How To Get High-Quality Traffic From Quora (The Right Way)


With SEO getting difficult, internet marketing professionals have turned to SMO.

Today, SMO (social media optimization) is the most reliable way to drive traffic to a website.

Ask any experienced social media marketer:

  • What works best in the world of social media? 

And the response will always be:

  • Good content.

We are getting back to the good old days, when “content was the king”.

When you think of social media promotion, the first names that come to mind are probably Facebook, Twitter, LinkedIn, Pinterest, and Instagram.

When I started a blog on startups and small business advice, I wanted to find a medium where I could use my writing skills to drive traffic to my website.

I am not on Facebook and I only use LinkedIn once in a while. But occasionally using LinkedIn doesn’t leave me with many options to promote my website.

How I discovered Quora:

This is when I stumbled upon Quora.

In fact, writing on Quora happened by accident.

I was searching for a few answers to some business related questions on Google.

Most of the questions I searched for were long tail keywords.

Quora links came at the top of every question I typed into Google.

I clicked on a few of these links. The information provided by Quora users was informative and precise.

Most importantly, the variety of answers provided me with a different perspective to my questions.

I studied the platform a little more.

The next day, I was on Quora.

What is Quora?

Quora is a simple Q & A website. It’s like Yahoo answers but with a better interface and integrated gamification to keep Quorans more active.

Here are a few statistics about Quora:

  1. As per Alexa, Quora’s world rank is 108 (it ranks 13th in India).
  2. Quora currently has close to 4.6 million registered users.
  3. Quora reaches over 2.1 million people in the USA alone.

 My initial days on Quora:

Despite my love for writing, sometimes I really need to persuade myself to write something.

I also hated to research or inform myself before writing (a very bad habit which hurt my strategy on Quora).

So I started writing my thoughts down on Quora for a few questions.

The responses to my answers were tepid mostly because they were all half-baked answers written with no enthusiasm.

I needed to rework my strategy.

Finally, after a few weeks of religious writing on Quora, I hit success.

My first success was an answer I wrote on Patanjali FMCG Products.

Jasmeet Quora success Tips
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The answer got 13.2 K views and was featured in Quora’s digest.

Since then, I have had quite a few answers featured in Quora’s digest which brings a consistent amount of traffic to my blog.

How to start driving traffic from Quora without spamming:

1. Set up your Quora  profile like this:

Quora gives you the option to set up your tagline, your areas of interest, and a short bio.

Your tagline says a lot about what you do and why you are on Quora. Don’t overlook this.

The platform is for exchanging information. A wrong tagline will confuse users and you will never get you any traffic to your website.

You can use your website’s link as a tag or use “pipes” between small phrases as a tagline (see my profile below).

Important: If your answers go viral, you can expect a lot of users to visit your profile. A wrong profile will not lead them anywhere. Think of your profile page as a landing page for your website. You do not want precious traffic to go to waste.

Here is how my profile looks on Quora:

Quora Profile
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As you can see, I have used my blog’s link in my profile’s tagline.

(Note: The “Highlights” section shows the number of categories you’re featured in as a top writer. The other sections are self-explanatory.)

Once you have written about yourself, you have to setup your categories/interests.

To get the right questions to appear on your feed (similar to Facebook’s wall), subscribe to the categories you want to read and write about.

I subscribe to the following categories:

  • Entrepreneurship
  • Startup Ideas
  • Startups
  • Startup Advice
  • etc.

Recently, I met someone who was getting a completely wrong feed from Quora. The problem was the person had subscribed to irrelevant categories.

You need to be with the right categories to get the right questions and answers to appear on your feed.

2. Find the right questions to answer:

Once your profile is properly set up, your Quora feed will show the popular questions asked in the categories you’re subscribed to.

The feed also shows answers from the users who you follow and their subsequent feeds.

You can also go inside the categories and look for questions.

While selecting a question to answer, here is what you need to do:

  • Look for questions in your area of interest where you can provide “value” to the existing answers.

