Benefits of Selecting a Custom Domain for Your Free Blog

Custom Domain As a Blogger, whenever we start our Blogger journey, most of us pick or, as they are free, and our blogging investment is zero. This is always a safe way to start, but as a starter who is looking forward to creating a career in Blogging, this is a huge mistake. No doubt, self-hosted blogs are the best options for bloggers, who are looking forward to taking Blogging as a profession in the future. Though, in this post I’m not going to emphasize on benefits of self-hosted WordPress, but we will talk about custom domains.

Now, let me give you example from basics, so all newbie can follow and understand why instead of using .blogspot or domains or any other free domain name providers like, .tk, they should invest minimum $2.51 (.in) to $11/year (.com, .org) for a domain name.

Many bloggers who blog using free blogging platforms eespecially blogger or WordPress usually don’t like to go to a custom domain rather they keep on blogging for years on the same sub-domain. They feel they are going to get the good amount of traffic or exposure and if everything goes well then plan for a custom-domain but it will be too late. In this post, I have mentioned few effects of not choosing a custom domain and few benefits of choosing a domain name early.

When I talk about choosing a domain, I meant have a top-level domain name like,, and so on. I hope, by now you are clear about subdomains which you get from BlogSpot or WordPress and a TLD (Top level domain name).

Effects of delaying custom domain name:

  • If you blog for say one year and can draw handsome traffic, then your blog will have its Alexa rank and page rank. So when you switch to a custom domain you would not have the same page rank or same Alexa rank but you have to start from the beginning. Your new domain name will be treated as complete new start and despite search engine friendly migration from Blogger to WordPress, your Alexa stats and PR will start from ground 0.
  • When you search with your blog title, search engines will not index your newly added custom domain but for few days it would index your old blog address. It takes time for Google to pass on the link juice (after 301 redirection), from old sub-domain to new domain you have moved.
  • Have you got a feed at feed burner now if you want it for you new domain you need to have one more so you will have duplicates of your feed so definitely your subscribers would split into two groups.
  • Are you having accounts with Google analytics and webmaster tools then you need to update them too? Though, you can always use old analytic codes in a new domain, but as a Webmaster, I would not like to see the stats of new domain under the old name.
  • Even if you have submitted your sitemap, for brand new domain, you need to submit sitemap to all search engines again.
  • Need to update your blog address in all social networking sites and all profile, where you have listed your Domain name.
  • Sometimes we don’t get a custom domain of our choice as someone else would already have registered it. This is a headache, when you plan to shift from sub-domain to custom domain under your brand, and then you need to work on re-branding from ground level zero.

Benefits of having a custom domain:

  • You have a good exposure in search engines, which often like to index domains rather than subdomains like, or a
  • You can also increase your chances of getting an approval for your Adsense account. Check out, how Ankit got Adsense account  approval with one-month-old domain..
  • You can have your contact email like [email protected] rather than gmail or yahoo. This is free using Google apps and here is a complete guide on how to create Email ID for domain name using Google apps.
  • You can publicize your domain name with ease rather than saying a long domain with or in the end.
Moreover, you will have a brand name from day one. Even here at ShoutMeLoud, when Harsh started his blog, he started with a BlogSpot blog under name virgintech, but later when he migrated to WordPress, he could not get TLD under name Virgintech but he got lucky with name ShoutMeLoud. Well, in your case, you are lucky enough to learn from pro mistakes and instead of waiting for long, you can grab a top level domain right away.

How to choose a custom domain.

  • See that you always choose smaller domain names rather than longer ones because people often remember smaller names and not long names.
  • Never choose a hard spelled domain name as it makes users land on someone else page. So see that you choose easily spelled domain names.
  • When changing your subdomain to a custom domain never change the entire blog name see that you choose exactly the same name which your blog has if at all it is not available  then go for small alterations but not large ones, you may have chances of loosing your regular branded traffic.
  • If you move your Blogging platform (Blogger to WordPress) ( to Self hosted WordPress), make sure you go with 301 perma-redirection, so you can change name and don’t lose any search engine traffic.

Recommended reading for starters:

And once you have understood the science of picking the best name for your domain, here are domain name suggestion tools, which will help you in mind-mapping and picking up a best name for your domain.

You can buy the domain name from  ShoutMyDomain or Godaddy. If you are using BlogSpot, this complete DIY guide will help you to add the custom domain to your blog.

adding domain to BlogSpot

Similarly, you can add domain from admin dashboard though I would always suggest using self-hosted WordPress instead of free blogs. You can refer to WordPress guide to getting started with it.

Now I think you might have got an idea of why a newbie blogger should start on his blog journey with a custom domain rather than free sub domains given by the blogging platforms.

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Article By
Harsh Agrawal is a blog scientist and a passionate blogger. He is blogging since 2008 & writes about Blogging, SEO, Make money online & tech. His blog, ShoutMeLoud receives 1 million Pageviews/month and have over 700K subscribers.


