PostPlanner Review: Facebook Marketing App on Steroids

PostPlanner Review
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Facebook has always been one of the top free tools for internet marketers and brand managers to drive traffic and to create brand awareness. From a blogger’s point of view, Facebook is one of the easiest ways to connect and engage with your readers.

For ShoutMeLoud, I use Facebook as a major social media channel to connect with other Shouters. To assist me with this process, I use various Facebook tools and apps.

Today I will be reviewing the PostPlanner app for Facebook, which is the perfect marketing tool for Facebook pages.

I switched from PostRocket to PostPlanner for three simple reasons:

  • Money: PostRocket costs more than PostPlanner, and for those who are managing multiple pages especially, PostPlanner is better for the budget.
  • Features: PostPlanner is packed with tons of features that make it a real time-saver.
  • Use it directly from Facebook: The PostPlanner app interface is accessible directly from Facebook. You don’t need to login to any 3rd party website, which once again saves time.

Let’s take a look at what makes PostPlanner my new Facebook management app:

PostPlanner App: Facebook automation and marketing tool

PostPlanner is a Facebook app which helps page administrators and group administrators automate their Facebook property. There are tons of helpful features help users to make most out of their Facebook marketing effort.

Before we delve into the details of some of the most notable features of PostPlanner, let’s take a look at a quick feature list of this useful Facebook app:

  • Post queue: You set a time for posting, and add status updates in the queue. With two hours of work, you can easily automate a month’s work on your Facebook pages.
  • Targeting: This is of the most notable features of this app. Apart from queuing your post, you can also set a target audience for your post. For example, you can target a country- specific audience while scheduling or queuing your post.
  • Post link as image: Images work much better than direct links on Facebook, and with one click you can publish a post link as an image. This will not only increase the visibility of your link, you will also get more CTR.
  • RSS feed automation: You can automate publishing from the RSS feed. This is handy, but somehow I prefer manual posting to auto-posting. It is a good idea to link your feed with your Pocket app feed, and use it to share your best content.
  • Status idea engine: Status idea engine will help you to post quick updates using PostPlanner status ideas. There are unlimited questions and status ideas that can be used. The best part is that this will help you to increase engagement and communication, and thus obtain more “Likes”. The perfect way to beat Facebook EdgeRank!
  • Trending content: Using this feature, you can find the top trending content on the web based on any keyword. This is very helpful toward finding readable content on your pages and groups.
  • Post to the list: If you administrate many pages or groups, and you want to share the same content on all of them, you can can use this feature of PostPlanner to do exactly that. Simply create different list,s and share the same content on all of them. You can also manually share the same content on multiple pages or group, if you choose, and you can post to the groups that you have joined.

These are just few of the many features offered by this app.

Now let me explain some of these features with the help of screenshots.

Facebook status ideas engine:

One of the major problems with Facebook pages these days is engagement (Facebook EdgeRank). To ensure that your status updates are seen by everyone, you need to come up with some pretty compelling status updates, which encourage user interaction in the form of “Likes” and comments.

Facebook Status ideas
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PostPlanner status ideas is an answer to this problem. This feature was created with the idea of beating the Facebook EdgeRank algorithm in mind. You can select from the vast pool of status ideas for your pages and/or groups.

 

Auto Publish RSS Feeds:

When you are running a content blog where you publish 5+ posts a day, auto-publishing is your best bet for saving time, and you can achieve this goal easily with PostPlanner. PostPlanner allows you to auto-publish blog RSS feeds to your pages or groups.

RSS feed automation
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The setup part of this feature is straightforward. All you need to do is select the page or group, add the feed URL, and you’re done.

Content engine:

In order to create a particular niche expertise and brand on Facebook, it is a good idea to share the best content from other blogs on your pages as well. The content engine will help you to discover new top content based on any keyword, which you can share/queue with one click. The best part is that your searched keyword will be saved, and you can use it anytime to find new content.

Post Planner content engine
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Time Zone specific update:

PostPlanner addresses the most common problem with Facebook’s status update, and that is the time-zone difference. For example: If I want to publish a “Good Morning” message on my Facebook page, I will be posting it at 8 A.M. IST, but for countries other than India, it might be evening or afternoon.

This destroys the level of personalization, and your page becomes more country-specific rather than being a global page. With PostPlanner’s auto time-zone conversion, when you schedule an update for 8 A.M., it will be posted at 8 A.M. local time for India, and 8 A.M. local time for the U.S., etc. You will find detailed information about this excellent feature here.

When you start using PostPlanner, you will want to adjust a few settings:

  • Default page: Choose a default page for posting. You can change it to any other page at any point in time.
  • Queue time: You can set the time for queuing your post. This will help you to avoid having to set the time manually when you’re scheduling a post. It will be the same as buffering your post on Facebook.
  • Make a list: If you manage multiple pages and groups, this feature will make your Facebook automation easier and more fun.

