What is Link-Building in SEO & Benefits of Building Links?

Link building is one major aspect of search engine optimization that you ought to know. In this guide, you will learn what Link building is and how it is beneficial for your website.

Start with reading about what is backlinks and benefits of links this will give you an overview of SEO basics and will make it easier for you to understand about Link building.

Benefits of Link Building

Link building is the process of getting links to your site. Most of the webmasters feel that; writing quality article will help them in getting links, but the fact is it’s not 100% accurate. Without making an approach towards generating links to your site, it will hard for you to rank higher in search engine.

Back in the days Link-building was an easy process, as you could easy automated tools, article directories, Web2.0 sites to generate links to your site. None the less, quality of an article or inbound links doesn’t use to count so much. On April 24, 2014. Google launched Google Penguin algorithm, and it changed everything about link-building. In today’s date Link building is a skill and it takes time for anyone to get it right.

In today’s date Link building is the process of getting links from high authority sites, quality sites and relevant sites. The focus is on quality and relevancy of links. More than that, diversity of links plays a significant role in higher ranking.

Benefits of Link Building:

Link building is an important part of Search engine optimization, and here I’m showcasing some of the major Benefits of Link Building for your Website. Link building is the process of building inbound links for your websites. The popularity of a website or blog is sometimes determined by number of inbound links.

Number of inbound links from quality websites is also a big factor in determining your Google page rank. Link building requires proper strategy and time.

After starting a blog or website, it is always advisable to spend starting weeks on link building so that one can give more exposure to your website on search results.

Incoming links from an authority website is always awarded in Google search result. Effective link building doesn’t mean building unlimited links but it means getting genuine links from website that are reliable.

  • More visibility of your blog in search result.
  • High-quality incoming link means your site will be admired as a valuable resource. This could be easily done by writing quality content.
  • Link building also helps in getting indexed in search result easily.
  • Link building is also considered as an important aspect of SEO.
  • Helps you to receive traffic from other websites linked to you.

Link building can be achieved with many strategies:

  • Writing Epic content (Content that are linked naturally)
  • Guest blogging
  • Infographics
  • Epic Videos
  • Directory Submission
  • Dofollow blog comments
  • Dofollow social bookmarking website.
  • Write pillar content and inform bloggers.

If you can create a template or WordPress plugin that can give the viral inbound links to you. There are many other strategies that people follow but if you have a niche site it is always said make a proper plan for the link building.

Do let us know which strategy do you follow and what are the other benefits of link building you can think of?

Subscribe on Youtube

Article By
Harsh Agrawal is a blog scientist and a passionate blogger. He is blogging since 2008 & writes about Blogging, SEO, Make money online & tech. His blog, ShoutMeLoud receives 1 million Pageviews/month and have over 700K subscribers.


COMMENTs ( 15 )

  1. says

    Harsha bro article is helpful and and one doubt Iam using blog commenting to build links. I came to hear that doing excessive is referred as spamming. Please clarify my doubt bro thanks in advance

    • says

      IT depends how you are generating links. You can create an epic post & promote it to reach those targeted webmasters who link or talk about such epic stuff on their blog. This would generate tons of links in shorter span. This is pretty common for viral content or news breaking sites. The point is from where & how are you generating the links. From where (Authority + Context) is more important.

  2. Shailendra Singh Bais says

    I keep adding comments to some top blogs. And I keep adding new blogs to my list. This Post was very helpful to me. Thanks Harsh.

    • says

      If you are regularly doing this, then you are on the right track. This will help you in link building, branding and will drive traffic too. Best of luck, and do come back later to share your overall experience with blog commenting.

  3. GarryHIllton says

    Hey, i have read this article and i got a very good advice from here. I stopped link building campaign last year and i think that is major fact behind my site losses.


  4. Samir says

    As of now twitter is perhaps the best and easiest way to get links, eespecially is you publish your tweets on other blogs. Please correct me if I’m wrong.

  5. Nihar says

    Link building is oe of the most important aspects but it is hard to get inbound links from big sites. If you have written something unique or create something unique, then you will get lot of incoming links.

    • says

      That’s very true. If anyone write quality and unique article he will get back link for sure, but for that it’s also very important to spread your article via social media.
      Else quality Directory submission
      Article submissions are some good alternative ways to get quality back link.

  6. Yogindernath says

    Nice Article Harsh..I also tried huge link building and with time my website has started getting huge search engine traffic… Any suggestions how to target international people outside india. My flow of traffic has been huge as per Indian time but quite less at night..

    • says

      Thanks and welcome to shoutmeloud :)
      I will update you about how you can target foreign visitors as well once I will have something based on proof.

  7. Zubin says

    Yes, absolutely. Link building is essential to make sure that readers and search engines, both know that your site “Exists”. It brings you traffic, improves PR, improves Alexa which in turn brings you more traffic.

    Nice post, precise and informative.