If you are not familiar with long-tail keywords, here is a quick example of the difference between short-tail and long-tail:
- Long-tail Keywords (Ex. of short tail keyword) – Monthly searches 50
- Long tail Keywords vs. short tail Keywords (Ex. of LTK) – Monthly searches 12
- long tail keywords conversion rate (Ex of LTK) – Monthly searches 13
You may notice that the last two keywords have fewer searches, but the competition for these two keywords is far less than it is for the short-tail keyword. Also, long-tail keywords drive more targeted traffic than short-tail keywords do, so your conversion (sales, email sign-ups) improves a lot. If you want to learn more about this subject, check out How long tail keywords could equal massive success.
In this post I am sharing some of the best tools for finding long-tail keywords in any niche. Note that some of them are free, and a few of them are paid. I will explain the features of each, and you can choose any one that suits your needs.
Tools and Software for Finding Long-Tail Keywords:
Google Auto Complete tool:
The auto-suggestion feature of Google search is your first free tool. This is a handy feature from Google, which will allow you to easily find long-tail keywords in any niche. Google auto-populates keywords (search terms) based on popularity. All you need to do is start typing your first keyword, and select the options from the auto-suggestion.
You will need to use another keyword tool to see additional details such as the number of searches, CPC, competition and other important information. (On my micro-niche site, I usually skip the competition check because it is easier to get a higher ranking with a niche site.)
This is a tool by Keyword Tool Dominator which actually takes the default feature of Google’s auto-suggestion to the next level.
With this free tool you can easily find all auto-suggested keywords, and it will allow you to download keywords in .csv format.
You can then use any of your favorite keyword research tools to check other important details about the keyword.
If you are using Google search to find new long-tail keywords, I highly recommend that you make a shift to this one.
I have used HitTail in the past, and nothing beats this useful web app. It’s a paid tool, but ROI is great, especially if you are running a business blog, professional blog or an E-commerce website. HitTail will help you to make a list of long-tail keywords which can bring better results.
In short, based on keywords that are driving traffic to your website, HitTail will suggest other LT keywords that you should target. Additionally, HitTail will not only push the ranking of old content (hint: internal linking), it will also help you to get more targeted traffic.
I will not explain HitTail in any further detail here, as you can find additional details about it in my HitTail review article.
WordTracker Keyword Tool:
WordTracker is a popular SEO keyword tool. Using WordTracker Keyword Tool you can easily find profitable long-tail keywords along with important details like searches, competition, IAAT (keyword in anchor and text) and KEI (keyword effectiveness index).
With a free confirmed account you will be able to get 100 keyword results. I actually find this tool to be very effective, as you can easily find long-tail topic ideas. Here is a screenshot of this tool in use, to give you a better idea:
You can also consider taking their 7-day free trial to get advanced features like:
- The ability to see 2000 search results
- The option to use the related search tools (this is very handy)
- Access to search engine data using SEMRUSH
- The option to save your lists
- The option to get other details like competition details and KEI
You can create a free account for WordTracker and start using this tool right away, or grab a 7-day free trial of their advanced version as suggested above. Here is the link to sign-up for a free account.
UberSuggest is a fantastic free long-tail keyword research tool.
I have written about UberSuggest before, and Steven has previously explained how he is using this free keyword tool for finding post ideas.
With UberSuggest you will not get important keyword details like keyword competition and search volume. This tool is best for generating ideas for your long-tail keyword articles.
Long Tail Pro:
If you are looking for a desktop based keyword solution, Long Tail Pro is the perfect desktop based software. This is a paid tool, and it offers many features in addition to finding profitable long-tail keywords.
If you have already purchased Long Tail Pro, here is a screenshot which will explain how you can search for long-tail keywords using this tool. If you have not yet purchased it, you can grab a complete 10-day free trial from here.
These are some of the best paid and free long-tail keyword tools and software I have tried and can recommend freely.
Once you have compiled a list of keywords, your goal should be to write down high-quality content, targeting those keywords.
You can check out this guide to understand what you should focus on in order to create high-quality articles.
And here is a guide to making your article’s keywords targeted.
The key is to write content targeting your users, and then work on optimizing things like heading tags, meta title and description, readability, LSI and keyword density, to make your article search-engine-friendly.
Here are a few more free SEO tools that you should not miss:
- Free SEO tools to run your existing SEO campaign
- How to spy on your competitors with SEO tools
- How to use SEMRUSH for SEO optimization of your blog
If you know of other free tools or software for finding profitable long-tail keywords, do let me know via the comments section below.
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