We all know why bloggers should comment on other blogs, for the benefits of backlinks, traffic, and branding. The difficult part is drawing a line between self-promotion and branding. Some of you may know that itchy feeling of dropping a link to our best article, using our keyword name as our commentator name, and other mistakes new bloggers so often make.
Commenting remains one of the easiest ways to drive traffic. Building backlinks and forming relationships with other bloggers are certainly some key benefits of strong commenting habits. There are, however, people who focus on quantity, perhaps misunderstanding that more comments equal more traffic and improved relationships with fellow bloggers. This is only true if the comments add value and are meaningful, useful additions to a post. As always, quality trumps quantity where commenting is concerned. And indeed, I have personal experience to back up this statement, as my blog has benefited from a good commenting habit, and I have built good relationships with other bloggers by adding useful, meaningful comments on their blogs.
What kind of blog comments do we hate?
I moderate more than 100 comments every day, and I know what kind of comments make me feel good or give me food for thought, and what kind of comments leave me with a negative feeling, or no feeling or sense of inspiration at all.
- “Nice info!”
- “Great share!”
- “Useful post”
- “Amazing write-up!”
Such comments are positive in nature, but they add no value whatsoever to the post. Nobody wants to read a meaningless drivel that simply takes up space. A blog’s comment feature should be used to add value to the posts, or not at all.
If you are making the mistake of adding meaningless 2-3 word comments on various blogs, you are wasting your time and the blog’s space. You might add 100 comments on various posts on any blog, but you will never build a good relationship with that blogger, you will never benefit from your meager efforts, and you will be hurting your own brand name.
How can you add value to your comments?
Let’s talk about how to develop a practice of good, strong, meaningful commenting that will benefit you and your fellow bloggers and readers.
First, I suggest that you sign up for Gravatar, so that you can add your personal image or brand image to your comment profile. This is a must-have requisite to brand yourself while commenting.
Next, whenever you read a post that you find useful or meaningful in some way, think about how you can add value to that post. If you read a post that you think is deserving of only an “honorable mention” such as “good info” or “good share”, then since you don’t have anything meaningful to add to the post, consider sharing the article to show your appreciation or respect.
If you are going to add commentary, state clearly what you liked about the post or how the post has helped or enlightened you as a reader. If you have additional information, add it within the context of your comment. Have you tweeted the post? If so, tell the author that you have done so. This will let the blogger know that you respect what he has written and that you appreciate his work and have found it valuable in some way.
Add your thoughts on commenting in the comments section below!