Do not write answers to questions in topics you are clueless about.

A bad quality answer will collapse your answer.

I see a lot of answers written only with the intent of promoting their website. This is bad taste.

Avoid the trap of “easy promotions”:

  • Focus on A2A (asked to answer). As you gain popularity, you will get a lot of A2As. Try answering the relevant ones to build a base of loyal followers on Quora.
  • Comment on answers written by others. I do not consider the comments as directly answering a question. Even so, you are contributing to other answers.

3. Write compelling answers:

Observe the type of questions asked and the types of answers provided.

Do not get overwhelmed with answers written by some of the best names in your line of work.

As they say:

  • “Learn from the experts”.

Quora gives you an opportunity to learn from them first hand by reading what their views are. You can try to emulate their style of writing or you can write in your own style.

But it takes a lot of practice to form your own style of writing.

Here is the writing style I follow:

  • I write in categories I am confident about (e.g. startup advice, entrepreneurship, etc.).
  • I research my answers well before writing.
  • I use bullet points to divide my answers into simple points.
  • I use images, quotes, statistics, past stories/case studies to give my answers depth.

Do not answer a question just for the sake of answering a question. You need to have a passion for writing informative answers.

Only answer the questions in your areas of interest. If you don’t, not only will your answer get down-voted, you will waste precious amounts of time framing answers no one will read.

Again, writing in an area you do not have any expertise on will be a waste of time and energy. You might be the best “Guru” in the town, but you won’t get any views if your answers are not genuine.

You have to understand the question, research the topic (if you need stats), and then write the answer.

Also, do not write single line “words of wisdom”. You might be the wittiest person on earth, but demystifying your wittiness is not why everyone is on Quora.

Answering questions in the right way also increases your knowledge base.

For example, I research before writing on Quora to back my thoughts with statistics or real life examples.

(As a side bonus, working with Quora in this way has improved my writing skills.)

In short, when your answers are high-quality, interesting, and informative, a couple things happen:

  • You get traffic to your website.
  • You are helping to build a better ecosystem of information exchange by helping others.

4. Promoting your website on Quora, the “right way”:

I see so many answers with direct links posted to websites.

Blatant shameless promotion is the most hated medium of promotion.

Lines like:

  • “READ the following article to get an answer to your question.”
  • “Read my blog : ____”
  • “You can find the answer over on my website ____.”

These kinds of responses will get you little to no traffic from Quora.

Here is an example of a spam answer written by someone:

Spamming on Quora
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The answer collapsed. I am sure the user was also marked as spam by the Quora moderation team.

The right method of getting traffic is by writing an awesome answer with sincere effort and then sharing a link at the end of the answer.

I am able to drive a considerable amount of traffic to my startup blog through Quora and I do not shamelessly advertise.

Once you write good answers, you convince Quorans about your credentials in the category you are writing about.

I use lines like:

  • “I share similar views at ‘My Blog Name’.”
  • “I provide similar startup advice at ____.”

Believe me. 8 out of 10 times, readers from my answers will come to my blog.

Here’s the method to getting Quora traffic:

  • You write an awesome, well-researched answer.
  • The answer establishes your authority as a knowledgeable person in the topic.
  • At the end of the answer, you give your blog’s link.

I see no reason why users would not want to visit your website.

Once you are an established name in your field, you can use your website’s links in your answers as a point of reference.

But do not self-promote.

Quorans hate self-promotions.

They will down vote your questions.

