We often encounter a beautiful, fancy homepage with a nice-looking “Services” page and a nice-looking “Contact Me” page. But when you click on “About Me”, you find an awful and loosely written page.
Of the many elements of a website, the “About Me” page is among the most important.
- Update (Jan 2017): Here is a free plugin which lets you design a great looking “About” page.
Why should you have an awesome “About Me” page?
1. It defines the personality of the blog.
An “About Me” page is the foundation of your site. This single page tells the reader about you — who you are, what you do, and what your blog is all about.
It contains some important information about your website, service, or organization. This is a page where you tell the readers about your company, and the place where you describe your achievements and strong points.
For example, a company’s “About Us” page should contain the following information:
- When the was the company founded.
- Where the company is located.
- The company’s vision.
- The number of employees.
- A general description of what the company does.
- Achievements and goals.
You can begin with something about yourself, your blog’s foundation, your achievements, your vision for the future, what do you do, and what action your users can take next to benefit the most from visiting your blog/website.
2. People want to connect with real people.
If you check your analytics, you will see that your “About Me” page is likely one of the most viewed pages of your site. This shows that people are interested in knowing who you are.
For this reason, you should maintain a human touch. Add in some humor or personal flair, while still maintaining a clear level of professionalism.
If a group of people are involved in your company, you can link to a page of your website that introduces your colleagues. This will allow readers to know more about your team/company.
They also might be interested in connecting with you via social media.
Add in a few ways that users can communicate with you.
3. It builds trust and authority.
Including testimonials and videos in your “About Me” page helps you to not only gain trust with your readers, but it also builds authority in your niche.
If you have been featured in some famous blogs, journals, or newspapers, or you have received an award for your work, don’t hesitate to mention it. People love learning from the best.
Important: Make sure the contact info in your “About Me” page (that I talked about above) is up-to-date. If this is outdated information, you will lose trust!
4. It’s a great landing page.
Since your “About Me” page is among the most viewed pages of your website, you should use it to direct your readers/customers to other important pages of your website, such as your social media pages or any other resource page.
Here is an example of the “About Me” page from ShoutMeLoud:
Like every other page, your “About Me” page should have some kind of call to action. Decide what action you want your readers to take, and ask them to take that action.
How can you get more personal with your readers?
You can add a snippet of your “About Me” page to your sidebar or footer.
If there are readers who are too lazy to click on your “About Me” page, they might read a short snippet about you and be compelled to check it out.
Leading readers to this page will help you convert them from passing visitors to loyal subscribers.
What do you think an ideal “About Me” page should look like? Let me know in the comments below.
Here are some more posts about making a great “About Me” page:
- The 11 Best Examples of A Great About Page and Why They’re Great
- The Top 9 Secrets For Writing An Attractive About Page
- Why Your Website Is Naked Without The About Page
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Hi Harsh
I am preparing my “About Me” page and I am getting information from various links and this post to design it better.
I have made a to do list of all important tasks to design my blog, priority wise. I am going one by one. This way I can concentrate on one task at a time so that it is done perfectly. It takes time but it is necessary as my blog is in initial stages.
Thanks for your important points given in this post. Also “About Me Page” will be helpful to design this page.
Harsh sir,
Good afternoon
I inspired by your articles, and I want to start a blog I am very interested in write something but problem is I working as government employee.
If I earn money in online is it illegal or any problems will be come?.
Pls suggest me sir.
Its always Good To give Some Basic Details Which Could Be interesting In some way,
To Be professional In blogging i think Its best To start From Your About Me Page So that You can Even present Is any Firm Ask about Your Site
I was not having an About Page when I started my blog because I did not want to show off my name and photo. But later as part of the customary practice I added an about page and it showed the result. The reason (as I had mentioned in a Problogger article) why it turned out better for me could be because I had written a story which my dad had told as well. It conveyed the theme of the Blog well. Readers love stories rite..
really true harsh,
some of the readers only subscribe after reading the about page
Good post,every blogger should link about me page to his blog as other bloggers tries to knew about you
I am doing job in a telecom company and i never mind writing about me page on my blog. If anyone blog without any intention of making money then it doesn’t matter at all. I don’t think any company mind its employ for being a blogger until blogging doesn’t ruin their business. Its immense pressure on Bloggers to find a time for blogging apart from day time job. So it is good that anyone can have both; blog and a job. It define the credibility and ability to deal in immense work pressure.
About Me is very important eespecially for 1st time visitors. I do have a little about me page, but not really in details. Maybe I’ll need to update it again.
I love to read about me page. Most of the time i read if, i find any page like this.
About me page is inspirational to other peoples. Once i read blogger who bought a domain name and hosting by working online. And then how he grows from smaller to bigger. This is thing motivates others. And give sharp look on persons personality.
Also, agree with atul too. because the company i got placed has mentioned..in agreement that you should not do side business. If they consider blogging as business. You will loose your job. if you are blogging once in a week then ok. Company want employees full dedication.
I’ve been blogging since past two years and never wrote a single about page on any of my blogs. 😀
This is something I need to do for my blog. Earlier today I decided to drive over to my grandmothers house and eat dinner there and we ended up discussing old memories. She reminded me of several of my first attempt to make money as a child. Thinking back on it, I’ve always tried to make money through different methods and I think this is the thing that still drives me today.
To summarize on the about page. Try to write your personal story, how you ended up doing what you do and why.
.-= Stefan ´s last blog ..How to Backup and Restore Your WordPress Blog =-.
aboutMe page is very essential.. when I started mine blog there was no aboutMe Page.then I created one after one of mine readers suggestion.
Its always Good To give Some Basic Details Which Could Be interesting In some way,
To Be professional In blogging i think Its best To start From Your About Me Page So that You can Even present Is any Firm Ask about Your Site
Nice post. Less blogger write about this topic, which is most important for all the blogs. Many people say me to add more in my About page, but yet not sure….May be I can add my Education and interests. Anyways thanks for sharing. 🙂
Harsh your article is really admirable.I have visited many blogs but lot of bloggers hide their identity.I don’t why they hesitate to show their personality.I think blog is the duplicate copy of the person who is behind the blog.
What do you think?
Hi Surender
I dont agree to u ..sometimes it becomes mandatory for u to hide ur identity..suppose u are wrking in a gud cmpny and if ur cmpny knows that u have been in a side-business apart from ur daily job..so what they will do??
To avoid these, U have to hide urself till u are with them.
I have seen many bloggers blogging with the same hidden appearance
I have to disagree with you here Atul. Personally I think trust is the single most important thing when it comes to making money with our climate. If you don’t tell them about you, why should anyone trust you and what you are telling them?
I do agree to you Stefan.. I do agree trust is primary key to success.. But pls do consider the scenario which I have pointed out.. In this case, I think you can’t fully disclose urself..
Sure Atul, but are there truly companies who care about what you do on your spare time? I am sure they do not want you to get drunk and upload the photos but a side job? Should they not encourage your to learn while working?
i didn’t know about this thing i think now i have to update about me page, let me add some more to about me page
An about page is essential. It make networking possible!
Contacting the owner about a possible deal, tip or suggestion is impossible without a decent about page.
Excellent post Harsh!
I updated my about page recently and added a bit of extra information about myself and my family. I think it’s a lot better now.
The about pages I sometimes check out don’t have much info on and makes it sound as if they have not spent enough time on this matter.