COMMENTs ( 22 )

  1. kiran says

    helllo Harsha,
    I just started blogging but I have some knowledge about blogging.actually I have a question
    I have purchased custom domain of (.com) for my blog which is on but when I search in google and when I found my site,my old url is showing like
    why it is happening please tell me solution because I have been trying so much to fix it but couldn’t succeed.
    thank you

  2. biswajit panda says

    Why should all other companies, institutions and organisations dont use blogspot as domain instead of buying their own domain name

  3. says

    Excellent post. I currently have a sub domain on blogspot. Was just wondering if I should go for custom domain for blogspot only or should I migrate to wordpress.

  4. says

    Hello everyone, i have recently updated my blogspot to a custom domain but i can’t see any ads from adsense and one more problem is that i don’t even know what things are to be changed in analytics and adsense, in order to continue wor in the same manner as it was before changing or redirecting to a custom domain.

  5. says

    Hi! I really find this post helpful. I am just starting to build my online presence, and I am so happy to have followed your advice – I just bought a custom domain for personal branding! I also have updated my custom domain on Blogger and everything seems fine.

    Well, I am figuring out if it’s okay to use free hosting such as blogger. I still don’t know if I should move or transfer to WordPress.

  6. kanza batool haider says

    Thanks! that was a wonderful article. now i’ve got to seriuosly think over to buy my own custom domain as early possible. my blog is almost to complete an year and i fear i’d loose valuable traffic. Anyhow, never too late to get started :) (Y)

  7. Rajiv says


    Excellent article. I have created my blog in blogspot with good content and getting daily number visitor in my blog but when I have shifted my blogspot blog in custom domain I have lost ranking and visitors. Anyways excellent article post thanks for sharing huge information which very useful.

    Thank you.

  8. says

    You are absolutely right… I was running a blogger blog without a custome domain for years. And got pagerank upto 3, but my bad I choosed my new custom name and it’s new page rank is 0.. Hope I can regain it..
    Thank you. Nice post..

  9. Pinky says

    I have a blog with sub domain.And it was disapproved by Adsense in 2 times. But if I buy any Domain from google at $10/year. May I apply for adsense again?Or it will be disqualified again! It is a running blog.What should I do? Or I should Open a new one?


  10. Janak Kumar Yadav says

    Now, I got a confusion. I am using bloggers free domain service I want to move to my own domain,but my blogs title name was a common one so I opted for my name as blogs url. Now,what do I need to change before moving to my own domain,the blogs url or blogs name or both??

  11. says

    Exactly !! The sooner you move to custom domain, the better it would be. I had a PR=4 on blogspot sub-domain. But on recent transition to custom domain my PR fell down to Zero. That’s so much pain and loss of organic traffic as well !

  12. tarun says

    Actually i have a custom domain,i am asking about the hosting. Will being hosted by google will affect my blog in long run or not.

  13. taun says

    what if we host our custom domain on blogger,i am a newbie and familiar with blogger rather than wordpress thats why i don’t want to export my blog to wordpress. can you tell me if any hosting provider company providing hosting for blog on blogspot platform.

    • says

      @Taun There are two part of this Hosting and Domain.
      When you are on You don’t need Hosting as Google take care of that. Though, as explained in this article, You can use custom domain (Instead of, use
      You can buy it directly from your BlogSpot dashboard> Settings. Let me know if you have more questions..

  14. Bablu says

    I am thankful to you, I found really such great information on your blog.

    I have a request to you if you can make a article about Earning through blog.

    And how can we hold our users on our website through tool, just like you are using similar stories.


  15. Sourav says

    Nice Article :) :)
    I have a question though…
    What if we Host our .com/.net domain on a free webhosting site like 000webhost or ???Will it effect our adsense earnings ???and Does it Effects the amount of page views we get daily ?

    • Vijesh says

      You can host your domain on free hosting providers but only thing when you get tons of traffic and you run out of bandwidth then it will definitely be a minus point for your Adsense earnings as the page wont be displayed instead it shows some error messages.

      Apart from that if your free hosting does provide an ample of bandwidth for your traffic it wont effect any of your Adsense earnings. In case you run out of bandwidth better go for paid hosting and at times websites which run on free hosting do load slow . If you have no such problems you can do wonders even with free hosting and a custom domain.

  16. Amrik says

    Well Harsh! It is good to have a custom domain when you blog for money and for your career. It is good to choose a domain name with less than 7 characters, ideally. A simple name will roll off the tongue more easily in conversation, I always look more professional, and have less chance of being mis-typed.

    Thanks for sharing.


  17. sahil says

    @harsh, its really a nice article and i do agree selection of domain name very much helps for good blogging

  18. jayaar says

    I underwent all the problems that had been mentioned. But how many of the newbies would be able to understand these points (since he is a newbie) unless he experiences. As a non techie, I would not have understood these matters if I had come across a similar article when I started blogging. (May be I would have stumbled upon and would not have realized the importance of it).
    Sure,it is a good article to be considered seriously by the new bloggers.
    Thanks for the article.