Google search is one of the most popular search engine, and to ensure the quality of search results, sometime they ban websites to appear in search results. These websites are usually spam sites or low-quality sites. In majority of the cases, such sites are created intentionally, and at times such incident happens by mistake. For example, if your site is hacked and malicious code is there for long, Google will ban your website from Google search. Though it’s not your mistake, but your website is your responsibility, and to ensure safety of Googlers, Google has to do it. Here I will outline few more reasons:
What factors may lead to Google search ban for your Website:
Posting Duplicate content /Duplicate site.
Duplicate content is one of the biggest reason why Google will outrank or kill your site completely. Most of newbie bloggers, who are unaware of real concept of blogging, they usually copy blog posts from other popular blogs, and drive traffic. Google bots have become very smart to find such copy paste blogs, and they penalize them or completely kick out from Google search. As a webmaster, if someone is copying your blog posts, you can always report it using Google DMCA tool. If you need more details and insight on duplicate content, I recommend you to read following articles:
- What is WordPress duplicate content issues and fix for SEO
- Will I get penalized for duplicate content
Don’t use Easy Traffic Tricks.
If you are using some spam scripts or any free traffic exchange method then be ready to get banned.These sites may pretend that they keep your information safe but actually they don’t and can sooner or later get you banned from search engines. Never go for Easy. Take a better way out.
Keyword spamming or keyword stuffing.
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This is called keyword stuffing. If the keyword is used too often then Google can place a filter to reduce your site ranking or may ban you if the problem is severe. Best way is to rotate your keywords or read this post on detailed usage of keywords in a post:
- Write for readers ,Not for search engine.
- How to use keyword effectively in your blog posts
Robots or meta tags
Make sure that robots.txt must exist in your site and is dofollow for all search engines.Until and unless you want to keep it secret.
Wrong content in your robots.txt may prevent Search engine crawlers to stop crawling your website.
Backlinks but no badlinks.
If you try to link suspicious sites which has already been penalized. Like sites which is used by spammers to install unwanted malware and and spyware to user computers . Also, don’t link out to Warez sites, hacking sites or pornographic sites.
backlinks to avoid-
- Adult sites
- Gambling sites
- White hat method to build backlinks
- What are backlinks and importance of backlinks?
Buying links may not ban you but can effect your page rank. Google is getting smart and has been catching such methods which puts your website on to top in few weeks.May sites that has sell links has been devalued by Google making it waste of time and money. You can learn how paid links affect SEO of your blog.
These are just few of the many reasons why Google bans a Website from appearing in Search results. My 2 cents: be natural, and use only white-hat SEO techniques for ranking higher. Try to implement all known signals for higher ranking, for ex: Page speed, quality content, authority links and so on. Don’t get in trap for rank higher in no time, because if you will use any black hat SEO technique, sooner or later, Google will find it and will ban your website from search.
These are few tips which I can suggest for you to stop your website from getting banned in search engines. I will love to know more points from you.
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