You have probably seen many blogs conducting giveaways, and after seeing how popular they were, you probably thought that you should be doing a giveaway too.
If you are one of those people who can and wants to invest in their blogs, but you are still not announcing giveaways, then you are not maximizing your marketing potential as much as you could be.
If you think that giveaways are of no importance in blogging, then I’m sorry to say, you are wrong.
Benefits of Blog Giveaways
1. Increases Popularity
Giveaways usually get their participants to share a post on Facebook, Twitter, etc. to get an entry into the giveaway. This not only popularizes the giveaway, but it also popularizes your blog.
Suppose the person who shared your giveaway turns out to be a person with a large number of friends and followers; your blog might then receive a huge amount of traffic.
Just promote the giveaway a bit in the beginning, and then leave the promotion work to the participants.
2. Readers Get Rewarded
I often think about how I should thank my loyal readers.
And the answer is simple: Launch a giveaway.
Giveaways reward your readers.
Make sure that the prizes you give away are useful, and that they will be sufficiently rewarding to your readers.
If you have a large reader-base, and you are consistently being supported by that base, then you need to reward them.
This won’t only reward your readers, but it will also motivate your readers to actively support you even more.
3. Increase In Statistics
Recently, I organized a giveaway on my blog where the entry was signing up for my email list. The giveaway turned out to be super popular, and I got around 25 to 30 new email subscribers, and only a few of those people (2 or 3) have unsubscribed from my blog.
With tools like Gleam, it’s pretty easy to monitor the statistics.
You can get people to do anything you want:
- Like your Facebook page.
- Follow you on Twitter.
- Share your post on Google Plus.
In short: Giveaways work, and they can do wonders for you.
Have you ever organized a contest on your blog? Let me know how it went in the comments below!
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