other blogs.

2. Moz

The Moz About page is indeed unique and visually appealing. I haven’t seen another one like it.

Talk about standing out from the crowd, Moz has a good definition of that.

Their About page consists of a timeline:

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As you can see, they’ve done an excellent job. The design is something else, and if I’m to design my About page again, it might look something like this.

3. Social Triggers

If you don’t know Derek Halpern. then perhaps you started blogging yesterday. He runs one of the most popular blogs on the internet that talks about selling (ie marketing) using human psychology.

His About page is not only well designed, but also contains simple navigation buttons that can take you to the section you want to visit. This is a feature I’ve never seen before, but it is really cool:

About Social Triggers
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A perfect About page also contains customers testimonials. Remember, when you’re trying to make a buying decision, you don’t decide based on what the seller has said about their product; your decision is mostly based on what others are saying.

That’s also what Derek does very well on his About page.

He’s included some high-quality testimonials to back up his claims:

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As you can see from the screenshot above, those are from some big brands, and if you weren’t sure about doing business with him, you would immediately be convinced after seeing those testimonials.

Are your clients saying anything good about your products and services? If so, include them on your About page.

4. Stuart Walker

He’s the brain behind the popular NicheHacks blog (one of the best blogs in niche blogging).

Once you stumble across his About page, you’re reminded that this is a “home of hot niche ideas, done for you niche research and niche domination shortcuts.”

This immediately unveils to you what this blog is all about without wasting a minute of your time.

He mentions all the various blogs he has been featured on using their logos, his achievements in affiliate marketing, and the awards he has won as a blogger. He also includes what other famous bloggers are saying about him.

About Niche Hacks NicheHacks
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When you see big name bloggers like Brian Dean, Zak Johnson, Neil Patel, etc. talking about a particular person in a positive manner, you’re more likely to be convinced that they truly know what they’re doing.

But testimonials don’t only need to be from famous people. Non-famous testimonials also work well.

5. Xo Sarah

Her About page is something else. I love how simple, concise, and straightforward it is.

Like some of the other About pages I’ve mentioned here, Sarah tells you who her About page is for the moment you click.

About Sarah
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One other thing I admire about this page is the interesting and beautiful images she uses on it. You can see that the pictures are not fake and photoshopped, which is what some people often use thinking they will impress their readers.

Sarah uses original photos of herself so you’ll see exactly who she is. Using fake images on your About page only means one thing: “You’re a fake person”. Trust me, your readers will hate you for it.

6. Backlinko

If you want to see how to get your readers engrossed, check out Brian Dean’s Backlinko About page.

He doesn’t need to write a 10,000-word article just to tell you what his blog is about. Straight to the point, he tells you right off the bat that it’s an SEO blog.

You’re greeted with the question: “Ready to take your SEO to the next level?”

If you answer “YES”, he goes on to let you know you’re in the right place. But if you answer “NO”, then you can leave.

He doesn’t need to convince you of what you want.

In the first paragraph, he strikes a deal with his readers.

Once you both agree to the deal, he goes on to tell you how his blog can help you grow your business.

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You’ll agree with me that his About page is simply fantastic.

7. Melyssa Griffin

I love how simple her About page is.

Many things can attract someone to read your About page. The one thing that catches my attention the most about Melyssa’s page are the pictures she’s using. They’re high quality, colorful, and engaging.

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She’s also done a magnificent job of humanizing her About page. After going through it, you will immediately know if it’s for you or not. This is one of the most important elements that every About page should have.

8. Tim Ferriss

Tim is the man behind the popular blog “4 Hour Work Week” and “4 Hour Body”. His blog has been an excellent source of inspiration for me and many others.

His About page is also simple and to the point.

When you visit the page, the first thing you see is a quote that summarizes the whole persona of Tim and his blog:

Bio The Blog of Author Tim Ferriss
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His About page is written in the third person with simple to comprehend words. He also uses references and social proof coming from some of the most popular sites and organizations. There is no way you will finish reading his About page without being convinced that he’s worth listening to.

