We often encounter a beautiful, fancy homepage with a nice-looking “Services” page and a nice-looking “Contact Me” page. But when you click on “About Me”, you find an awful and loosely written page.
Of the many elements of a website, the “About Me” page is among the most important.
- Update (Jan 2017): Here is a free plugin which lets you design a great looking “About” page.
Why should you have an awesome “About Me” page?
1. It defines the personality of the blog.
An “About Me” page is the foundation of your site. This single page tells the reader about you — who you are, what you do, and what your blog is all about.
It contains some important information about your website, service, or organization. This is a page where you tell the readers about your company, and the place where you describe your achievements and strong points.
For example, a company’s “About Us” page should contain the following information:
- When the was the company founded.
- Where the company is located.
- The company’s vision.
- The number of employees.
- A general description of what the company does.
- Achievements and goals.
You can begin with something about yourself, your blog’s foundation, your achievements, your vision for the future, what do you do, and what action your users can take next to benefit the most from visiting your blog/website.
2. People want to connect with real people.
If you check your analytics, you will see that your “About Me” page is likely one of the most viewed pages of your site. This shows that people are interested in knowing who you are.
For this reason, you should maintain a human touch. Add in some humor or personal flair, while still maintaining a clear level of professionalism.
If a group of people are involved in your company, you can link to a page of your website that introduces your colleagues. This will allow readers to know more about your team/company.
They also might be interested in connecting with you via social media.
Add in a few ways that users can communicate with you.
3. It builds trust and authority.
Including testimonials and videos in your “About Me” page helps you to not only gain trust with your readers, but it also builds authority in your niche.
If you have been featured in some famous blogs, journals, or newspapers, or you have received an award for your work, don’t hesitate to mention it. People love learning from the best.
Important: Make sure the contact info in your “About Me” page (that I talked about above) is up-to-date. If this is outdated information, you will lose trust!
4. It’s a great landing page.
Since your “About Me” page is among the most viewed pages of your website, you should use it to direct your readers/customers to other important pages of your website, such as your social media pages or any other resource page.
Here is an example of the “About Me” page from ShoutMeLoud:
Like every other page, your “About Me” page should have some kind of call to action. Decide what action you want your readers to take, and ask them to take that action.
How can you get more personal with your readers?
You can add a snippet of your “About Me” page to your sidebar or footer.
If there are readers who are too lazy to click on your “About Me” page, they might read a short snippet about you and be compelled to check it out.
Leading readers to this page will help you convert them from passing visitors to loyal subscribers.
What do you think an ideal “About Me” page should look like? Let me know in the comments below.
Here are some more posts about making a great “About Me” page:
- The 11 Best Examples of A Great About Page and Why They’re Great
- The Top 9 Secrets For Writing An Attractive About Page
- Why Your Website Is Naked Without The About Page