- What do you imagine when you think of CocaCola?
- What do you imagine when you think of Apple?
Can you imagine the color and logo of both these brands?
The majority of us can, and that’s the power of branding. If there is one thing to learn in business, it’s branding. Consistent branding is key to making your company, business, blog, or idea a success.
However, most bloggers and webmasters who start a blog or a product company are not so accustomed to design and branding. Most of us use sites like Fiverr, 99design, and Freelancer.com to hire a web-designer to work on the branding aspects of our websites.
And if you are working with a well-skilled designer, then that’s great. But if not, you will miss out on several important aspects of branding.
What are these important aspects of branding?
Apart from the company’s vision and mission statement, here are a few important visual aspects of branding that you need to implement ASAP:
- Logo
- Font (Typography)
- Color Palette
Just having these three things will bring you one big step closer to establishing your product as a brand.
Once you have these 3, what you need to do is use the same logo, typography, and color palette on your blog, website, product catalog, social media images, emailer, etc. Once you start being consistent with your brand identity, users will subconsciously start interacting with the visual identity of your brand.
A powerful example of this is CocaCola. When I think of CocaCola, I can visualize the font and logo design with the lettering in white surrounded by red.
Before I share this artificial intelligence logo and brand identity maker with you, I want you to really understand the basics of branding so that you can start utilizing this concept right away. Even if you don’t use this tool, you should know what steps are necessary to turn your business into a brand.
Go and read this:
Brandmark: Create Instant Logo and Brand Identity with Artificial Intelligence
If you ever found yourself asking:
- How do I create a logo for my blog/website/product?
- How do I select the color and typography?
Well, Brandmark is the answer.
This is an artificial intelligence-based tool that is very smart. When I tested this tool, I was impressed with the quality of the output. You can use the actual output for your brand identity, or you can use it as an inspiration for designing something yourself.
Let me quickly show how you how to use Brandmark.
- Head over to the Brandmark app.
- Enter your company name and tag line. If you don’t have a tag line or don’t want to show a tag line with the logo, you can keep that field blank.
Branding Keywords
This part is very important, and you should take a few minutes to enter the details carefully.
Based on your input keywords, this AI-based logo maker will suggest icons for your logo. So apart from the main keywords for your website, you should also use words that define your brand. (Ex: Witty, Friendly, Professional, Amusing, and so on.)
Once you are done adding all keywords, click on next.
Select Icons
This is where you will select the icon that you want to use as your brand logo.
Now, select a logo of your choice. Scroll down and click on more logos to generate more ideas. The best part is, everything is done instantly, and some of the ideas are much better than I imagined.
If you are not happy with any of the logo ideas, I recommend you to go back and enter more keywords in the Branding Keywords section.
Once you have selected the logo you want to use, click on next.
Color Palette
Most newbies usually stop after creating a logo for their brand. This is a big mistake. The color of your brand plays a major role in creating a visual brand identity and a long-lasting impression on your customers.
- Have you ever thought about why Facebook uses blue?
- Why does CocaCola use red?
This is not by chance; there is science behind it. If you don’t know about this, I suggest you take an extra 10 minutes right now and read these two articles:
- The Psychology Of Colors: How Does Color Affect Your Conversion
- Psychology Of Colors In Web-Design: How Do They Affect Your Readers?
There is power in using the right color for your brand.
So when we create a color scheme, we create a palette which consists of the main brand color and a few other complementary colors. This is the same thing we can do with Brandmark.
Once you have selected a color palette, scroll up to see the color “hex values”.
I suggest you note these values down on an Excel sheet, or even better, create a document called “Brand identity for $brandname” and keep the value there for easy access and sharing.
Click on next.
Select Typography
Here you need to pick two fonts:
- Logo font
- Body font
Scroll down to select the font combinations from the suggestions:
If you want to select the typeface for your logo, title, or body font, click on Choose fonts and make changes there. This is one thing I like about this tool as it lets us customize and personalize as much as we want.
Once you have selected the typography combination, click on next.
Now, you will be able to preview your choices. If you want to make any changes, simply click on back and feel free to adjust things as needed. You can preview what I just created using this link.
Once you are satisfied with the preview, click on next. This is where we can purchase our logo, color, and typography schemes.
Brandmark also offers the option to create a website for you, but I found it to be pricey as instead of a one-time cost, you will be paying monthly fees. So, let’s skip that.
If you already know the font (Hint: Use the WhatTheFont Chrome extension) and the color palette and only needed a logo idea, you don’t need to buy anything.
Otherwise, I recommend getting the Developer package which seems the most useful as you get a Vector logo in SVG and EPS formats along with a brand style guide.
Creating A Brand Identity
Brandmark is not your average tool, as it definitely makes the process of logo creation and creating a brand identity fun.
Moreover, the customization options ensure that whatever you create is truly yours.
