SEO has changed a lot in 2012 and specially with the recentPenguin update, game of back-linking has changed ultimately. One of the most important aspect of backlink is Anchor Text. Now, many of you must be wondering, What is Anchor text and what’s the use of it. Text which shows when you hover on a link (Tooltip) is call anchor text.
For example, see the below image and understand what’s it:
If you are a regular visitor of shoutmeloud, you will realize that most of the time I link back to my older post along with anchor text.
How Anchor text helps in SEO:
Now, there are many direct and in-direct advantages in term of SEO and I will point out some of the most important one here. Now, when ever we ask you to write a blog post, Keyword research and Onpage optimization is important. By the end, your blog post must have 1-2 Keyword. Now, one of the mistake which most of the Blogger does is, just linking back to old article with text like “read here” “more information here”, which technically, doesn’t give much value to search engine. A standard and most useful way to link back to your article with Anchor text technique is by using your target keyword to link to.
This is not only for Internal links, but when you are working on your Guest posting campaign, you have to make sure you are getting links from other domain with Anchor Links. Though, with recent Penguin update which is a part of SEO over optimization, I suggest you to maintain a good ratio of money and non money related text.
For example, if my blog Keyword is “Make money Online” and my brand name is “ShoutmeLoud”, technically most of SEO’s will suggest to get links with keyword “Make money online’, but a correct approach would be using mix of Keywords. For example, I would be using Keywords like “Make money online” “Make money from blog” “ShoutMeLoud” “Shout Me loud” “Harsh Agrawal” to get links to my homepage. Though, I will also make sure links should be of high quality and 50% of links which I’m getting should be my target Keyword. This way, you will be keeping a good mix of your brand and more over, your backlinks will be more fruitful and free from any Google algo updates in future.
In WordPress, it’s easier to use Anchor links, as when you add a link to any Text, you get an option to add title and that works as Anchor text. See below Screenshot:
Direct and Indirect benefits of Linking with Anchor Texh Technique:
Let me start with direct benefit from reader’s perspective, as they will get more related links to visit and your bounce rate will go down. It will also helps in improving Avg. time on site and blog page views. Though, when you are linking back to your article, Make sure you link to related topic only. Irrelevant linking will be irritating for readers.
Above, I just explained how such backlinks with anchor text helps a lot to understand more about the page and recently with my SEO campaign, I have seen huge increment in search engine position of one post, with one backlink. Just keep a good proportion of 50-20-20-10 of your target anchor Keywords. Also, when you are getting a link back, target internal pages too, instead of only homepage.
Co-relation between similar content:
Now, I here write about WordPress all the time and if I will start linking “Wordpress plugin” to different post related to WordPress plugins, it will confuse search engine and I will miss out the deserving ranking for any post. Instead, I use WordPress plugin to link to specific post and best WordPress SEO plugins to another.
If you are Google analytic user, you can check which page are ranking for which keyword. Now when ever you have to link back to that particular page, always use that keyword as anchor text. This will give more weight-age to that post.
One of the mos common mistake, which I have seen on Websites is not using their Popular posts and random post to utilize the Anchor link technique. Make sure, your post is showing post title when you hover (Related posts, random posts) and so on, this increases the value of link and make your internal linking strong.
If you are on WordPress, I suggest you to try these two plugins for faster and better linking:
I believe, by an optimizing anchor title, we are not helping us but also helping search engine bots to better understand the content. How about you? Do you take care of Anchor text when you link to your old article or any other article outside your domain?