#Hashtags, #Hashtags everywhere! The world went berserk since Twitter’s Hashtags were introduced back in 2009. The world was so serious about it to the extent that Hashtag was the ‘Word of the year‘, even Facebook announced Hashtags recently in June 2013 and also there was a baby named ‘Hashtag’!
You can go on and say a lot against Hashtags and their importance, but their value is unquestionable in this world that is insanely connected. The internet is made up of long and short messages delivered online and Hashtags provide with a way of grouping such messages, where one can search for a hashtag and get the set of messages that contain in it.
The first use of the term “hash tag” was in a blog post by Stowe Boyd, “Hash Tags = Twitter Groupings,” on 26 August 2007, according to lexicographer Ben Zimmer, chair of the American Dialect Society’s New Words Committee.
Hashtags are not much different to the ‘keywords for finding information’. The way that hashtags makes communications filterable and organized could be put to great use for getting feedback and suggestions. All that can be said is that hashtags are way beyond powerful and to manage them, you need tools. Tools are power in your hands and there are many powerful tools to effectively manage hashtags and make the most of them.
Below are 5 of the best Twitter hashtag tracking and analytics tools that will help you to get the most out of Twitter.
Twitter Hashtag tracker tools for Social media campaign:
Hashtagify is one of the best and recommended tool to start off searching hashtags. It only helps you to find hashtags and tweets around them, but also draw out hashtags related to the one you have searched for. Hashtagify also helps you to find top influencers for each hashtag.
The revenue model is based on a Freemium model and you have to pay for access to more of their services. You can see above a search for the hashtag – ‘SEO’ and it comes up with top recent tweets and also suggestions related to the searched hashtag.
Socialert will let you untangle your social media in no time. Probably one of the most effective and comprehensive social media listening tools of the recent times, it would be of a great use to professionals belonging to different industries. From digital markets to media reporters and brand managers to media agencies, everyone can make the best out of their digital marketing campaigns with this social media monitoring tool.
Simply supply a respective hashtag or keyword and start digging social media platforms like Twitter. The tool will generate an automatic report that would come handy to you while developing your next campaign. Not just for hashtag tracking or keyword analytics, you can also use it for event tracking and brand monitoring as well. Here is a sample of report we generated for ShoutMeloud:
If you think that hashtag analytics can’t let you identify some top influencers and game players, then you are wrong. Identify the nature of any conversation and reach out to some of the most powerful influencers in no time.
Export its readily available reports to a desirable format and apply different filters to know what people are talking about your brand on various social media platforms. Currently functioning for Twitter, it will soon be adding other social media platforms in the long haul.
Twubs is another one of those best Twitter Hashtag tools out there. Twubs also features an auto-complete in their search toolbar that gives you more suggestions on the go as you type in. There is also an option to register your own hashtag with Twubs and have a personal landing page for the same. You could also host chat sessions with your audience from there.
Apart from giving information about a hashtag, Twubs also acts as a Hashtag directory and Registry.
Tagboard is more like ‘The Pinterest of Hashtags’. After you search for a hashtag, you are welcomed with a beautiful board, much like pinterest, with updates from a wide range of networks like Twitter, Facebook, Google+, Instagram, App.net and Vine.
You can not only track popular hashtags about the current happening across these platforms, but also create your own hashtag to monitor. You can filter out conversations from networks that you’re not interested in. Tagboard offers a great way for discussions on a wide range of networks.
In short, Tagboard offers you an easy-on-the-eye yet powerful system to track what’s most important to you.
Tweetbinder is an amazing tool to help you analyse a twitter hashtag and see who all are engaged in the conversation, who is the most influential, what links where shared, etc. Similar to the word Hashtag itself, binder is meant to grouping similar things and conversations.
Tweetbinder also shows the people in the that were the most active for a hashtag and who’s tweets got the most reach. You can also filter out the conversations to learn more about links shared, retweets and images.
Then finally there is an overall analytics tool, which shows you the total tweets related to a conversation over a period of time, the retweets, the links etc.
What do you think about these Twitter hashtag tracking and analytics tools? Are you leveraging hashtags to get the most out of it? Have your say in the comments section below.