When you start with Professional Blogging, you follow a cycle. You create your first successful blog and then you move to starting another blog and then another. All professional bloggers have a dream to have a successful blog network so that they can be popular in all kind of . And for many bloggers this dream do come true but unluckily for majority bloggers the dream is just a dream because of the ups and downs they face while building a blog network.
Starting a blog network is not an easy task, every blog in a blog network must be popular to make a blog network popular. You will get many hurdles while building and maintaining a blog network and many bloggers quit because of these hurdles. To avoid such situation you need to be positive and remember few factors which are important to build a blog network.
Building a Blog Network? Things you should know:
If you want to make your blog or blog network successful you need to have a proper planning. You need to be clear about your goals and what you want to achieve. Make a plan and checklist of all the task, few of the important plans would be:
- How many blogs you want in your blog network
- Deciding the Niche for all blogs
- Frequency of blog post on all blogs
- Deciding and planning about milestones
- Market research about competitors in blogosphere (Use SEMRUSH)
- From where you will outsource work
- Blog platform and architect. (Use managewp.com to maintain multiple blogs)
- Make a Blog Business plan for every blog
These are just few must have plans to make and there are lot more plans keep on adding and changing as soon as you start building a blog network.
Hard and Smart work
After planning it’s better to start implement and get disciplined in work. Make sure you meet your deadlines, find better way to be productive and active in writing articles as well as in social media. Maintaining all the blogs and promoting it is a time consuming task because blogging is not only about writing articles, maintaining blog and promoting it is also important. Thus if you are planning to have a blog network make sure you prepare yourself mentally and physically that you need to work hard.
Building a Team
If you want to make your blog network successful it will be important that you keep on updating all blogs on a regular scheduled basis. Thus it would be better if you have a team who can help you in managing your blogs like writing articles, promoting them or handling blogs technically. Having a team helps you to maintain your blog even when you are busy with other things. Make sure you hire writers who can provide you updated and quality articles.
Also, one of the mistake we do when managing multiple blog is, we tend to ignore few blogs as we move ahead. My recommendation would be, follow a posting schedule and stick to it. For example, you can decide :
- Blog A: 20 posts a month ( 5 a Week)
- Blog B: 8 posts a month ( 2 a week)
- Blog C: 4 Posts a month (1 a Week)
Now, on the first of every month, schedule posts on all these blogs as you have decided. This way, you don’t need to worry about blog updates in between the month. And, as you get time, you can post new and fresh content right away.
Preparing a plan or a team might be easy for you but managing your blogs according to your plan and handling team is very important. Keeping the schedules according to your plan for all the blogs and keep on checking the errors or problems in your blogs is very important. Links of all the blogs should work properly, technically all the blogs should be good and without error is really important. Apart from that Keeping your writers motivated and giving proper feedback is the next thing you need to do.
If you are planning to go big, you have to think big “Money makes money”. Have a decent budget for the marketing of your blog and for other work and tools. There are many paid and free tools which you will be needing over the period, and also as I mentioned, you need to outsource lots of work.
Investment factor depends on individual that how much he want to invest on his blog network but few basic things are always required such as having a reliable web hosting for all your blogs thus to avoid downtimes or poor maintenance. Thus it is important to avoid free webhosting service. Apart from that paying to your team or investing on SEO services or designing your blogs can also increase your investment.
One hard part is managing so many social media profile at one time and keeping them updated. I suggest use a professional tool like Hootsuite, which will help you to manage all your Social profiles, including you can also set auto publishing on Google + pages.
You should always remember, maintaining so many blogs is not going to be one men job and you need to learn how to delicate the work and get work done. Many Bloggers, Including me find it hard to delegate work and do most of the work ourselves, which is a really wrong approach. If your target is to build a big network of Blogs, you need to create a hierarchy of team and assign one blog to one team. You also need a SEO guy, a designer, a marketer, a B.D.O and more people, as you grow.
You need to be really focus and aim at something really high, for example you can set your goal as: “I want to create a network of blogs bigger than Lifehacker.” Though, never ever compramize on quality of your blog and give every blog as their own identity. Try to take advantage of branding by keeping something similar in all your blog network, that could be design or could be name of domain. For example, here at ShoutMeLoud we use SHOUT as brand name.
I hope above tips will help you in starting a blog network of your own. But, if you have more questions related to maintaining and management for your network, do let me know via comments.
These are few factors which you should keep in mind before starting your blog network. If you are aware of more important tips to start a blog network do share with us. We would love to know your views.