Best Keyword Research Tools For SEO- 2015 Edition

Keywords are one of the most critical and important parts of SEO. The basic foundation of SEO is keyword research, and then other factors like On page optimization, Quality content, a good site UI and other factors come into the picture. Many companies invest thousands of dollars to pay for keyword research and get such targeted content.

Best Keyword Research Tool

The keywords you choose to focus on for your search engine optimization (SEO) efforts are critical to the success of those efforts. Choosing the right keywords isn’t always easy or intuitive, and you need a lot of data to know whether a given keyword will work for you.

If you are completely new to Keyword research tools and the process, here are some guides from past, which will help you to understand the basics and from here you can learn more about software’s and tools to make your work easier.

Now, I assume you have a better understanding of Keywords, and its importance.  Fortunately, there are many tools available that can help you figure out which keywords work for your overall web strategy.

Most of these Keyword research tools are paid, and only a few of them are free. Google Adword keyword tool is my favorite free one but if you need more detailed and competitive analysis, I would recommend going for advanced tools that I have listed below. I also tried to mention pros and cons of all these tools, and it will help you to pick the best one.

Best Keyword Research Tools: 2015

Google Keyword Planner tool. <Free Signup>
Google Keyword Planner tool

Google Keyword Planner tool is one of the most used and popular keyword research tool out there. The only reason for it being so popular is, it’s free and works perfectly with AdWords. To start using this tool you need to have an AdWord account or you can create one for free.

  • Features. The biggest feature of keyword planner tool, of course, is the deep information it offers on Google, the largest search engine out there today.
  • Limitations. In some ways, that’s also a limitation. If you want to know how your site or a given keyword are doing on other search engines, you can’t get it here.
  • Pricing: Free to use.

Keyword Planner tool is a good, basic tool for the early stages of SEO for a given site.
SEMRUSh <15 days free trial>


SEmRUsh Keyword tool

If you asked me about one Keyword research tool that I would recommend highly, that would be SEMRUSH. It is not a typical Keyword research tool; it offers more than researching Keyword. Unlike other tools where you need to add seed Keywords to start your research, here you just need to add your competitor URL, and it will show you all the keywords that site is ranking for. This makes it easier for you to find short-tail and long-tail keywords that you can target. You can get more details like Traffic stats, search engine report, Adsense CPC and many other details that you will be needing in your SEO campaign.

You can read a detailed review of SEMRUSH here.
LongTailPro < 10 days Free trial>
LongTailPro Keyword research tools

LongTailPro is a desktop Keyword research software and one of the most popular in this series. This is a paid keyword research tool and using it you can find keywords for your niche or micro-niche site. Keyword analysis feature is something that you will love in their platinum version. They also have competition checker, which will make it easier for you to pick the right keyword. LongTailPro is available for Mac and Windows,  and way better than Market-Samurai. You can see a detailed review of LongTailPro here.
Keyword Spy. <Signup>

Keyword Spy

Keyword Spy is an SEO optimization tool that’s primarily used for keyword research. Here’s how you can use Keyword Spy for SEO:

  • Uses. Keyword Spy can be used to identify the keywords that your competition is using, as well as do research on keywords for your website.
  • Features. You can use Keyword Spy to create targeted campaigns, view competitor keywords, look at SEO rank software, and even look at regional information.
  • Limitations. The tracking features may not be as useful to smaller businesses or in markets that aren’t as competitive.
  • Pricing. Pricing ranges from $89.95 per month for a research or tracking account, or $139 for a Professional account that includes both. There are also options for agencies and enterprises.

Keyword Spy can be a useful tool in your overall SEO optimization software strategy, and a good way to understand the marketplace.
Market Samurai. <Signup>

Market Samurai is an installed SEO platform application that can help you to research keywords. Here are some of the things you need to know about this program:

  • Uses. Market Samurai can be used for many tasks related to SEO both regarding site planning and regarding improving your rankings.
  • Features. Market Samurai has several different modules, including ones for keyword research, domain research, monetization, content finding, content publishing, and promotions.
  • Limitations. The interface isn’t particularly intuitive, with a 5 to 10-hour learning curve.
  • Pricing. This app is a one-time purchase of $149.

This product is a good solution for someone looking to make a one-time purchase that will do many tasks.