Writing A Great About Page

As I mentioned before, the aim of this post is to inspire you to create a compelling About page. Use all of the About pages I’ve mentioned here to get an idea of the things you should include on your page for better user engagement.

Having a quality About page will create a sense of trust between you and your user. A properly written, designed, and engaging About page is essential for your success as a blogger or internet entrepreneur.

For further reading:

Which one of these About pages do you like the most? Also, what are some of your favorite About pages on the internet? Let me know in the comments!

Don’t forget to share this post!

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

30 thoughts on “The 8 Best Examples of A Great About Page and Why They’re Great”

  1. Blessing Noah

    I couldn’t ask for a better insight to how an awesome About page should look like.

    My favourite About page on the list is Ramsay’s Blog Tyrant. One more thing, ShoutMeLoud’s About page is another fabulous example that should be on the list above.

    Thank you for publishing expository posts such as this.

  2. Cristina

    About us page is very crucial. Nowadays readers are very desperate to know about the person who runs that website. Really these are some of the best about us pages.

  3. Sathish Arumugam

    The about us page has this much impact on the website. Not I don’t know the importance of that. After reading out this blog only I knew this shout me loud about us page, it’s full of inspiration motivation and love. Thank for that

  4. Jason Lee

    I don’t think the About page is important that much before. So I usually add some simple words or a page with a short introduction in all . But now I know. the MOZ about page is so stunning. Thanks for your long but very helpful post.

  5. Mithilesh

    Nice article Harsh thanks a lot for given free knowledge.
    and also your every post really awesome article.


    Going for any sort kind of animation or vid indeed a unique & attractive approach in a About page,thanks for sharing tho😃

  7. Nihal

    The best thing about shout me loud is the simple and speedy page with rich content . I am a big fan of you harsh. Working on about me page after this guide.

    1. Harsh Agrawal

      Hey Nihal,

      Thanks a lot, man. All the best for your blog.

  8. Techam

    Till now, i had not realized the greatness of an about page. I am very much inspired by Blog Tyran’s message. Imagine for all that time when he was anonymous 😀 😀

    Thanks Harsh Agrawal,



    Thank you Harsh, for this wonderful information. Your small small tips are really helpful for newbies like me. I owe a lot to you in this journey.

  10. Shailesh chaudhary

    It’s an Amazing post including my Favorite Dean Brain and Nail Patel. But Something is Missing here. It’s If you Include then your post will Completed.
    “The 12 Best Example of Great About Page”

  11. Sam

    Thanks for all the great examples Harsh. I know my about page could use some work.

  12. Hazel Kumar

    Waao, this is really great stuff, I don’t know why I took this “about us” stuff so lightly.
    Will surely look for implementing something different after reading this.

  13. Gaurav Verma

    Backlinko , neil patel, moz and shoutmeloud about page is very unique.

  14. Swayam Prakash

    Harsh, you missed to mention yours… ShoutMeLoud About page is full inspiration & motivation, loved a lot. In above all, I love Neil Patel’s about page most.

  15. Chetan

    I think you forgot to mention one more blog with amazing and inspiring about page. The blog is shoutmeloud

  16. Shafi Khan

    Hi Harsh,

    Definitely a very well selected and presented list of landing pages. I loved the landing page by Pat Flynn the most.

    Thanks for this post.

  17. Vishwajeet Kumar

    Great Post Harsh, About us page is most important element of a blog. With about us page, one can brand himself and engage with their users. People love to know the man or woman behind the blog they love to read and about us page is the right place to connect with your users and increase relationship.

  18. Riju Debnath

    Hi Harsh,
    Yes All the 11 about pages are great. But for me it`s ShoutMeLoud`s about page is really special because my blogging journey started from here. The thinking of blogging came to mind after reading your journey. I think you should also add ShoutMeLoud about page in this list.
    Thanks for sharing awesome info through this blog.

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