Keywords Vs. Search Queries: What s The Difference?


Are Search Queries and Keywords same thing or not?

Are you also confused between Queries and Keywords? Then this might help you to understand the difference between these two.

Keywords Vs Search Queries
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It is seen that most of the bloggers are not able to define the Queries and the Keywords and they mix up both. But in reality it is not the same thing both are different. There is a minor difference between these two and we are going to discuss that difference here.

What are Search Queries in SEO?

Queries are related with the users i.e. those who want to search something on the web. So, they will open any search engine and will type about what they want to search. Let’s take an example. A user wants to buy ‘blue jeans’ online then what he will type.

query vs keyword
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What users write to search anything is called query. The query is something that as a writer or marketer you can’t predict. They will type anything to search and you have to catch that query using the keyword.

What is Keyword?

The keyword is a specific word that users are looking for on the web. In the above example, a user wants to know about Blue Jeans so that is your keyword. As a marketer or SEO master, you have to more focus on what user is trying to search?

In general you can say that Query is related with users and Keyword is related with marketer or SEO master. But as a marketer you have to take care of both because your keyword lies in users query and you have to find it and then have to put it in web page or article.

Check out:

Query Vs. Keyword?

As mentioned above

  • Users use Queries
  • Marketers use keywords

From this, we can say that users don’t know what keywords are while searching anything.

Does it mean users are dumb?

No, I want to tell you that users don’t know what marketers are targeting which keywords. Users will simply type what they are looking for.

Same situation happens with marketers, they don’t what users will type to search their products. Here comes the keyword in the light. Marketers have to research all queries (the words which actual users type) to find keywords.

So now we can define both as below,

  • Query: What users actually type in search bar
  • Keyword: What marketer’s targeting

How to Convert Keyword into Queries for traffic & profit?

Keywords are the base of SEO campaign and using it you want to get ranked. But keywords are not the reality. It represents what you want not what users are actually searching.

From this, I would like to ask a question. What kind of traffic do you want? Do you want traffic that you want or traffic from queries that users are actually searching?

As per experts, you will gain more traffic from the queries that users are searching.

How to find Keywords from Queries?

The success of all well-known bloggers is they always research queries instead keywords. So, start researching your queries and how you can do that?

Use Google Webmaster Tool (now it’s known as Search Console) to find for what queries your site is getting the impression? For that go to your Webmaster account and navigate to ‘Search Traffic’ where you will get the list of Queries. From these queries, you have to find the best possible keywords.

NOTE: This tool shows only those queries which brought users to your site. You have to also focus on those queries that don’t bring any visitors to your site.

Must read: Awesome SEO trick to find profitable SEO Keywords

Another cool way is Google auto complete. When anyone type in Google search bar it will show you some suggestions. Don’t you ever think that where do these come from and How Google decides what to show?

The answer is this autocomplete feature algorithm depends on popular search trends. As an example when you write ‘popular holi’ then Google may provide this result.

Google autocomplete
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Once you understand what is popular in a Google Query then you can easily target queries that you want to.

How it Works?

Now you have two ways to market your product. First, target Keywords but make it useful according to related queries. Second, research queries and find the best keyword from it.

Let’s take an example to understand both cases. As per first case your main keyword is ‘Self Improvement’ then your queries may be like this.

  • Self Improvement meaning
  • Self Improvement ideas
  • Self Improvement quotes
  • Self Improvement books
  • 5 great Self Improvement tips

Now as per second case you got some query from Webmaster tool and noted that some visitors found blog article based on query ‘how can I develop myself’.

So from this query you can also discover other relevant queries like

  • how can I grow personally
  • how personal development can help me
  • how to improve myself online tips

It is obvious that some are not aware with term ‘self improvement’ and due to that they may never find your site unless you target these alternate search trends (queries I listed above)

Final Words

From all these we can say that the difference between ‘Query’ and ‘Keyword’ is fine but very important also. I hope now you can easily difference out strong keyword and the reality of queries.

If you any further information about this then you can share it in the comment section below.

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Authored By
Myself Jay and I am a Blogger by Heart. I love to blog and work with WordPress. Apart from blogging I love to travel and want to travel whole World, so I can make a travel blog.

28 thoughts on “Keywords Vs. Search Queries: What s The Difference?”