Spy Fu. <sign up>
SpyFu is one of the best SEO optimization software products on the market if you’re trying to analyze and stay ahead of the competition in a tight niche. Here’s what you need to know about this one:

  • Uses. SpyFu is highly useful in two areas: understanding your competition’s SEO platform, and discovering underserved, untapped, or emerging markets.
  • Features. There are several modules to SpyFu, each of which accomplishes a different task. There is a module to compare websites, one to look at a keyword’s history, one to look at a domain’s history, and one to find related keywords.
  • Limitations. This program doesn’t have the depth of keywords that some competitors do, although this is changing. Also, the data is SpyFu is monthly, rather than real-time.
  • Pricing. SpyFu offers two basic pricing plans as well as an Agency plan. The basic plans are $79 or $99 per month, with a discount of more than 40% if you buy a year at a time. The Agency pricing is $999 per month.

SpyFu is a solid SEO rank software product, and useful if you want to check up on the competition as well as find new areas in which to market.
WordTracker. <Sign up>
Wordtracker is used by small businesses to research keywords, build new links, and develop an SEO strategy platform.

  • Uses. The three main tools in WordTracker are the Keywords Tool (which helps you research keywords) the LinkBuilder (which identifies inbound link prospects) and the Strategizer, which takes a step back and looks at your entire SEO rank software strategy.
  • Features. The LinkBuilder tool is unique to WordTracker among the products listed here, and the Strategizer gives you the kind of Bird’s-Eye view you won’t get anywhere else.
  • Limitations. WordTracker often gives fewer results than other services, and the interface isn’t particularly intuitive.
  • Pricing. WordTracker includes a 30-day free trial. Monthly pricing is $69 per month, or you can subscribe for a full year at $449.

I will not recommend you to pick all the tools listed above, but stick to one or two and get used to the system. If you are looking for the easiest solution, go for SEMRUSH. If you are researching keywords for Micro-niche site, you should go for desktop keyword research software like LongTailPro, which is cheap and let you check keyword competitiveness.

The hard part of changing your research tool is getting used to the system and avoiding, pick anyone software that is listed above. If you have been using Google keyword tool, you are good to start with any other paid and professional tool I listed above.  Take a look at some of these tools, and decide which works best for your business today.

Does share that one is your favorite Keyword research tools from the above list and which one you are more likely to suggest others with a price tag?

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Article By
Dominick Frasso is SEO/SEM Specialist at Vistage International, a membership organization that helps CEOs build successful companies through business coaching groups, executive coaching and executive development opportunities.


COMMENTs ( 11 )

  1. rahul singh says

    hi bro , very helpful aricle,and bro i thing i wanna ask that is there any free tool to check the competition of keyword plz give some tool..

  2. Gaurang Joshi says

    Well, was aware about the 3-4 popular tools, but heard of most of them for the first time. Will definitely try these tools as they looks promising. Thanks for sharing them.

  3. Rahul kuntala says

    Hey Dominick,

    I’ve heard a lot of buzz about MS, but never got a chance to use it (I always had some issues with their payment systems).

    As of now, I’m using Google Adwords Keyword tool, it’s been giving me the best results. Looking forward to use the remaining (few are totally new to me).

  4. Hafeez Ansari says

    Thank you Vistage. You have introduced 7 keywords tools in this article. Which one is best in your experience? Would you like to share with us :)

  5. stargaterich says

    I used both Traffic Travis and Keyword Elite 2.0. Both keyword tools have their unique features and benefits. One cool feature of TT (Traffic Travis ) is that the program will show you how to optimize your content for good SEO. I also like the fact that Travis include the feature to display backlinks for given URL so that you can spy on competitors.

    Keyword Elite 2.0 is a powerful desktop application develop by Brad Callen and his team of developers. KE 2.0 is more suitable for those targeting Google Adwords, however it can also be use to good effectiveness to find relevant keywords.

  6. Amogh says

    Hi Harsh,
    Very useful list for finding keyword search. I was using only google. But these other tools are also friendly.

  7. Arun says

    I use market samurai a great deal. It helps to extract the exact low competitive keyword. i cannot write an article with out samurai.

  8. Gautham Nekkanti says

    SemRush is my baby, I love it although the subscription is bit pricey, it is definitely worth the bucks for Keyword Research