There are 130 million+ blogs on cyberspace but hardly 10% are updated atleast once in a week. Even if you write content daily, hardly 10% of daily updated blogs will have more than 10 visitors. I really wonder what it takes to make blog successful. Had it been year 2000, merely good content would have brought visitors to your site. But with all the information super-explosion situation is much different in 2010. Fortunately we have solutions available to market our blogs to make it a success.
Obviously to market blog one need to reach more and more net-surfers. Most of the blog promotion tools try to achieve this in one or the other way. Best way to choose proper tool would be to simulate the surfer experience in your mind.
Here I am taking stock of some of best applications available in for blog promotion. I have given them ranks also, but frankly you need to choose your own medium based on your requirements from typical visitor.
Innovative Marketing tools for Bloggers:
Number 1: BuySellAds
Most obvious concept of blog promotion. Buy ad-space on other popular websites and showcase your blog/site in that space. Of-course that costs money. BuySellAds have tried their best to simplify payment procedure. You can browse available sites category-wise. BuysellAds is the best among all as I liked the buying ad space and selling ad space option.
Here comes the common man’s solution to promoting blog. Numbers are very impressive for BlogExplosion with 110,236 blogs in directory I have to say they have massive appeal and It’s free. The best feature of this site is ‘Battle of the Blogs’. Here blogger can set up challenge for blog supremacy when some other blogger accepts the challenge, voting takes place where in 15 bloggers vote for whichever blog they find better, based on majority winner is declared. Winner and voters get points for that. Benefit for the blogger here is that winner’s name and blog link is displayed on the page which helps generate traffic. Also like BuySellAds you can buy or sell adspace but system seems to be very crude here. Overall a good system for part-time bloggers.
Number 3: Adgridwork.com
Adgridwork.com implements concept of grid. Your site will show other people’s site advertisement. Your site advertisement will be shown on other people’s site. Don’t get to choose site though. But if you don’t want to show other people’s site advt. on your site, there is no solution. So the site is only for bloggers who want to co-operate with each other to build traffic. Chances of getting genuine readers is very high.
Number 4: Google AdWords
Google Adwords is costly way of adding site visitors to your blog. All you have to do is buy some words and when somebody searched the same words in google. Your site advertisement will be displayed on page. Apart from being costly, getting genuine readers is very difficult through Google Adwords which ultimately matters for success in long term. On the other hand google adwords is extremely popular service. If you are in situation where money won’t matter and all you need is visitors, this is most reliable and fastest way of adding visitors (though very few may actually return to your site).
Buzzom Blog Ads
This partly free and partly paid service was recently launched. Buzzom Blog Ads overcomes the deficiencies of Adgridwork.com. Here either you can cooperate with system to show other people’s site advertisements on your site and get in-turn your blog advertisements shown on other people’s site(Similar to AdGridWork) or if you don’t want to show any advertisements on your site, you can buy impressions (which are very cheap 10000 for $10) and you can burn those by requesting other bloggers to show your site’s feed on their site. Every time visitor sees your site’s advertisement you burn an impression. Also if you have steady flow of visitors and want to earn some money without changing the your writing pattern. All you need to do is register and if some advertiser requests you to show advertisement, you can add small code to your site and done! Now every time a visitor to your site sees the advt. you get paid. This is indeed magic tool for all kinds of bloggers.
Buzzom Blog Ads is recently launched service. Not many blogs will be participating in the program. It will take some time for this program to really gain momentum. So it may limit your options right now. You can also promote your blog even if you don’t have money. And then standard options of buying and selling ads are always there.
Do you know more innovative marketing tools for Blogs, which we can use to market our blog?
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