Is PostPlanner worth your money?

Whenever I give consideration to a paid app, my first questions are: Is it worth my time and money, and is it worth recommending to ShoutMeLoud readers?

PostPlanner is useful & something you can put your money on. Recently, there are complaints from the users regarding support & cancellation of the plan (See comment below). Anyways, at times 1-2 bad experiences are part of a popular program & it’s worth trying since price starts at $19/month. For this price you can manage all of your pages and groups. For advanced features like viral trending topics, queue posts, etc. you can avail yourself of the GURU plan which carries a $29/month price tag. Social media marketing companies can opt for the agency plan which comes with a multi-branding option. You can check out all of the plans and features here.

You can also try the Pro version of this app for free by clicking the button below.

For bloggers with one or two pages, there is a free version for you to try.

For those who use Facebook pages and groups as serious marketing tools, the GURU plan is recommended.

Check out PostPlanner

How many of you are using the PostPlanner app? What are the features you like about it?

Please share your views and feedback.

If you find the information in this post useful, please share it with your friends and colleagues on Facebook, Twitter and Google Plus.

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Post Planner Facebook App
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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

16 thoughts on “PostPlanner Review: Facebook Marketing App on Steroids”

  1. Jay Castillo

    I signed up for the free version but it only allowed me to schedule one post, I’m being prompted upgrade to “guru” to queue more posts.

    I made a quick search for similar tools and found out facebook page admins can already schedule posts on their own pages with no limit, no other tools needed, which is what I am doing now.

  2. Hi Harsh,
    Thanks for sharing all these nice information with the blogging community and being a tutor to newbie bloggers. I regularly follow your articles, and I see the images in your articles are kind of not clickable like links, i mean they stick to the page. Is there any setting in WordPress or any trick. Any suggestion please.

    Thanks
    Pradeep

  3. Hi Harsh,

    I was in confusion whether to buy this app for my Facebook page, the moment I saw your article in Google search I knew You would post only honest reviews, so off to get post planner 🙂 Thank you

  4. Ingrid Cliff

    I tested PostPlanner for a few months and found the results less than stellar. There are other free options as Jay mentioned that do a better job. If you use Feedly, Hootsuite and Buffer you will have the automation sorted, and simply checking Pinterest for posts with high numbers of pins will give you a better content result. Unfortunately I signed up for a year’s plan. They autodeducted a second year without authorisation or notification and refused to issue a refund. All in all, I would not recommend PostPlanner for anyone looking for ways to improve their social reach.

    1. Harsh Agrawal

      @Ingrid
      Thanks for sharing your experience with Postplanner. These days, even I find them to be too promotional. I’m a paid member with them, even though getting their promotional email every now & then.

      1. Thanks Harsh. Heads up that you need to give a minimum of 60 days notice of any cancellation with them … And then survive 20+ emails from them requesting you to reconsider.

        1. I just got autobilled…about 6 weeks in advance of when my initial plan would expire. I tried to cancel and get a refund today when I saw the charge pop up and they are refusing to issue me a refund. I am going to dispute the charge with my credit card company and if that doesn’t work, I’ll try the Better Business Bureau. A simple google search turned up several people with this issue. As far as I’m concerned, I don’t care how good the product is, with that level of customer service, I’ll never use or recommend it.

    2. Melva Aritonang

      I also just got autobilled recently. I’ve tried to cancel and get a refund but they refused to issue me a refund. They event block my Facebook account so I can not make any comment of their FB account. I am really disappointed with Post Planner. I agree with you, I will not recommend PostPlanner to anyone

  5. Mike Edwards

    PostPlanner is a rip-off service. The auto-billed me 2 months in advance of the expiration with you warning emails/notice and refused to credit me back stating I should have read the contract. They can hit you with tons of marketing emails, but when it comes to $$$, they don’t want to hear it. Poor customer service.

  6. Rick Knight

    Has anyone tried to completely remove their information from Post Planner. I have removed all my social media accounts, but the folks at Post Planner claim that they can’t delete my account with them “… due to compliance reasons with credit card companies, etc…” Sounds fishy.

  7. I was billed $948 for a wrong plan and unwanted upgrade that they won’t cancel. And I had everything paid until July 2016. Buyers beware!!! #scam #fraud

    1. Same thing happened to me, i have filed a complaint with the FTC and submitted my emails to them. I suggest anyone else with a similar issue do the same.

      1. Antonio Crutchley

        Yes – I am the latest victim. They renewed a subscription that I had no intention of renewing and refused give me a refund.

  8. Prakhar Verma

    Hi Harsh ,
    Could you please let me know do you still find this tool useful ? I am afraid that posplanner guys will charge extra money as per the above reviews. Also can you please update your comment settings so that viewer/reader can also see at what time people commented on your blog posts.

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