Here are few more quick tips on how to use Quora effectively:

  • You can use different taglines for answering questions in different categories. The tagline shows next to your profile. You can be witty while selecting taglines.
  • You can merge questions you have answered earlier.
  • Write with the aim to help others. If your answer is good, you will drive users to your website. Everyone who reads your answer will be wanting to know more about the user behind the answer which has gone viral.
  • Leave the sarcasm at home. Quorans might like sarcasm, but only in a good way.
  • Don’t focus on followers. The platform is not Twitter or Facebook where you want followers. I currently have 246 followers and have never felt the need to have more followers for getting more views. In fact, my first answer went viral when I had less than 50 followers.
  • Google analytics does not show you the traffic received from Quora. Try Google’s link shortener to generate shortened links. You can view the clicks on shortened links through Google’s URL shortener reports (attached to your Gmail account).
  • Keep track of the notifications sent by Quora. The notifications provide you information about A2As, your answers getting featured in Quora’s digest, users following you, or you being featured as a top writer in a certain category.
  • Look at the popularity of questions you plan to answer. Spend some time in finding the statistics of a question. Ensure the question has enough followers and views. You do not want to spend time answering a question which has no readers.
  • Asking a question and then answering that question is another strategy to drive a good amount of traffic to your blog. I recently asked a question “What is the dark side of being an entrepreneur?” The question currently has 187,000 views. My answer (to my own question) helped me get a good amount of traffic (and a few new subscribers) to my blog.
  • Keep track of your progress on the website by checking your statistics.

Here is a snapshot of my Quora statistics:

  • The list of answers is sorted based on the amount of views your answer received.
  • The graph on the right shows the total views and number of upvotes your answers received.
Quora stats traffic driving tips
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As you can see, my answers have been interesting to many readers. This interest drives a considerable amount of users to my blog.

If you are struggling to get readership, views, and subscribers for your blog, you need to go where the traffic is. And if you aren’t on Quora, you’re missing out on one of the best sources of high-quality traffic on the internet.

  • (Also remember, some of the best brains in business are on Quora like the founder of Wikipedia (…and Aston Kutcher). Now imagine one of them answering your question. You might never get a chance to meet the famous personality, but you can ask them a question on Quora.)

Quora is the future of ethical content marketing.

It’s the place to be for people who love to write.

And it’s a great way to drive traffic.

Do let me know what other methods you are using to drive traffic from Quora in the comments below.

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Authored By
Jasmeet has been a part of multiple startups (Most of them failures). He earns his bread and butter by hanging onto his first venture, a Software Company located in India. He shares his Startup Experiences at

94 thoughts on “How To Get High-Quality Traffic From Quora (The Right Way)”

  1. Hitesh Patel

    Hi Friend! A very very useful information!
    Well was not using Quora, but after reading this post i realise that Quora is a good way to utilize readers traffic at your blog.thanks Jasmit for that helpfull information.

  2. Tanmoy Das

    Quora is a great platform not only to drive traffic but also get the idea about the real word problem people are facing and you can solve them by your article. I already have been using and its great.

  3. Rajit

    Nice article written by Jasmeet! Yes Quora is one of the best platform for Q&A after yahoo Q&A so far my experience as well as to get huge traffic.

  4. Prudhvi

    Hello Jasmeet, the information you provided in the above article is worth and very helpful.when we answer to a particular question on Quora by adding the Url of the particular article from my website, does the link provided in the answer comes under backlink or not???

    1. Harsh Agrawal

      Hey Prudhvi,

      Quora is a great source of traffic but is not for getting backlinks. It has no follow links.

  5. Prateek Khandelwal

    Hi Jasmeet
    A very informative piece of article. A great content is always required to fetch attention of reader, and quora is no different. “Content is King” concept will never get old.

    1. jasmeet Singh

      Yes. The fundamentals of marketing never change. They might evolve but the basics always remain the same.

    2. Atul Sinha

      Nice article Jasmeet Ji,initially I was not much aware about the potential of Quora but after reading your article I realizes the power of Quora. Thanks 🙂

      I will also try to promote my blog using Quora.

  6. Olushola

    I don’t really use quora, should try it out someday.. Thanks for the Tip..

    1. jasmeet Singh

      You are welcome. I hope you find it useful.

  7. Yash Patel

    Very good guide on quora. I have already answered many question but I was not getting traffic. But after reading this article you have given me answer of my question. Thanks…..!!!!

    1. jasmeet Singh

      I am glad you like the article. Let me know if you need any help.

