The first step for starting a blog is to select a domain name. If you are planning to buy a used & old Domain name, I would suggest you select the domain name for your blog after doing proper research.
There might be chances that you select a banned or a blacklisted domain name, which might create the problem in approving Google AdSsense or many other unknown legal & technical issues in near future. There are many other factors which must be kept in mind before buying used domain name.
Here I’m outlining some of the important factors that you should consider before purchasing a used domain name.
Age of Domain
If you are planning to buy an old domain name, consider age as a major SEO factor. Older the domain is, more domain trust value it will have. However you need to check the history of domain name that it has never been misused in the past. Else a domain name could contain penalty & it would do more harm than good.
You can use archive.org to see what kind of website was earlier created on that domain name.
Good domain authority
Whenever you are selecting a Domain name, just don’t go for any name. Always keep in mind to check the domain authority. A blog with good domain authority is always preferred by search engines and most effective in driving huge traffic. You must be aware of few facts of domain name before purchasing it, such as:
- Domain registration date
- Domain Expiration date
- Domain swapping date
.com, .org or .net
This is the biggest myth when it comes to selecting a domain name. Many bloggers prefer to have .com extension. But extension really doesn’t matters when it comes to blogging. Many successful bloggers in blogosphere who are using .net or .org extension. Quality content and promotion are more important in blogging and not extensions.
Though anytime .com and .org are preferred as I personally don’t see other TLD’s appearing much on homepage. Do you?
These days there are many more domain extensions like .buzz, .guru. .agency & many more that you could consider. However a majority of such domain are not yet sold.
Domain names can be up to 67 characters but it is always recommended that you must not choose very long domain name for your blog. You can include characters, digits and hyphen. Usually I don’t recommend it but in case if your purpose is just to get the link juice, it doesn’t really matter.
You must choose your domain name very carefully, because it is going to represent you forever. I always prefer professional and relevant (niche specific) domain name. And if you are buying a used domain name, make sure you buy it for SEO advantage else for branding it;s always a good idea to start something of your own.
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Before selecting a domain name, do check out that the domain name doesn’t have any copyright or trademark. And if it’s a big brand, you might face a big penalty. Thus always take care that you must keep your hands off from copyrighted domain names.
Little off topic, also make sure to check for any DMCA penalty against that domain. Since many domains are involved in auto-blogging and chances are high that DMCA notice might appear for such domains in search results. You can use this tool from Google to check for DMCA penalty against any domain.
You can do a search on Google to see what all results do you get for example: site:domain.com
If you are buying a domain name for it’s SEO advantage, make sure you do your research about it’s earlier niche. A domain could be transferred many times, and some time even it was used for a different niche, in such cases, you might like to make sure you not getting too many 404 or irrelevant backlinks.
SEO issues related to old domains:
One of the most important concerns with buying old domains is SEO. Is it very much possible that the second-hand domain which you are planning to buy might be used for spamming earlier?
This includes manual penalty put by Google, bad trust score, and may be blocked by many anti-viruses. Well, my primary concern is with search engine optimization, as even with a great name, it will help you for nothing. Here is a useful video by Matt Cutts, in which he explained should you buy a used domain, and what are the disadvantages if that domain is previously marked as spam domain:
Hope this article will help you to buy used domain name for your next project. Do share with us, which factors you consider before buying any old/used domain name?