Note: This tool is not a replacement of a full-time designer because there is a lot more branding work to be done. At the same time, bloggers and bootstrapped entrepreneurs can use this tool to create a brand identity from day one.
You can also use this tool to generate ideas for your logo and then hire someone from 99designs or Freelancer.com who can work on these ideas to give you a professional brand identity.
I will definitely use this artificial intelligence tool to create logos and brand identities in the future.
For now, I would like to hear your thoughts. Go ahead and try this tool to let me know how well you did creating a brand identity!
For further reading:
- Online Logo Maker: Free Logo Creator Tool
- 6 Effective Tips to Brand Your Blog Like ShoutMeLoud
- How to Build a Personal Brand (and Why You Need One)
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I wish I had seen this or similar article when I was struggling to get a logo designed for my website. Getting the perfect logo designed for your website or company is a tedious task. And moreover, a noob may not be aware of colour theme or palette selection, etc.
Brandmark looks awesome when it comes to educating about the prerequisite learning around the overall requirement of the logo.
I went through Brandmark website and tried a generate example logo. It is quick with tons of selection. 20$ is nothing since with any professional designer you may spend more than $400-$500. I spent around $400 but then the final outcome was pleasing. But in the whole process, I lost around 4-5 weeks.
Brandmark type of website could save time and money when it comes to logo design or branding.
Thanks , i was also developing a brand for the company. This helped me a lot. This is a game changer in field of creating things. Thank again.
Well!! you made my day!!
I shall try Brandmark App for sure!!
Great article branding & logo is very important apart from seo if your logo is unique then customers know you by only your logo branding name, like apple, samsung & many more, Thanks for sharing the post it’s help me a lot.
Definitely a game changer as I know how costly it is to get a logo designed. AI has been rocking anyways but I think this is definitely something cheap that can be put across using AI. Thanks Harsh for sharing this.
You are right sir. Last few months ago.I spend many hours to create a brandable logo for my webstie but Unfortunately, I could not found on a fiver. I don’t understand what I was wrong to even lost some money on a fiver (http://prntscr.com/g8ya0w) . After found logo design expert and solve my brandable logo crisis. (My personal experience)
Thank’s sir.
Thanks Agrawal for this disclosure. I really need to build a brand for my blog(s) and I hope these exposition will help me achieve something tangible and breath-taking. I wanna ask though, is creating logo for a blog a must? Cuz I seem to slack much in that area.
Hey Harsh,
These definitely seems new to me however its promising, I have been using the Logaster WordPress Plugin to generate my logos but here is a cool one to use too.
I’d test it out
Artificial intelligence has been a key for the digital revamp that the world is going on. With the changes that are happening to the recent IT, the area is as well moving to AI and Automation kind of an industry. We are looking for fewer efforts and more results kind of stuff which is definitely going to change a lot of things. With the addition to that with the way, we can create logos as you mentioned would definitely help us to get what we want in less time and going back and forth is in our hands. We do not need to have to go back to the developer for the small changes we want and we can make them as much as we want. Once that is done we can get it with a price which will save a lot of amount of time investment which is the key. Thanks again for sharing such valuable information Harsh. Cheerio.
Hi Harsh,
I was looking to create my own brand logo. This is much needed. Thanks fro sharing
Thanks , i was also developing a brand for the company. This helped me a lot. This is a game changer in field of creating things. Thank again.
It gives identity for our name ,i’m happy talking about it
Great post! Branding and logo is very useful when it comes to SEO, Specially for newbie website. I am alway learning how to improve the quality of logo and branding for our website. Thanks for the very informative post.
Yes Brother, Logos plays very important part in the business world, it makes easier to remember your brand. However creating logos required professional techniques but above mentioned tool make it easier. Thanks for sharing.
Branding of a business makes people more trust and take serious about it. Just think, how we get fooled by fake brand by just putting a logo of a real brand.
That’s the power of branding.
Thanks, I was also working on AI, it’s a great info for creating a logo identity using AI.
Branding is a necessary factor for the success of every business. It gives a professional look to your business. It makes people to do business with you. Branding tells more about your business purpose than wordings.
Harsh is a blogging doctor. It takes a serious blogger to master the art of branding to his or her business. Thanks. I will follow this principle to the latter. Right now, I’m considering of changing the old pattern of my brand at least,
Hi harsh,
I think that those guys who use Android can make a logo from PicsArt or Photoshop touch.
But these logos are cool too.
And needless to say logos are very improtant for branding.
Thanks for sharing Harsh. I’ve been trying Logomakr since I’m not a graphic expert.
A blog scientist by the mind and a passionate blogger by heart ❤️. Fountainhead of ShoutMeLoud (Award winning blog), speaker at various international forums. Life motto: Live while you can! Teach & inspire while you could & Smile while you have the teeth.