Keywords will always be the base of search-able web writing. But too many sites neglect this SEO trick the one here Explained i.e. using synonyms. Synonyms are particularly important in SEO. Most Webmaster’s have stated them as road signs for search engines.
What are Synonyms or LSI Words?
Synonyms are words that mean the same thing. “Large,” “huge” and “big” are synonyms.
Google has included Keyword Stems in searches for a long time. A good example of stemming is where you use the keyword “running” and Google will provide results with run, runs, or running in their results. Synonyms, on the other hand, are completely different words that have no part of the original word within the search. Here’s a good example: a person might “run” a company or “manage” a company, essentially, “run” and “manage” mean the same thing in this context, even though they are completely different words.
Why use LSI words for SEO?
Search engines—especially Google—use synonyms and other related terms to figure out what your page is about. (This is called latent semantic indexing, if you’re interested.) Once a search engine has a keyword in its sights, it searches the rest of your copy for context. For example, if your page’s title contains “Orange,” you might be writing about fruit, or paint colours, or Dutch monarchs. But if search bots also find the terms “soccer,” “Netherlands” and “jersey,” they’ll cleverly assume your page is selling shirts for fans of Holland’s national soccer team.
Using synonyms effectively can make a search engine’s job easier—which can increase your ranking.
How to use LSI words in an article ?
Obviously you want to use them in your content and make sure that you use them so that your content reads well. You want to create high quality content that your visitors will find useful and be glad they found it. Another place you may want to use your synonyms and related words is within your text links, title, URL, meta tags,
How to Find LSI Keywords?
let me show how to find synonyms for your keywords. One way is to use a, however the most effective way is to use Google directly. When you do a Google search place the “ ~ ” (approximate symbol) in front of your search query and Google will highlight all the keyword synonyms. Example: ~leadership
You can also use plugin like EasyWPSEO for WordPress , which shows LSI words for any given input word, and is very effective.
My brain is thinking of other potentially good and effective uses for synonyms in SEO, such as linking strategies; but first I want to hear if any of you have had success in using Google Synonyms in your SEO strategies. If so, please share. I would be interested in knowing what others are doing.