I have talked a lot about Keyword research, and it’s benefits. One of the major mistake I have seen many people making is, targeting direct keywords, instead of long-tail keywords (LTK) . If you are wondering, what are long tail keywords, here is a quick example of difference between short-tail and long-tail :
- Long-tail Keywords (Ex. of short tail keyword) – Monthly searches 50
- Long tail Keywords vs. short tail Keywords (Ex. of LTK) – Monthly searches 12
- long tail keywords conversion rate (Ex of LTK) – Monthly searches 13
Now, if you will notice that last two Keywords have less-searches, but the competition for these two keywords are far less than short-tail keyword. Also, long-tail keywords drive more targeted traffic than short one, and hence your conversion (Sales, email sign-up) improves a lot. If you want to learn more about it, check out How long tail keywords could equal massive success.
Here I’m sharing some of the best tools for finding long-tail keywords in any niche. Note, some of them are free, and few of them are paid. I will explain the features, and you can pick anyone which suit your needs.
Long Tail Keywords tool and software’s
Google Auto Complete tool:
Auto suggestion feature of Google search is your first free tool. This is a handy feature by Google, which will let you easily find long-tail keywords in any niche. Google auto-populate keywords (Search term), based on popularity. All you need to do is, start typing your first keyword, and select the options from auto-suggestion. Though, you need to use any Keyword tool to see other details like Number of searches, CPC, competition and other important details. On my micro-niche site, I usually skip the competition check, as with niche site, it’s easily to get higher ranking. You can check out this guide from SEMRUSH, which explains the process in detail.
This is a tool by Keywordtooldominator, which actually takes default feature of Google auto-suggestion to next level. You can easily find all auto-suggested keywords, and this free tool will let you download Keywords in .csv format. You can then use any of your favorite Keyword research tool to check other important details about the Keyword. If you are using Google search to find new long-tail keywords, I highly recommend to make a shift to this one.
I have used Hit-tail in the past, and nothing beats this useful web-app. It’s a paid tool, but ROI is great. Specially, if you are running a business blog, professional blog or an E-commerce website, Hittail will help you to make a list of those long-tail keywords, which can bring better results.
In short, based on keywords that are driving traffic to your website, Hittail will suggest other LT keywords, that you should target, and it will not only push the ranking of old content (Hint: Internal linking), it will help you to get more targeted traffic. I will not explain Hittail in details, as you can find complete detail about it on my Hittail review article.
WordTracker Keyword tool:
WordTracker is a popular SEO Keyword tool, and using WordTracker Keyword tool, you can easily find profitable long-tail keywords, along with important details like Searches, competition, IAAT (Keyword in anchor and text) and KEI (Keyword effectiveness index). With a free confirmed account, you will be able to get 100 keyword results. I actually find this tool to be very effective, as you can easily find long-tail topic ideas. Here is a screenshot of this tool, to give you a better idea:
You can also consider taking their 7 days free-trial, to get advance features like:
- See 2000 search results
- Use the related search tools (This is very handy)
- Access search engine data using SEMRUSH.
- Save your lists
- Get other details like Competition details and KEI.
You can create a free account on WordTracker and start using tool or grab a free-trial as I suggested above. Here is the link to sign-up for a free account.
This is a fantastic free long-tail keyword research tool you can find here. I have already explained about Ubersuggest before, and Steven already explained how he is using this free keyword tool for finding post ideas. You will not get important keyword details like Keyword competition, search volume, but it’s best for generating ideas for your long-tail keyword articles. You can try this tool over here, and read a complete review here.
Long tail pro:
If you are looking for a desktop based solution, Long tail pro is perfect desktop based software. This is a paid tool, and it offers a lot of features, along with finding profitable long-tail keywords. If you have already purchased long-tail pro, here is a screenshot which will explain how you can search for long tail keywords using this tool. If you have not yet purchased it, you can grab a complete 10 days free trial from here.
These are some of the best paid and free long tail KW software’s I have tried and can recommend freely. Now, once you have compiled a list of such keywords, your goal should be writing down a high-quality content, targeting keyword. You can check this guide to understand what should be there in your article to make it a high-quality, and here is a guide to make your article keyword targeted. I use EasyWPSEO plugin at this moment to make my articles search engine friendly. The key is to, write a content targeting users, and later on optimise few stuff like heading tags, meta title & description, readability, LSI, Keyword density to make your article search engine friendly too. Here are few more free SEO stuff, that you should not miss:
- Free SEO tools to run existing SEO campaign
- How to spy on your competitors with SEO tools
- How to use SEMRUSH for SEO optimization of your blog
If you know of more such free tools or software’s for finding profitable long-tail keywords, do let me know via comment. Don’t forget to share this article with other bloggers on Facebook and Google plus.