  8. Nirmal Kumar

    Yes, Quora is setting up a new trend in driving traffic to websites. I did not believe in Quora until an incident took place accidently. I had been promoting many referral programs for the past 1 year but hasn’t made more than 10 referrals for a year.

    One day, I found a question relevant to that referral program. I included the referral link, to improve the relevance of the answer. The answer went viral. I received 5.2 K views and 100 referrals for my referral link just within 3-4 weeks.It made me realize the real power of Quora!

    Realized: 1 year of promotion – not even 10 referrals.
    One quality Quora answer – 100+ referrals.

    Time to use Quora on the right way!

    1. jasmeet Singh

      Thanks for sharing your experience.

  9. Savithri Venkataramani

    A different approach to build traffic. Let me try this too and if I succeed I will definitely convey to you.
    Thank you for this post, God Bless

    1. jasmeet Singh

      I shall wait for your response. Let me know if you need any help.

  10. jaidayal saraswat

    Hey Jasmeet !! I am agree with you Quora is one of best place to drive huge traffic as well as you can also get new content ideas from here 😀

  11. Rajesh

    Thank you for sharing such wonderful information Jasmeet.

  12. Abhishek Jain

    Hi Jasmeet

    Thanks a lot for this awesome guide to fetch huge traffic from quora. I already follow some of these steps but the thing is regularity with the postings. If that can be maintained then you can fetch awesome amount of traffic from quora.


    1. jasmeet Singh

      Yes. You have to be very regular on Quora. I do not use facebook, whatsapp. Saves me enough time to spend on quora 🙂

  13. Himadri Saha

    Hi Jasmeet, an wonderful article! I totally agree with you. Quora is a smart way to drive targeted traffic to your blog or website. You will get high quality traffic from Quora who are really looking for the answer. Your answers looks great in Quora. The stats that you have provided in the article are inspiring. Really like your bio, specially the line “most of them failures”

  14. Soni Brijesh

    Hello JASMEET

    It’s really great article and very success blog. really very helpful for us and specially for me. thanks for sharing this type of useful and informative tricks and tips. looking for some more blogs from you.

    1. jasmeet Singh

      Thanks for the kind words. This was my first blog at shoutmeloud. I usually write on Quora or my personal blog. I will soon contribute more this website.

  15. khushboo

    hey jasmeet, you shared your success post, can you please share few of your unsuccessful posts so that I can get an overview of what should be avoided?

    1. jasmeet Singh

      Hey Khushboo…At the start of the blog, there is a section My Initial days on Quora. The initial answers were all failures. I did not write for quite some time before reworking on my strategy.

      If you visit my quora profile, you can view the initial 10-12 answers which barely got me any response.

      I have shared the tips on how to succeed after failure on Quora.

  16. Ravi sharma

    Nice article Jasmeet
    Thanks for Sharing thia article.
    Qoura is a great source to drive traffic to any blog.

    1. jasmeet Singh

      Thanks for the comment. Yes! Quora indeed is a useful source to get traffic.

  17. Venugopal K.

    Hello Jasmeet nice article
    more than that i like this line…… ” multiple startups (Most of them failures)”

  18. Pratik Kumar

    Yeah presenting yourself as a problem solver and building your good reputation on a community website like quora brings a good amount of organic traffic and from which many of them becomes your returning visitor too.
    I also do the same as you have mentioned in your article and receive a good amount of traffic.

  19. Aman

    Quora is a good plateform where i found so many questions related to blogging & other stuff !! but i never think about it that we can drive traffic to our blog from quora. Will try atleast once. Thanks 🙂

    1. jasmeet Singh

      Please do and let me know if you need any help.

  20. Louis

    Quora is definitely a great site where people have a lot of problems that they want to solve and it’s also a place where blogger can find more ideas and blog about.

    1. jasmeet Singh

      My next article will be from where do bloggers get writing ideas. Believe me, Quora will be on the top of list. I sometimes answer questions on Quora and use those questions as a starting point to write my blogs.

      Good Observation.

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