How To Use LSI Keywords For Ranking Higher In Search Results

Keywords will always be the base of search-able web writing. But too many sites neglect this SEO trick the one here Explained i.e. using synonyms. Synonyms are particularly important in SEO.  Most Webmaster’s have stated them as road signs for search engines.

What are Synonyms or LSI Words?

Synonyms are words that mean the same thing. “Large,” “huge” and “big” are synonyms.
Google has included Keyword Stems in searches for a long time. A good example of stemming is where you use the keyword “running” and Google will provide results with run, runs, or running in their results. Synonyms, on the other hand, are completely different words that have no part of the original word within the search. Here’s a good example: a person might “run” a company or “manage” a company, essentially, “run” and “manage” mean the same thing in this context, even though they are completely different words.

Why use LSI words for SEO?

Search engines—especially Google—use synonyms and other related terms to figure out what your page is about. (This is called latent semantic indexing, if you’re interested.) Once a search engine has a keyword in its sights, it searches the rest of your copy for context. For example, if your page’s title contains “Orange,” you might be writing about fruit, or paint colours, or Dutch monarchs. But if search bots also find the terms “soccer,” “Netherlands” and “Jersey,” they’ll cleverly assume your page is selling shirts for fans of Holland’s national soccer team.

Using synonyms effectively can make a search engine’s job easier—which can increase your ranking.

LSI Keywords

How to use LSI words in an article?

Obviously you want to use them in your content and make sure that you use them so that your content reads well. You want to create high-quality content that your visitors will find useful and be glad they found it. Another place you may want to use your synonyms and related words is within your text links, title, URL, meta tags,

How to Find LSI Keywords?

Go to Google search & search for your target keyword. At the bottom, you will see the related search terms, which are the right LSI keywords that you should use.

related searched LSI Keyword

Along with that, you will notice that Words on certain search results are highlighted, you should use them in your article. Here is an example:

Find LSI Keywords

My brain is thinking of other potentially good and effective uses for synonyms in SEO, such as linking strategies; but first I want to hear if any of you have had success in using Google Synonyms in your SEO strategies. If so, please share. I would be interested in knowing what others are doing.

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TechPaparazzi is run by Sarvanshu, I party with my friends ,a web enthusiast and a part time blogger.


COMMENTs ( 8 )

  1. says

    Everyday you learn new in blogging and you are growing my knowledge by writing such informative post. Thanks…and I am going to try LSI on my blog.

  2. Pique Dan says

    Thanks for this info on latent semantic indexing.It was very helpful.
    There is a spelling mistake “eespecially.”

  3. Suneel says

    Looks like I have to take English classes again or I shud put a thesaurus beside me while writing a post. :)

    I observed this a while back and this phenomenon has been sending traffic to my blogs for some similar keywords, aka Synonyms.

    Nice to point it out for the readers.

  4. Rahul says

    Just do search again. I did it on and When i searched for “royalty free pictures” for both and no synonym for “photos” is highlighted.
    Also, i searched for “royalty free photos” but no “pictures” highlighted. So, i don’t think synonyms is needed untill it is giving high traffic. By the way ” “royalty free photos” has high traffic and High CPC as compared to “royalty free photos”
    If i wanted to target “royalty free pictures” then i will not bother about “royalty free “”photos””. Good example is which is ranking on 10 place now. I will use the words from google tool or other tools.

    Still i say very good post and new thing.

  5. Asad says

    Keyword stuffing and keyword density in the articles is very important part of the SEO.Synonyms can work really well in the articles but keep in mind that synonyms should only be used when require otherwise readers will not like your writing style and bounce rate of readers can increase.

    • TechPaparazzi says

      Yes Asad too many synonyms can lead to a huge damage on both SEO factor and Reading too…..

  6. Murlu says

    This is really great for writing articles because it can take an article that sort of sounds heavy on keywords and turn it into something that has better readability.

    So now you gain that people can read it more easily and search engines love it :)