  1. Hemant Khatri


    Nice and well compiled article. Thanks for clarifying the difference between query and keywords. Great post!!

  2. Sareeka Gupta

    A very nice and well explained article. I often get confused between queries and keyword.

  3. Tanmoy Das

    Everyday you learn new and this was totally new to me. Thanks for such a nice informative article!

  4. TripsNirvana

    Thanks Jay for this excellent article. This surely gave inputs how we need to target and link queries to keywords. Thanks again

  5. vikasbook

    Jay you explained it very smartly and this way we can customize our content to target multiple keywords. Searcher put queries to find the best result as no visitor search think about keywords so long tail keywords take place. Focusing on query is much important for any marketers

  6. vikas

    Hi Jay,

    I have seen many blogger and online marketer, who think keyword and query as the same thing. But, in reality they are completely two different thing, but link to each other. I hope after reading this post, they can understand in a much better way. Secondly, there are some helpful tools like SEMRUSH which can also helpful to find query related to a specific keyword. Finally, thanks for sharing such a useful blog post.

  7. Yordi van Dijk

    Thanks Jay for this great explanation.


    Yordi van Dijk

  8. Ryan Biddulph

    Jay, super helpful breakdown here. For newbie and even intermediate bloggers, folks tend to get lost in terminology. Definitely a powerful primer to get your SEO game down pat. Tweeting of course 😉


  9. Vishal Verma

    Thanks for this Great article. I find this interesting queries & keyword.


    Hi Jaym,

    Definitely a very useful article. It make clear sense to understand the difference between SEO Keywords & Queries. Thanks a lot for sharing this informative article with us.

    Keep it up.

  11. Muqaddas Noor

    Great tip Jay! You should get more traffic working with queries. I love using Google Auto Suggest to find more searches for my websites.

  12. Rohit Singh

    Thanks Jay for this post these are the simple but advanced tweaks which many bloggers don’t know but the smart bloggers know how to use keywords in the queries to build up a nice natural sentence! Keep up the good work

  13. Hemant Khatri

    This is nice well articulated post about query vs keyword.
    Thanks for sharing with us.

    – Hemant Khatri

  14. Rakesh Aryal

    It is said that nowadays google search engine does not give preference to keywords, isn’t it?

  15. Gurmeet Singh

    Very Well Explained the exact difference between SEO Keywords and Queries. I have a question, what are more important in SEO, keywords or long tail keywords? Whatever may be more important, also tell me that where we should use long tail keywords in the blog post? In the title, In the post body or anywhere else?

  16. Aakash patel

    Superb explaination brother. Finally i also found how to use queries as keyword in the articles. Thanks

  17. Vivek Bisht

    Hello Sir
    You Explained Very Well.
    And through this article it is easy to understand the difference between Search Query and Keywords which is more impotent factor for every pro blogger.

  18. James Lenfers

    I would say you seriously know what your talking about here Harsh. I checked the shoutmeloud domain on backlinks, referring domains and traffic sources and your direct traffic is seriously significant, but the search traffic percentage is very impressive. It didn’t happen overnight I realize. Almost 7 years now on this domain.

    But I can kind of see what you did here over time. You branded yourself heavily enough the search engines started paying you attention and just kept building and building on branding, which created more referrals for more branding and you wrote and wrote and wrote and paid attention to what you were writing and search engines picking it up well, queries and keywords doing well.

    I find this interesting, because I have looked at allot of sites that do not do well at search engine rankings and traffic even though they have a massive number of backlinks and plenty of referring domains, and still they have to rely on heavy use of social media to get seen.

    I look at their articles and I can kind of see why. They are very short, almost blurbs, and not optimized well at all. So they established the branding a search engine would give them serious rankings, if they paid serious attention to what they are writing.

    1. James Lenfers

      Sorry Jay. I said Harsh and Jay wrote it. Tired I guess. Well, that’s alright. You guys moderate everything anyhow. If you want to post it, just write in Jay.

  19. Aman Yadav

    Thanks JAY for such a mind blowing post.By queries & keyword confusion clear

  20. Santosh Das

    Thanks for this excellent explanation. The difference is now crystal clear.

    1. suri

      Now the picture of Query & keywords become more clear in my mind. Thank you so much sir.

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