Branding of a blog is the most important feature that often many bloggers miss out on. Apart from good content and optimization, making a Brand out of a blog can boost your traffic exponentially, and you have better chance of becoming an authority blog.
By building a brand you are establishing yourself and your company as one of the key player in your niche and people will love to link with you in any possible ways. Branding yourself or branding your blog are two different things and in this post I will talk about how you can brand your blog. Covering all the aspects of blog branding is not possible, so I will highlight only key points which are most important part of branding.
- Also read: How to build a trustable blog for long-run
Tips to help in establishing your blog as a brand:
Choosing Domain name:
Branding starts with choosing Domain of your blog/Website. The URL should be catchy and it should also tell what your blog is about. More over if you use any word like (Shout-Me-Loud) , Make sure you brand it properly. Let the people remember your name. Short is always sweet and better, but if it’s big, make sure it should rhyme in some way that people are bound to remember the name.
Your blog design is an important aspect of branding. Make sure you get a custom or any good looking premium template for your blog. There are many great themes out there, and you can start with simple $80 theme from Genesis, which will not only help you to give a good design for your blog, but also it’s fast and search engine optimized.
One thing which is very important from branding aspect is niche of your blog. Instead of blogging on multi-niche, you should blog on a single niche, and try to cover every important news from your industry. You should also curate other content on your blog social-media profile. Make sure your content is not a mediocre content, and set your target to create quality content.
Eye Catching Header
The header of your blog should be able to catch attention of your readers, it helps in attracting your viewer moreover there is increased chance of someone visiting your blog for first time to become regular reader or atleast bookmarking your blog.
It also helps in making your blog stand out of other blogs and also be easily memorable. If you are investing on your blog, you should make sure designing logo+ banner should be a part of it. Hire an expert or put a bid request on freelancing sites and get your logo done. Do remember: A visual impression last for ever.
Your Blog Gravatar
First of all get some unique logo for your blog and make this your wordpress gravatar, it can even be your own photo. Use this gravatar while commenting on other blogs, this will help establishing an image for your blog. Try to use the same gravatar everywhere, including Twitter, Facebook and so on. Remember people can remember an image in better ways than text.
Unique Style Of Writing
If possible have some unique style of writing, this way your readers easily get associated with you. Style can be anything like sharing some incident in between your post (obviously it should be related !!) or some punch line that you always write. But be wise in choosing your style as it may prove to be offensive to certain readers so chose it carefully.
Dedicated ID for your Blog
Have dedicated ID’s for your blog on social networking sites such that username of each ID should be your blog’s name. The main advantage of this, apart from SEO, is that when your blog’s name is searched in google, all your blog’s ids will be displayed, giving your user an impression that your blog is active and popular.
Helping others surely helps in branding, as for the person that you helped will never forget you and your blog and will easily become a regular reader. Helping can be done by starting forums on your blog. “Helping” can also help in promotion, you can create a video tutorial with your blog’s name and little description embedded in it, and share it on many video sharing sites.
Many buddy bloggers try to drive traffic, build backlinks and comment on other blog, But before you start doing all this, is your site ready for branding? Can you call your blog as a brand? Do let us know what do you do to brand your blog?